Emil | Suby

@gaspardlezin @wyeeeh @RootDataCrypto @subyhq Most likely an AI support / auto reply ?🫤

@wyeeeh @RootDataCrypto @subyhq i've already claimed You always give me the same answer, I can't take it anymore

I have never seen support as bad as at @RootDataCrypto. I've been asking for the information change for @subyhq for weeks and nobody responds

You can say that Growth is definitely working here. How's yours?

If you only accept cards, you’re selling to 25% of the market. Global companies need localized payment methods. That’s why alternative payment methods keep gaining ground. Cards are still widely used, but their dominance varies massively by country and by industry (e-commerce, travel, subscriptions, financial services). In many markets, international card schemes are no longer the default. PayPal is a good illustration. It is often perceived as a global wallet, yet it represents a major share of online consumer spending in several countries: • ~30% in Italy • ~19% in Australia • ~12% in Germany The same pattern exists elsewhere: Interac in Canada, OXXO in Mexico, iDEAL in the Netherlands, UPI in India, and WeChat Pay and Alipay in China. Alternative Payment Methods (APMs) reflect local usage and infrastructure: Buy Now Pay Later Digital wallets Bank transfers and instant A2A payments Cash-to-digital schemes Cryptocurrencies and stablecoins User behavior explains this shift. Around half of online card users still manually enter their card details for every transaction, while wallets and bank payments remove friction entirely. By 2026, APMs account for roughly: ~60% of e-commerce spend in Asia ~55% in Europe ~40% in North America Mobile-first usage, open banking, real-time payments and wallet-based checkouts continue to accelerate this trend. APMs are no longer alternatives. They are becoming the default rails of global payments. PS: I post about payments, stablecoins & the reality of building a payment startup, every week. Follow for more!

I finished my first month of experimentation. 4 posts brought me 800 followers, and they're the same type of posts. I posted 16 this month, so I'm going to replicate those 4 posts into 16. If it keeps going like this, I could be gaining around 2,500–3,500 subscribers per month. I'd reach 30,000 by the end of the year. I think I can do even more with announcement-style posts, I have a few in mind. The goal is 50,000 before 2027. Ambitious, but doable.

I'm looking for the best UI/UX designer to redesign our payment checkout. UIs I like: @AcctualTeam, for example. I want attention to detail, elements that reassure the customer, and smooth animations. Thank you for your help.

@gaspardlezin The way you are building all this, i like it. 👀 All of those merchants suck and they don't care about the customer. Not Suby, this was the last message, we are fixing this Today! LFG 🚀

This is how we show how valuable you are in @subyhq

Y Combinator CEO Garry Tan’s advice for startups: “When you’re small, act small” A lot of founders try to emulate large companies, and will do things like use the same terminology as Microsoft to describe their products. But Garry argues this is a mistake: “When you’re starting something new, the whole advantage is that you’re a real human being. We are so starved for real, authentic connection that if you can talk to people and say ‘Hey, I’m the CEO. What do you need?’ That’s the most powerful thing.” Being small lets you offer fanatical customer support. Not only will this win customer trust, but it’ll help you find product/market fit. If you listen to customers, they will tell you what they want. “The reason why people don’t do this is they think starting a startup is building this incredibly complex machinery… But I encourage you to think about it in a different way. It’s more like throwing a really, really amazing party… You go there, you see a friend, they say ‘Welcome! Let me take your coat. Let me introduce you to your friends.’” For his first startup, Posterous, Garry and his team aimed to reply to every single customer support email within ten minutes. And if there was a bug, they fixed it on the spot. Human connection with your customers is really important. Garry cites a study on Usenet that found retention increased from 16% to 26% if someone received a reply to their post on the forum. As Garry explains: “A 10% difference in retention is actually the difference between a startup that’s flatlining and one that’s working. The compounding of this is really, really massive… Be small. Be human.” Video source: @ECorner (2023)

@gaspardlezin This is why we obsess over the details. In payments, 'good enough' isn't good enough. Sigh.

Trust takes months to build. A broken mobile layout takes 3 seconds to destroy it. That message hit different. Not because it was harsh, because it was true. And in payments, the truth is this: you are never just selling a product. You are asking someone to trust you with their money. That's a completely different contract. Think about what happens in the 10 seconds before a user decides to pay. They scan your page. They read your copy. They check if it looks real. They're not consciously auditing your UI, but their gut is. And their gut is extremely good at detecting "something feels off." A broken layout on mobile? That's "something feels off." A button that doesn't align? "Something feels off." A font that renders weird on Safari? You already lost them. Nobody fills out a payment form on a site that feels sketchy. This is what I keep learning building Suby month after month. Payment is one of the few verticals where trust isn't a feature, it's the foundation. Everything sits on top of it. Your conversion rate, your retention, your reputation. One bad impression and the user doesn't come back. They don't complain. They just leave. So no, we don't get to ship "good enough." Not on the landing page, not on the checkout, not on mobile, not on any breakpoint nobody thought to test. Details aren't polish. In payments, details are the product. Fix the div. PS: I post about payments, stablecoins & the reality of building a payment startup, every week. Follow for more!

I hired 7 people this month. I pay zero salaries. Here's what it actually looks like in practice. Suby is growing. Small team. I can't clone myself, I can't work 24/7. But I was drowning in operational load that had nothing to do with strategy. The real numbers: - 6 channels where people reach out to us. 10,000+ messages sent per week across all of them. Average response rate of 6%, that's roughly 50 messages a day I actually need to handle. - 21 pieces of content to publish every week. - Dozens of merchant applications to review. Website, refund policies, what they sell, terms & conditions, legitimacy checks, each one takes time. That was my week. Every week. Now I have 7 agents running 24/7. They don't post anything, they don't make decisions. They do the one thing that was killing my time: they gather information, sort it, and pre-write responses. I just read and write. And then there's @ert_suby. He's my mirror on everything growth & operations. Same visibility, same access, same context. The difference isn't that I work less. It's that everything I do now is actually worth my time. I used to manage operations. Now I make decisions. That shift, for a founder, changes everything. PS: I post about payments, stablecoins & the reality of building a payment startup, every week. Follow for more!

My ambition is to make @subyhq the first billion-dollar payment company without raising funds, just grind, lean & AI-driven processes, and listening to my gut and my clients. And this is not an April Fool's joke Wish me luck

@gaspardlezin @subyhq We have your back! Pushing forward!

@gaspardlezin Watch every milestone and follow the path. Not all founders share their detailed journey! Expecting more, and things to learn, @gaspardlezin 👏

Started 3 weeks ago, +600 followers Next stop: 10K

The future of lean teams, explained by someone actually doing it - @gaspardlezin. This is what scaling lean actually looks like. Worth a read!

@gaspardlezin 💪No fluff, just how we actually run things at @subyhq

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@levelsio Good to see Pieter building ideas.directory, we got few things working a while ago: - idea validator - idea MVP generator - "Want this", which is like wait list without Stripe but will be adding @subyhq support instead