Catalina España Solá

FACTO: El entorno sí importa, para crecer, para sanar, para avanzar, para progresar.

@meryfiorentini_ Grosa Mery! Felicitaciones!

+ 3 años en esta industria + 1.000 días leyendo y estudiando y hoy puedo decir… mi nombre está en la portada del libro con el que empezó todo ✨ El mismo del que aprendí gran parte de lo que hoy sé. Y ahora, compartiendo páginas con personas que admiro 💙

@dee_centralized I’d just get lost in the streets of Saint Germain, visit ateliers, and have a coffee somewhere while watching people pass by. Finish by the Seine with a picnic. In my first trip to Paris with my grandma she told me “don’t just go through the city, let the city go through you” ❤️

You wake up in Paris on a Sunday with no plans. What do you do? Go!

@dee_centralized Hahah my pleasure 💁🏻‍♀️✨

@espanacata Thanks girlie for being supportive on literally every platform ❤️

A few weeks ago, I got kind of a weird message from a girl I know... 🤔 And let me just say, she didn't mean it in a bad way to minimize my work, she was genuinely just curious. It went like this: "Hey D, I'm trying to understand what your job is because I like what I see and I want to take inspo. You just go to events and shoot videos, right?" Right??? 🫠 I wish. I started my work at @WalletConnect as the Community Lead. Then, a few months later after some internal upgrades, I was moved to Content Manager. As a Content Manager, my job was to write scripts, record videos, edit, and ship. On top of that, I worked booths and events for WalletConnect. So at that point, her idea of my work was pretty much correct. But then, toward the end of January, I got promoted to Social Lead. And here's what I do now: * All of X: I come up with most of the ideas, write copy, threads, request visuals, schedule, post, and engage with followers and comments + retweet partner content * All of LinkedIn: same as above, so yes, anything you see on there, I posted it and it was me who commented 👏 or ❤️ on your comment * Most of our video content: again, write scripts, film, and edit. Luckily, a colleague has stepped in to help with this * Social campaign execution: I coordinate with our Partner Marketing Lead to make sure there's social attention around all of our partner announcements and co-marketing efforts * Events: I MC WalletCon and help run out booths * Podcasting: I interview guests, record, edit, publish, and ship The Payments Pulse (the most tiring part of that is making sure every single caption is ok and doesn't have typos... Imagine how many captions there are in a 25-min long episode) * Clipping (IYKYK), if you don't know - I break down each long video into 60 second segments and even though I use AI, it still requires a lot of manual work to smooth around the edges + write the copy Let's see what else... * I run our paid social campaigns and analyze data * Plus, I come up with the entire social strategy for as long as 6 months in advance (as is the case with repackaging our WalletCon content) * And at events, I scout, hire, and manage all content produced by creators on the ground (including giving them guidelines, feedback before posting, amplification, and getting them paid) So yeah, I'm probably forgetting something but that's the gist of it. The role of the Social Lead in tech companies (especially crypto) has evolved a lot. We take charge of the full-stack process, from idea to a live post you can read, like, and comment on. I'm lucky to have such a great team where my manager would notice I'm stressed and tell me to take a couple hours off and offer to help me out, for example. I also thrive in dynamic environments (because ADHD). In case anyone else was curious, this is what I do. :) AMA

@Jennasis @usacycling Congrats!! U go girl

personal pride moment: after this weekend’s success, I’m now a category 1/2/3 bike racer! … for those who don’t know, this is a really big deal. Thanks @usacycling

Honestly, this is the most accurate diagram I've seen. Waterfall: You plan for 18 months and deliver exactly what nobody needs anymore. Agile: You deliver something usable at every step, but the CEO keeps asking, "Where's the car?" AI: You get the car on day one. It has six wheels, the doors are on backwards, and it has a rocket launcher. You spend more time making it yours than actually "building"; it's shaping. owning. verifying. That's what the best AI developers do now. They don't build. They shape and own.

@emivelazquez6 Asado con argentinos para la full experience, jardín botánico, teatro Colón, la boca, mercado de san Telmo un domingo, plaza serrano un sábado/pasear por Palermo soho. Comer en algún buen restorán como anafe, casa Sáenz, anchoita, etc.

Ok cambio de planes, si tuvieras que hacer un album de figuritas colleccionables con cosas que la gente TIENE q experimentar de Baires, que sumarias?

