Justin Geist

I'm the solo founder of DM Dad. I'm speeding up cold outreach on social platforms. Why? 1. My favorite method is outbound because it suits my personality and works. 2. I want to change the way people go about outreach to give value first instead of strong arming people into buying crap. 3. We need an information weapon in case social platforms start censoring stuff. I use DM dad to market DM dad. Month 1 results? - 30 daily active users. - 150 sign ups. - 2 pro users. I'm going to continue to use DM Dad regardless. If you wanna win? Build something you use yourself.

@levelsio hey

Okay let's see who can reply to this

@ItsLeonBekteshi know when to make people work!

Friction is a skill in marketing. You have to know where to INCREASE friction. And where to decrease it. …with PRECISION. If you’re simply guessing where to do what, you will fuck up your results. It needs to be carefully installed in your funnel at the exact right spots.

@thekchasiotis Get customers not vanity metrics

90% of creators on 𝕏 are optimizing for the wrong thing. All they care about is: • Viral posts • More followers • Higher engagement rates I wanted all that too. Until I realized none of it paid my bills. Here's what changed everything: I stopped tracking vanity metrics and started tracking one number: qualified DMs per week. Not total DMs. Qualified ones. People asking about working together, wanting to learn more, ready to buy. When I shifted my content to attract these people instead of just "the algorithm," everything changed: → Smaller audience, bigger revenue → Less posting, more profit → Fewer followers, better relationships The brutal truth? 1k true fans > 10k followers who scroll past Your brand isn't built on reach. It's built on resonance. P.S What metric are you actually optimizing for? Enjoy this? ♻️ Repost it to your network and follow @thekchasiotis for more. Struggling to build your presence? I help CEOs/founders grow their personal brand using my result-based formula. DM me "GROW" and I'll send over the details.

@outboundfrets Vanity vanity all is vanity

the most overrated asset in business is a huge audience the most underrated asset is a clean list of people who actually need your help one is for vanity, the other is for CASH.

@ItsLeonBekteshi Be unpredictable in a good way

You are boring your prospects to death. The moment they know what you do, the sale is over. You write the lead and immediately say: "I help you get clients with Cold Email." Boom. You lost them. Why? Because they immediately categorize you. "Oh, Cold Email? I tried that in 2022. It didn't work. This guy is just like the other 50 spammers in my inbox." You killed the curiosity. You killed the tension. And without tension, there is no transaction. You need to use more curiosity. This is simple... You never show the "shiny object" (your mechanism) until you have built enough desire that they are BEGGING to see it. You have to wrap your boring mechanism in a layer of mystery. Here is the tactical 3-step process to do it: Step 1 – Identify the "Boring" Mechanism What actually gets the result? • Ashwagandha? • Facebook Ads? • Intermittent Fasting? If you say these words, you die. They are commodities. Step 2 – Renaming (The Wrapper) You need to invent a proprietary name for that mechanism. This creates a "knowledge gap." Think of it like you're giving a present to your prospect... If you just give it without wrapping it, they know what it is and they won't be excited when it's time to "open their gift"... BUT: When you wrap it really good, or you trick them by putting it in multiple boxes with multiple layers... you create suspense. They are EXCITED to see what it is. Makes sense? So instead of saying "we do facebook ads"... you might want to wrap it into something more intirguing like "The Algorithmic Amplification System" Or take "Intermittent Fasting" and turn it into "The 16-Hour Fat–Burning Protocol". Now, when you speak, they can't dismiss you. They have to listen to figure out what the hell that thing is. Step 3 – Tease the Result, Hide the Method Spend your entire lead proving what the Secret does, without revealing what the Secret is. The Wrong Way: "We use cold email to get you leads. We scrape lists, verify them, and send scripts." This doesn't work because again, the prospect will think about all their failed attempts with cold email. The Right Way: "We install the 'Inbox Infiltration System.' It allows you to bypass the primary tab and land directly in front of decision-makers with 90% accuracy. It's the same method [Big Competitor] used to scale to $5M, but nobody talks about it." See the difference? In the first one, they judge the method (and reject it). In the second, they desire the result (and become curious about the method). Now does this mean you always have to wrap your solution? No. If you are selling something new (or selling to the B2B market), depending on the awareness and sophistication, be direct. If you are selling something common with high skepticism (which 75% of you are), wrap it all the way around. Make them hunt for the answer. The hunt creates the value.

@InboxWhizKid Free money

The gap between $8k launches and $20k launches? It’s not your offer. It’s not your audience. It’s your backend email system. Here’s how my trading coach client (client 1) sold out his launch before doors opened. And course seller client (client 2) made $15k from email alone. Client 1 was releasing a brand new offer. Already had a great demand for his coaching. But wanted to offer something more premium. We ran the promo through my Email Artisan System ➔ $17.5k in one night before public enrollment. Shuayb had a new course. Audience was warm. Just didn’t know what to send. We structured a full backend ➔ $15k launch in the first month. Both had one thing in common: Offers were already working. They weren’t leveraging email. I’m dropping the exact backend checklist I use next Tuesday... If you sell anything with launches/workshops/cohorts, this is for you.

