ethan
726 posts

ethan
@ethanislucki
local marketing, $17m generated, 9 smb lead gen sites, occasional sauce dropper
miami Katılım Nisan 2025
190 Takip Edilen265 Takipçiler
ethan retweetledi

@_ProfitPath yo yegor lemme get a 5"2 blonde for "marketing" purposes
English

BEAUTY PRIVILEGE IS THE ONLY MARKETING STRATEGY THAT MATTERS
your $10k studio shoot just lost to a Russian model's iPhone selfie
here's why every smart brand is firing their creative agencies:
first: humans are biologically programmed to trust hot people
it's not fair
it's not PC
it's evolutionary psychology
when a 10/10 holds your product, the lizard brain says "if i buy this, she'll talk to me"
studio ads can't compete with 50,000 years of human wiring
second: the numbers are psychotic
studio shoot: $10k production → 0.8% CTR → $45 CPA
hot model UGC: $500 → 4.2% CTR → $12 CPA
that's 73% cheaper customer acquisition
because Anna from Moscow held your face cream
third: scale without thinking
we've built the UGC cartel:
- 30 verified models on standby
- they shoot your product same-day
- unlimited content variations
- you just pick and profit
brands using our models:
- Skincare: $2.3M in 6 months
- Supps : 340% ROAS increase
-Tiktok shop brand: $89k first month from ONE video
here's the part nobody talks about:
traditional agencies HATE this because they can't compete
they'll charge you $50k for a "brand strategy"
we'll get you 100 videos of models using your product for $5k
ethics are for agencies going bankrupt
beauty privilege is real
use it or lose to competitors who will
dm me "baddies" if you want models making you rich by tuesday
English

this is probably the best thing ive seen on my tl
forget about black or white this shit should be taught to every kid
King Randall, I.@NewEmergingKing
Every time I post our boys in etiquette class, folks say: “Why y’all teaching them to eat like white people?” Neatness ain’t “white.” If you call it that, you’re saying being loud, dirty, & sloppy is “Black.” We’re teaching excellence, discipline, & self-respect.
English

@ethanislucki for runways it’s hard
even to get into agencies you need to have specific measurements
gigs aren’t hard. but if you want to do it professionally then it’s harder
English

Growing up my biggest dream was to model.
Everyone around me told me to “just do it”.
Because of being too short, I couldn’t.
So for 10 years, I swept that dream under a rug.
Then, on a random day, while getting work done at a cafe someone approached me and asked to model.
Turns out it was a producer for one of the top featured movies in my country. (which also happened to be my favourite movie).
Did I think that would ever be possible? No.
Did I get rejected 100 times before? Yes.
Now, I do modelling shoots while building my business to 6-figs.
You could call it “luck”.
But luck doesn’t just happen to you.
It comes from you.
It’s a result of everything you do and how you show up.
Had I not taken care of myself, groomed myself or showed up as that model version of myself, I wouldn’t have landed that modelling position.
The same way you have to show up as THAT version of yourself in business:
• write like you have 100k followers (even if you don’t)
• sell like you’re Alex Hormozi (even if you’re not)
• think like a philosopher (even if you’re not)
Because confidence and aura sells.
It lands you opportunities you didn’t know existed and especially those you thought impossible.
Ditch the “beginner” mindset.
Envision yourself as that model version who has everything you want.
Show up like that daily.
----
Enjoyed reading this post?
Like it.
Follow @esterezw
Subscribe to my newsletter for daily gems like this:estheree.carrd.co

English

@blitzscalepain You'll realize that the way success looks to you right now is a lot different than the way the successful you sees it
its all a mindset shift
English

Your sauce/alfa/tweets don’t bang because “IQ difference is too big, I’m too smart” or whatever cope you tell yourself
it is because of awareness gap. Reading about a method for making ad formats, guaranteed 100% retention for the first 5 seconds, is only sauce to the person who knows the effects this can have or how to use it for their benefit.
If you are someone who got unique insights or lots of domain experience, there is information or concepts that you take for granted “everyone knows this”.
There is more to this on a deeper level, doing it purposefully or sending signals that specific people will recognize. The issue is when you don’t even realize what signal you are sending, then blaming it on everybody else that nobody picked up on it.
English

@WifiMoneyPlant C class is actually pretty fun I would recommend the c43 if your comparing to m340i
English

bought a girl a drink at the club last night
spoke a little, danced a little
and she tried getting with me after that
am i the only one that finds this disgusting??
i hate easy girls you just know they been ran through every guy at the club
i like the chase, i like the feeling of having to fight for it
anyways an hour later i saw her kissing probably the ugliest dude ive seen in a while
looked worse then a horse
dodged a bullet
she was bad tho
few
English

it makes u sound better than you actually are
but I think in some cases its actually an important metric
for example with my business
saying that i have generated 12.5k (rando number) leads for customers doesnt sound as good as saying I have generated my clients $17m total
because my ICP doesnt care about leads they care about closed rev
English








