Fernando Labastida
25.9K posts

Fernando Labastida
@flabastida
Writer & content creator. Exploring the intersection between category design and book publishing. Father of four. Living between Mexico and USA.




























something fascinating is happening with agencies and AI in 2025. Silicon Valley has always written them off. 'Lifestyle businesses.' 'Bad margins.' 'Can't scale.' I heard this for years. I get it. Running an agency is brutal. You're LUCKY to hit 15% margins after paying employees, rent etc. Most agency founders spend their Sundays dreading Monday's personnel issues. but I'm watching something fascinating emerge in 2025 and i wanted to share it with you. AI agents aren't perfect yet. but the writing is on the wall: what currently takes 50 people will soon be done by 2 people orchestrating 50 AI workers. same revenue, but margins jump from 20% to 80%. no overhead, no drama, pure profit. clients pay less, get faster work. on the outside, nothing will change. same agency, same deliverables. but on the inside, pure sweet software margins. yum. i wouldnt be surprised if suddenly silicon valley liked the agency business. just a way to learn a workflow, automate, build a cash-machine and invest that into tech that makes the whole machine work smoother. me and my holdco (we've got a few agencies) will invest millions of dollars into this. putting our money where our mouth is. turns out agencies were just one letter off - they're becoming agent-cies. this wave is coming fast.