@isacpetruu Each line designed to read the next

viral posts ALWAYS have ONE thing in common: they make you feel like a total idiot if you can't make it to the end formatting is on point sauce is on point you understand the idea why the fuck would you even scroll past? they make you FEEL that if you click off/scroll past you'd be missing out on a million dollar idea so many viral articles lately are doing this and it's why they're pulling such good numbers no one cares about your "sauce" if you can't make people feel stupid if they didn't read till the end just saying

@ItsLeonBekteshi Win the war

Between the moment someone books a call with you and the moment the call takes place, there's a war happening in their head. And if you're not actively controlling that war, you're losing.

@thekchasiotis Combine all into 1 post

the biggest mistake I’ve seen creators on X make: treating their pinned post wrong. ok you lost 50kg, you quit your 9-5 but how does this convince prospects to buy from you? it’s just a story that’ll go viral 90% of the time. instead show your results, testimonials from clients, recent analytics. your work is your greatest funnel.

@ItsLeonBekteshi Good thing you didn't waste 10 years in med school to then follow your path

Albanian dad logic: Me at 8 years old: "Dad, I want to be a doctor." Dad: "Good. Study hard." Me at 16: "Actually, I want to do business." Dad: "No. You said doctor. Finish what you started." I never became a doctor. But he was right about one thing: Finish what you start. Most people just don't commit long enough. They start a business, get bored in 3 months, start another one... and repeat. EVERY SINGLE TIME. And let me tell you... You're not failing because you chose wrong. Or because the business doesn't work. You're failing because you didn't commit long enough to get good. To actually become an authority. I've been on here for over 4 years now... And only recently have things started to REALLY pick up. If you are serious about succeeding: Pick one thing. Stick to it.

@InboxWhizKid Gotta get in front first

I've been doing email marketing for 857 days. My #1 tip? Backend beats copy every time. You can write the best email in the world. But if your deliverability is broken, your list is cold, and there's no sales page to convert traffic, it won't matter. Fix the engine before you paint the car.

@outboundfrets Networks win

if you want to actually get attention on your personal brand & offer in 2026 you need to leverage these: • building a network • long-form content • dms trust, this will allow you to finally start printing everything else is cope.

@InboxWhizKid More emailllls

Funniest thing I see on here... → Accounts with 30k+ followers → Already proven offers → 2k+ email subs And they email their list like twice a quarter. Mate... You've got people who raised their hand and said "yes, sell to me." And you're just...not? Do you hate money or something?

@outboundfrets Systems scale all else fails

most founders don’t have an “offer problem” they have a distribution problem. but “outbound” alone WILL NOT fix it... if your lead list is weak if your sequencing is off if your filters are random if your pacing is 20 dm’s/day if your messages sound like gpt if you’re messaging people who show no buying intent… no offer will convert. strong outbound comes from: – understanding offer psychology – high-quality targeting – correct icp filters – personalisation – activity signals – clean angles – proper volume – targeted follow ups – tracking data & improving cold dms only work because of the system behind it.

@InboxWhizKid They win you win

June 2024: Closed my first major client. $24,532 in 60 days. Thought that was the peak. January 2025: Generated $80k+ for clients. $11k personal revenue this month. Two client launches running while I travel. Your first big win isn't the ceiling. It's the foundation. Keep building.

@ItsLeonBekteshi Be the 1%

There are a LOT of copywriters. But 99% suck. Why? They don't understand these 5 fundamental things about copywriting => 1 – What Copywriting Actually Is What do you think your role as a copywriter is? Choose one: A) write words to generate results B) write creative and unique copy C) write persuasive copy that gets readers to take action Choose one. Now regardless of which one you chose... you are WRONG. You don't get hired to WRITE. Nobody would pay a cent for that. You are hired to generate REVENUE. Nothing else matters. Understand that. 2 – Offer Is King You could be the best copywriter ever... But if the offer you're writing for is shit (meaning it has no clear outcome, no clear timeframe, no clear roadmap, and no clear unique mechanism/selling point)... ...your results will be shit. You HAVE to know how to construct a great offer. It is YOUR job. Not your clients. 3 – Clarity > Creativity Sure, being different and new is SUPER important. But if being new... Means being unclear about what the hell you're actually doing/offering... it won't give you good results. Clarity + Creativity = VERY big bucks But clarity is MORE important than creativity 4 – The Pudding Is In The Editing When you write, write. When you edit, edit. These are two different processes, treat them that way. Write these 3 lines and hang them on your whiteboard (if you don't have one... you're a fucking loser) When you finish writing the first draft... don't jump straight into editing. Read over your draft. Let your mind start thinking about ideas and how it wants to change this and that... And just before it wants to engage... Walk away. I do this purposefully to trick my subconscious into ONLY thinking about this draft and cooking up fire angles, better was to explain the offer, better hooks to grab attention... ...while I enjoy a walk or a gym session. So when I sit down to edit... My subconscious has already cooked for me. I know what to fix... and how to fix it. 5 – 2 Types Of Research This also ties back to point #2. When most people think about research... They only do one type of research: market research. Which is good and important. But so is part 2: product research. After all... How are you going to sell something you don't know how works? You can't. Also... doing product research allows you to create better offers. You'll make better mechanisms. Better angles. Better use cases. And you'll be able to provide a better explanation of what the product will do for them. ------------------ If you follow these 5 fundamental things... You'll be a better copywriter than 99% of mfs on this app. And if you loved this post... You'll love my email list (and the gift you get when you sign up) even more ;)

