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filippo nassetti
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filippo nassetti
@fnassetti
giornalista, scrittore, comunicatore 'Molte aquile ho visto in volo' (Baldini+Castoldi)
rome Katılım Nisan 2010
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filippo nassetti retweetledi

Aadam Jacobs ha registrato diecimila concerti di nascosto per quarant'anni, non li ha mai pubblicati e adesso sono tutti online, gratis, su Internet Archive. Qualcuno stava scrivendo la storia mentre noi stavamo guardando le stories.
Di niente, prego.
→ archive.org/details/aadamj…

Italiano
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17 aprile 2019.
7 anni fa ci lasciava Massimo #Bordin, dopo averci accompagnati per decenni nelle nostre mattine con la sua formidabile #Stampaeregime su @radioradicale.
Una persona da ricordare. Una persona che è difficile dimenticare.
Ciao Massimo 🌹❤️

Italiano
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Poche righe del CEO di Condè Nast Roger Lynch per dire che #Wired Italia chiude per sempre.
Una notizia bruttissima perché impoverisce il panorama editoriale italiano ma soprattutto per le tante colleghe e colleghi che vi lavorano e ora stanno a guardare il disfacimento di una testata in Italia dal 2009 deciso con poche righe di comunicato.
Sul fronte complessivo chiudono anche "Self" (totalmente) e "Glamour" che resta solo in Usa e Uk. Non c'è molto altro da dire.
Solo grande preoccupazione.
condenast.com/news/a-memo-fr…
Italiano
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filippo nassetti retweetledi
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Le livre français le plus lu au monde a été publié pour la première fois à New York. En anglais.
Le 6 avril 1943, Le Petit Prince sort en librairie chez Reynal & Hitchcock, sur la Quatrième Avenue à Manhattan. Son auteur, Antoine de Saint-Exupéry, est en exil. La France est occupée. Aucun éditeur français ne peut publier le texte.
Il a écrit l'histoire dans un manoir de Long Island, la nuit, seul. Il dessinait les aquarelles lui-même, avec une boîte de peinture offerte par le cinéaste René Clair. Quand il a commencé à dessiner le petit bonhomme sur les nappes des restaurants, son éditeur lui a dit : "Faites-en un conte."
Une semaine après la publication, Saint-Exupéry quitte les États-Unis pour rejoindre les Forces françaises libres en Algérie. Il ne reviendra jamais.
Le 31 juillet 1944, son avion disparaît au large de Marseille. Il avait 44 ans. Le Petit Prince ne sera publié en France qu'en 1946, chez Gallimard. À titre posthume.
Le livre le plus traduit au monde après la Bible. Plus de 200 millions d'exemplaires. 500 langues et dialectes. Et son auteur ne l'a jamais vu en librairie dans son propre pays.

Français
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@Aldito11 @AuroraFantin Piaciuti tutti, @Aldito11 ? A me "Nella carne" no. Preferito Turbolenze di Szalay
Italiano

Gli ultimi 4 che ho letto a sx, e i tre che andrò a leggere a dx. È un momento fortunato per la scelta dei libri, e non solo per la mia volontà. C’è anche lo zampino di chi me li consiglia, vedi @AuroraFantin

Italiano
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filippo nassetti retweetledi

September 1997. Steve Jobs stands before Apple employees and tells them he's been up until 3am finishing an ad. He's been back at the company for eight weeks. Apple lost $1 billion that year. Three months earlier, WIRED put Apple's logo on its cover, wrapped in barbed wire, with the word "Pray."
He starts by saying what he's found since coming back. He couldn't figure out Apple's own product line. He spent weeks trying to understand which model was which and how they fit together. He talked to customers. They couldn't figure it out either. He cut 70% of the product roadmap. People whose projects were canceled were, in his words, "three feet off the ground with excitement" because, for the first time in years, someone told them where the company was going.
Then he says something about marketing that changed how every tech company thinks about advertising.
He says Nike sells a commodity. They sell shoes. But when you think of Nike, you feel something different than a shoe company. Nike never talks about their products in ads. Never tells you why their air soles are better than Reebok's. "They honor great athletes. And they honor great athletics. That's who they are." He compares it to the dairy industry spending 20 years trying to convince people milk was good for them, failing, and then running "Got Milk," which doesn't even mention the product. Focuses on its absence.
He says Apple spends a fortune on advertising. "You'd never know it."
Then he fires the ad agency. Not just fires them. Apple was running a competition with 23 agencies. He scrapped the whole thing and hired Chiat/Day, the agency he'd worked with a decade earlier on the 1984 Macintosh commercial that advertising professionals voted the best ad ever made.
The question they asked themselves: "Our customers want to know who is Apple and what is it that we stand for?"
His answer: "Apple at its core, its core value, is that we believe that people with passion can change the world for the better. And that those people who are crazy enough to think they can change the world are the ones that actually do."
Then he plays the ad. In this room. To Apple employees. For the first time.
"Here's to the crazy ones. The misfits. The rebels. The troublemakers."
He says almost none of these people had ever appeared in an advertisement before. He personally obtained Yoko Ono's permission to use John Lennon. He says the estates and living subjects agreed because of their feelings toward Apple. "I don't think there is another company on Earth that could have done this campaign."
The ad broke that Sunday during the network premiere of Toy Story on ABC. Two 60-second spots. Newspaper ads in the Wall Street Journal, New York Times, and USA Today. Billboards in major cities. Buses in five cities featuring Rosa Parks. Painted walls. The whole thing.
Apple's stock was around $0.10 split-adjusted when this meeting happened. The company is worth $3.68 trillion today. Think Different ran for five years. Every product that came after, the iMac, iPod, iPhone, iPad, was built on the identity this campaign established by a guy who'd been back at the company for eight weeks and finished the ad at three in the morning.
Video: Steve Jobs internal staff meeting at Apple, September 1997. This is the first time the Think Different campaign has been shown to employees. Jobs had been back at Apple for eight weeks. Footage leaked from an internal recording.
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