FintechNewsPH retweetledi
One of the biggest shifts happening in telecom today is about engagement, not connectivity.
In mobile-first markets like the Philippines and across Southeast Asia, users already spend hours every day on their phones. The challenge for operators isn't capturing attention. It's creating meaningful digital experiences inside their own ecosystems.
I sat down with @fintechnewsph recently to talk about why telco apps don't need to become superapps.
What they need is engagement infrastructure that gives users a real reason to return daily, without disrupting core operations or asking users to change their behaviour.
At @thebinaryhldgs, we help operators unlock more value from the user behaviour that already exists. Rewards, content, commerce, and AI-driven personalisation, all embedded directly into the telco's branded app.
fintechnewsph.com/why-telcos-rac…
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