
Fhenix
5.6K posts

Fhenix
@fhenix
The first quantum safe privacy stack for Ethereum, Arbitrum, Base



The "privacy" era in crypto has officially begun

I want to get a bit more public about the work we at the Kohaku Initiative inside the EF are doing I notice there's hype but there's also confusion. Best way to clarify things is to speak candidly and openly about what I'm working on day-to-day 🧵time (bc i dont pay twitter $)

The "privacy" era in crypto has officially begun




Web3 companies don't have therapy budgets. Episode 3 of Let's Talk Marketing 😎 w @AngieMKTmom, Marketing @fhenix We discuss: - Why ZK is great but FHE is the future of privacy - Creative activations vs data-driven marketing and why you need both - Why brand awareness is the riskiest budget call a marketer makes - Therapy budgets, burnout, and mental health in Web3 0:37 - ZK vs FHE and why it shouldn't even be a debate 3:48 - What makes Fhenix's marketing stand out in Web3 7:03 - Angie's superpower: creative activations backed by data 9:13 - How having a Red Bull India marketer on the team changes things 10:58 - How should a marketer pitch a budget to a CEO? 13:36 - Why brand awareness is the hardest thing to measure 15:12 - Building a comprehensive strategy that covers the full funnel 18:07 - What is Angie's personal KPI in life? 20:47 - Why Web3 companies need a therapy budget 23:01 - Burnout, co-founding an NFT marketplace, and hitting rock bottom 24:05 - Quitting Web3 to run a doggy daycare in Ukraine 28:29 - Trust the Floor: the game that used Angie's trust issues against her 😂



I want to get a bit more public about the work we at the Kohaku Initiative inside the EF are doing I notice there's hype but there's also confusion. Best way to clarify things is to speak candidly and openly about what I'm working on day-to-day 🧵time (bc i dont pay twitter $)















