Fernanda P. Leite

Glad to hear that our article was listed as a Top Viewed Article in the Journal of Consumer Behaviour. Read it here onlinelibrary.wiley.com/doi/full/10.10… #TopViewedArticle @wileyinresearch

Vertical line extensions: It's all in the framing! 🛍️ “Framing brand concept of vertical line extensions: The moderating role of believability” by N. Pontes, F. P. Leite & D. Goyeneche of University of Queensland Business School. Read here: buff.ly/4gi2Mw3 #weareanzmac

When influencers share their personal lives in social media recommendations, self-disclosure can harm their credibility due to perceptions of inappropriateness. Discover how influencers can better integrate self-disclosure into their content in our article onlinelibrary.wiley.com/doi/full/10.10…

@JMTPSocial Thank you for sharing our research!

Ever wondered how #SocialMediaInfluencers build strong connections? 🤔 High self-disclosure boosts purchase intentions via parasocial relationships & brand trust. Discover more in this top-cited @JMTPsocial study! 🔗: doi.org/10.1080/106966… #MarketingInsights

@JTTM_Journal Thank you for sharing our research!

#OpenAccess "Influencer marketing effectiveness: giving competence, receiving credibility" co-authored by Fernanda Polli Leite, Nicolas Pontes & Bruno Schivinski doi.org/10.1080/105484… #TravelInfluencer #IntimateSelfDisclosure #Congruence #SourceCredibility #Competence pic.twitter.com/wXPomq184D

Competence need fulfillment moderates this effect such that influencers’ credibility is enhanced through content-expertise congruence as participants feel more competent. #NeedFulfilment #SelfDeterminationTheory #ElaborationLikelihoodModel #InfluencerMarketing #SocialMedia

This study explores how intimate self-disclosure in influencer recommendations affects perceptions of credibility. An experimental study demonstrates that recommendations containing intimate vs. without intimate content diminish perceptions of the travel influencer’s credibility.

@JTTM_Journal 😃

Open access: Influencer marketing effectiveness: giving competence, receiving credibility tandfonline.com/doi/full/10.10…

Do you know how influencers persuade consumers? Our article on influencers’ self-disclosure is now available for you to access via the link below. (Free access to the final published version of the article). @paulopbaptista @tandfonline tandfonline.com/eprint/FZ2CAFS…

Want to find out when #oversharing damage perceptions of #influencers’ credibility? Check out our paper published in Computers in Human Behavior. Full article via the link below: authors.elsevier.com/a/1eskm2f~UWIs… @ElsevierNews @ELSpsychology @paulopbaptista sciencedirect.com/science/articl…

@anneohirsch Thank you for sharing our study!

Como transformar seguidores em clientes? Estudo conclui que influenciadores mais conectados com o público geram resultados melhores do que influenciadores meramente populares. @milkfp tandfonline.com/doi/full/10.10…

Do you know how influencers persuade consumers? @tandfonline @tandfnewsroom tandfonline.com/doi/full/10.10…

Do you know how influencers can help your brand create strong relationships with consumers? Myself and @paulopbaptista developed a model to answer this question in our paper published in the Journal of Research in Interactive Marketing. @EmeraldGlobal emerald.com/insight/conten…

Como transformar seguidores em clientes? Estudo realizado na PUCPR conclui que influenciadores mais conectados com o público geram resultados melhores do que influenciadores meramente populares pucpr.br/pesquisanapucp… @PUCPRoficial @paulopbaptista

How to choose the right #influencer for your #brand? How does a brand benefit from partnering with influencers? Myself and @paulopbaptista developed a model to answer these questions in our paper published in the JMTP by @tandfonline @tandfnewsroom tandfonline.com/doi/full/10.10…