@dee_centralized @solana @SuperteamTalent You go girl! ✨🧚🏽‍♀️🏆🏅

JOBS UPDATE Ok y’all we’re sooo on a roll. 🔥 This week alone, I referred 16 people to the @solana @SuperteamTalent pool. And that bumped me up to the 2nd performer of the week 💁‍♀️ 🥈 (difference with the number 1 spot was only 2 referrals so my competitive a$$ might try to go for it next week ahah) Anyway. Here’s how it works for you: 1) fill out the talent form (LinkedIn in 🧵) - upload a resume/ CV or portfolio and tell us what you’re looking for 2) the recruiters will review and match you up with a job if/ when a compatible match appears 3) you’ll get a Telegram message from the recruiters asking if you want to be put forward for a position and connected with a hiring manager Bonus: if you go to the Solana job board and see something you like, DM and tell me you want to be put forward for that specific job. I’m happy to advocate for you. And what do I get out of the whole thing? Tbh, fulfilment. I’ve always been career-driven, worked since I was 17 and I enjoy the grind. Idk if I ever shared this but between 2021-2023 I had my own coaching community where I taught people how to build businesses, negotiate, and get clients. So. I know markets are tough rn but it doesn’t mean you have to just accept that. Hell no. Fill out the form, let’s plug you into the talent pool and get cookin. (P.S. it may take a little time for matches to happen so plz use ur common sense and don’t as me every day about status) ily

6 years ago was our last normal week and nobody knew it

@connieansaldi Tan cryptogirlie que entre a ver pasajes por si había buenos precios en momentos de FUD. No saque nada igual. Me da miedo? Si, pero creo que solo podemos intentar aprovechar las subidas y bajadas de este montaña rusa mundial en la que vivimos. Estamos de paso 🤷🏽‍♀️

Les da miedo viajar al exterior en este momento o no? Suspendieron viajes?

@dee_centralized @lou3ee @ekang426 @buidl_conf It reminds me of that amazing Vimeo by ira glass “the gap” ✨

TASTE: what is it? why does it matter? why do so *few* have it? I am calling it now. In 2026, “taste” will become the meta that “storytelling” was in 2025. @lou3ee (director and filmmaker for @ethereumfnd), @ekang426 (serial entrepreneur and global event host), and I sat down for a fireside chat at @buidl_conf. Here are a few of the highlights: > to acquire “taste” you have to consume and curate content (don’t feel bad for scrolling) > you have to create with empathy and use AI only as a support tool > taste is sensory, it has to make your audience *feel* and immerse into your content > film will merge with tech (likely in San Francisco, likely led by @hf0, @a16zcrypto; cc @liangsays @richardzphotoz @katiekirsch) to upgrade production and raise standards > founders have to define their origin story, build a narrative around it, and repeat — in order to build trust > only 10% of content crushes it online and that falls in 2 categories: cinematic and raw/unfiltered Both can be tasteful. Anything in between will flop. It was a loaded conversation. Will share the recording soon. In the meantime, ask us anything about taste right here.

Schools aren’t about learning. Offices aren’t about working. Churches aren’t about praying. Restaurants aren’t about eating. Obvious now? @naval

i'm extremely bullish in hotels that are purely focused on wellness this is going to be the next big thing for hospitality businesses (it already is)

@abrilzucchi I agree! Wellness is the new luxury, and the counterculture to the infoxication and hipervigilance we live in. We need it more than ever! And I'm so in!

JUST IN: Kalshi co-founder Luana Lopes Lara becomes the youngest self-made female billionaire in history, surpassing Taylor Swift and Lucy Guo.

@lmeowhelena You should try “Schock BA” icecream!! It’s nuts

real life footage of me trying the argentinian ice cream 📍 Cadore Gelato Artigianale 👅 Hibiscus, pomergranate & cardamon; strawberry; dulce de leche totally recommend specifically this ice cream shop and specifically the hibiscus ice cream.

@maggielove_ @abrilzucchi Ever since I came across your profile I’ve Been wondering if Love was your real last name, cause it’s too cool. Glad to know it is!! 🫶

@abrilzucchi I didn’t change my last name, but hard for anyone to compete with Love

my last name literally comes from the word Zucchini I won’t get married unless he has a cooler last name than me