Frank Cooper III

Marketing continues to evolve. And, with that evolutionary change, we have to navigate the increasing complexity that comes with it. Yes, great storytelling still matters. But, “how” we tell stories — new forms of narrative, language, etc. — and who tells the story and how we deliver must also evolve. For me, that’s the big shift. I believe that the best among us will marry art and science, data and story, to lead the way.

Life is like a puzzle 🧩 We rush to see the big picture, but the real work is laying one piece at a time. That’s why I like to say, think BIG, but work small. Progress lies in the micro-efforts: honing your skills, practicing your craft, and putting in the work day after day, even when the vision isn’t coming together as quickly as you’d hoped. That’s the power of small steps. You may not see the whole picture right away, but piece by piece, it comes together.

As AI blurs truth and lies, people are searching for what they can trust. Tech can scale stories, but trust isn’t built through scale. It’s built through connection, familiarity, and shared experiences. Real stories are built on struggle, growth, human emotions and choices — that’s what earns trust. So, use AI to sharpen your story. But just make sure it's your story.

Tap in to fuel local economies during FIFA World Cup 2026 ⚽

Courage sits right in the middle of a spectrum between cowardice and recklessness. When it comes to risk, you can back away, rush toward it, or you can weigh the risk and act anyway. In the workplace, this spectrum shows up all the time. For example, imagine you want to speak up in a meeting, but fear is creeping in. You can: → stay silent → charge in without thinking → or you weigh the risk, share your perspective, and accept whatever comes next. That’s what makes courage so powerful. It’s rarely the rash, dive-off-the-cliff moment that’s portrayed in movies. More often, it looks like taking a small but deliberate action in a moment of uncertainty. For more on the science of everyday courage, check out the new episode of Frankly Speaking with Harvard Business School Professor @RanjayGulati. Watch the full episode here: youtube.com/watch?v=FkvmHL…

The future belongs to brands that create connection, not just transactions. For decades, success in commerce was defined by reach. But today’s consumers want seamless, trusted experiences from brands that understand what matters to them. That’s what “Powering Connections” means to me, and it came to life in my VPF 2026 fireside chat with Jason Sudeikis where we spoke about optimism, trust, and connection. For Jason, those qualities help great stories resonate. For @Visa, they help shape the future of digital commerce. And in both cases, they move people forward. #VPF2026

@Nedu_brazil01 This is the power of sports! Competition brings us together for a while, but the connections we make last much longer. Love seeing moments like this ⚽

Norway 🇳🇴 fans taught the Senegal 🇸🇳 fans the Viking row after their World Cup match against each other ❤️……This is what football is about 😭❤️

Courage isn’t always built in big moments. It’s built when you: → Speak up in the meeting → Make the career pivot → Launching a new product or service On the new episode of Frankly Speaking, I spoke to @RanjayGulati on the science of everyday courage. How are you choosing courage today?

Everyone thought it was over... The Knicks disagreed 🏀 Had a chance to talk Game 4, perseverance, and the power of belief with Jason Sudeikis backstage at @Visa Payments Forum 2026. Stay tuned for more highlights from our fireside chat! P.S. Who’s tuning in tonight!? #VPF2026 #TheKnicks

“Tap in” for a closer look at @Visa’s new @FIFAWorldCup campaign, bringing the action beyond the pitch to local communities, creators, & small businesses. Because the energy of the game should reach the communities that power it. That’s tapping into what matters most with Visa ⚽️

Vinyl just crossed $1B in U.S. sales for the first time this century. In a digital-first world of infinite content, people are craving scarcity, texture, and meaning. That’s the power of analog and the opportunity for brands.

I get asked a lot about how we’re investing in the creator economy at @Visa, so here’s how we think about it. First and foremost, we start from the belief that creators are small businesses, not just a marketing channel. They also have unique needs – many operating as one-person shops without a finance team or an operational infrastructure that larger businesses take for granted. With that lens and understanding, we step in to extend those same tools and knowledge to creators to help them scale their businesses. We carefully evaluate our media budget and strategy to see how we can support our creator partners holistically. Some of that investment goes toward partnering with individual creators, some to the platforms that support them, and some goes toward the products we’re creating that help creators scale their business from a passion to a profession — like the Visa + TikTok Creator Card, designed to help creators get paid faster and manage cash flow more predictably. I was fortunate to sit down with @ScalablePod co-founders and hosts @kyurieff and @jasmineaenberg, where we had a great conversation about the creator economy and how Visa is thinking about and supporting this important group is fueling the culture and commerce.

@FIFAWorldCup @1future No one does a global anthem quite like @FIFAWorldCup!

What time is it? It’s GAME TIME ⌛😤 The latest #FIFAWorldCup single featuring Tyla x @1future drops May 29th.

Had an amazing time at @ScalablePod Scalable Summit! Thanks @jasmineaenberg & @kyurieff for an energizing event, and @stacymartinet & Arthur Leopold for a thoughtful discussion on where the creator economy is really headed. Until next time!

Real football fans know one tap in can change the game. That’s the spirit behind @Visa’s Tap In, our new global campaign bringing fans closer to FIFA World Cup 2026™ through exclusive prizes, community impact initiatives & a new spot starring Jason Sudeikis. Check out the film below

@MySportsUpdate Few things bring family, food, and fandom together quite like Thanksgiving and American football 🏈 Looking forward to these matchups.

Schedule leak: The 2026 NFL Thanksgiving slate is out and it’s 🔥🔥🔥