@glzrleo Be a leader

i'm going to break your whole spirit and mindset with this (and it will ACTUALLY change your life) but i don't care and frankly, it's for you. the biggest lesson i have ever learned in life (business-applicable and not) is that the "mass" and the "followers" will never genuinely make it you cannot be a follower and be a successful person the thing is, you may think you are outside the "matrix" or outside the "majority mindset" that thinks you're supposed to follow what people say all your life go uni, go get a job, bend over to the government, have a boring life etc but you, my friend, and i hate to break it to you are just as much of a slave as they are why? you adhere to a pre-created mindset that someone INSTILLED in you with their influence you're "red-pilled"? you're an "entrepreneur"? you just take part in another niche of pre-built identities that STILL make you a sheep in a community guided by some people higher than you on the pyramid because you are nothing more than a follower and if you genuinely get 100% influenced by somebody without QUESTIONING them on ANYTHING you are nothing more than somebody to sell an ideology to example? look at the andrew tate crowd look at the donald trump crowd do you actually think they're based and follow their own principles not instilled by somebody else? do you think they question what their "teacher" says or do they blindly worship everything they say the truth is, to be free of the so called "slave mind" you must be your own person and follow YOUR path question EVERYTHING and EVERYONE and if you're wrong, so WHAT get the fuck up and LEARN from your life YOUR experience YOUR lore that's the way to grow as a person, and also a creator, not a consumer a leader, not a follower another leader may be born by being mentored, but never by blindly following though you SHOULD follow certain ideologies and there's nothing wrong with identifying as something specific you should always make your own identity by YOURSELF what i mean is yes, i may agree with the whole entrepreneur side that university is a waste of time as a business guy who wants to achieve freedom i do not blame all my friends for going to university and following their passion i also think there's nothing wrong with listening to ratchet music and enjoying dumb shit and going out to have fun and create lore and i believe balance is the key to live a happy life FOR ME that doesn't mean you should blindly trust me either you should totally make up what you want of this tweet and question me as much as you'd like i am just built to be a creator an original a one of one and i will always aim to prosper as somebody who you can't copy who you can't clone that's who i am a critical thinker, that's who you could be side note as a creator or a critical thinker, you are going to be a pioneer as an entrepreneur because you will not only be unique and stand out in the market, creating one of one: - skillsets - offers - protocols - funnels - delivery process but you will be THE niche you are not just one of the MILLIONS of copywriters failing every single day you are not just a dumb and naive "marketer" outreaching to fuck knows who in search of your first $10k/m you are imposing and manifesting yourself as THE man and you will shape a new identity in the perception of who YOU are that's how you fucking conquer a market you make your name a fucking magnet like a boss i have so many people still talking amazingly about me years after i quit x (came back for you :) because they know LEO for who LEO is not just another mentorship seller who tried to do what his buddies were doing lesson is, be yourself and life will bend to your will, so smash that shit and don't look back

@glzrleo The leverage of email

i’ve made a client $100k rev from ONE SINGLE email campaign that I didn’t even send (have proof btw) while there’s a million other copywriters on their 12th month of “lock in” and still chasing the dream with their $1k/m client trynna land more the reality is you need to be a full stack marketer, a jack of all trades the way i was able to do this and earn a % off of it was purely because i’ve been so good with this one client at sharpening ALL of his business that he just BLINDLY trusted me with this campaign because: - i built him a functioning community bringing in hundreds of thousands - scaled all of his info products - got him thousands of ACTIVE fans - landed high ticket deals being a sales guy and just overall turnt his great operation in a fucking printing machine because i can DO IT ALL I have NEVER identified myself as a “copywriter” or a “salesman” I did it ALL and guess what this generated it opened my connections to a HUGE chunk of his industry (full of high quality millionaire entrepreneurs) it practically made me even more money off of % and made me renegotiate my stake in the business at a higher level that’s how you do business lesson is learn everything and be good at genuinely EVERY skill if you master marketing, sales, speaking, directing, being a head leader of a sales team you are going to lap every single one of the guys who mastered two or three things at best and those mfs you worship in your outreaches racking in crazy numbers will genuinely be NEEDING you and they’ll throw money at you for partnering with them without you even needing to work “for” them because when you’re viewed as highly valuable you are put on a different hierarchy that’s the way apply and print

@thekchasiotis if you do DMs better get good results doing DMs

if you sell a service you must be your own best case study. if you build personal brands and don’t drive a shit ton of impressions to your brand there’s an issue. nobody would hire a fat personal trainer.

@outboundfrets improvement and more input is key

how to add $100k+ in 2026: step 1: study - market, sales, psychology step 2: create - content, offers, sales assets step 3: outreach - X, email, LinkedIn step 4: scale - more volume, more personalisation, better conversion