FORMULA by Cointelegraph

Formula by @Cointelegraph helps Web3, crypto & fintech projects grow - from GTM & tokenomics to PR (200+ tier-1 media), paid user acquisition, research & regulation (MiCA, etc.). 🔗 Services: docsend.com/view/dehzwa9bd… 📚 Case studies: docsend.com/view/mvd3npeph… 📅 Free 30-min strategy session: calendly.com/d/csjp-twr-bfw… 📩 marketing@cointelegraph.com

Them: “You can’t be unlucky for 365 days.” The average crypto portfolio:

@Cointelegraph’s Anthony Leon is at @blockworksDAS in NYC this week. What’s he looking forward to most? “The regulatory conversations, especially SEC Chairman Paul Atkins on crypto in the US.” If you’re attending and want to meet up, reach out to @cryptonyleon.

Web3 teams approach PR like a one-off campaign. A launch announcement. A partnership update. A single press release. Then nothing happens for months. 🦗 The problem is that media visibility rarely works that way. Most meaningful coverage comes from consistent engagement with journalists, timely commentary, and being part of ongoing industry conversations. One announcement alone rarely builds that momentum. That’s why many projects move toward PR retainers instead of isolated campaigns. A retainer allows teams to maintain a steady presence in the media through ongoing activities such as: > pitching thought leadership and opinion pieces > securing interviews and podcast appearances > placing commentary in news articles > participating in AMAs, Spaces, or industry discussions > publishing feature articles tied to market trends Another key benefit is that retainers usually start with a communications kit that helps structure the narrative before pitching begins. This typically includes: > a messaging framework > a target media list > spokesperson profiles > a content and pitching plan The goal goes beyond generating coverage. It’s to position the brand and its leaders within the broader market conversation over time. If you're looking into PR for your project and want to understand how ongoing PR strategies like retainers work in practice, reach out to us at agency@formula.cointelegraph.com 📥

Building crypto payment products is not only a technical challenge. Distribution is often the harder part. Teams can build wallets, settlement layers, or stablecoin infrastructure, but connecting those systems to global payment networks is another hurdle. Last week, Mastercard announced its Crypto Partner Program, which aims to address this gap. The program brings together 85+ companies across crypto, fintech, and payments, including Binance, PayPal, Ripple, and Circle, to collaborate with Mastercard’s payment infrastructure. The program focuses on areas such as: > cross-border payments > stablecoin settlement > B2B blockchain payments > consumer crypto payments This signals closer interaction between traditional payment networks and on-chain systems. For builders working on crypto payments, this suggests a phase where new products may emerge from cooperation between existing payment rails and blockchain infrastructure.

People who've been in crypto more than 5 years

7/ Special Projects combine storytelling, interactive content, and Cointelegraph’s global distribution to create campaigns that audiences actively engage with. If you want to build an immersive campaign like this for your project, contact us at agency@formula.cointelegraph.com

6/ The campaign drove sustained attention: > 220K+ newsletter emails sent > 23K AMA views on X > 59K KOL views > 32K+ landing page sessions > 7.41M total impressions Positioning Crystal as a leading voice in Web3 fraud prevention.

Crystal’s Special Project delivered: > 7.41M total impressions > 32K+ landing page sessions > 2.97M article impressions > 1m40s average reading time > 744K social media views > 3.35M banner impressions Here’s how it worked 👇

When the market cooked you so bad and you just sit like this for a while.

Many people think PR is either organic coverage or paid placements. In reality, there’s a third category that often gets misunderstood: “paid organic.” From the outside, organic PR and paid organic coverage can look very similar. Behind the scenes, they work quite differently. Organic PR is coverage earned through pitching journalists and editors. A PR team proposes a story, shares insights, and hopes it fits the outlet’s editorial agenda. The final decision always sits with the journalist. That means: > no guaranteed outlet > no guaranteed format > no guaranteed publication date Even strong stories can take weeks to appear, and sometimes they don’t get picked up at all. “Paid organic” PR sits somewhere between traditional PR and sponsored placements. A budget is used to help secure editorial-style coverage without a sponsored tag. In practice, this means working more directly with certain outlets or reporters. However, editorial constraints still apply: > the outlet keeps control of the content > articles cannot be fully scripted in advance > placements usually come from a smaller group of media partners (often not top-tier outlets) In both cases, success still depends on the same fundamentals: 💪 a strong angle ⏰ good timing 📖 a story that connects to the wider market conversation Understanding the difference helps teams set realistic expectations when planning a PR campaign. If you're considering PR for your project and want to understand which approach makes sense for your goals, reach out to us at agency@formula.cointelegraph.com

7/ Cointelegraph reaches 12.5M+ monthly readers and 5M+ social followers. STBL’s launch combined that distribution with coordinated execution across media, social, newsletter, and PR, everything structured and managed by Formula. If your team is preparing for a TGE and wants a rollout built for scale, reach out to us at agency@formula.cointelegraph.com

6/ PR support expanded the narrative. Features, press releases, interviews, and thought leadership placements generated 380M additional reach across tier-one outlets. Coverage continued beyond TGE day.

STBL’s TGE delivered: > $241M trading volume on day one > $265M market cap within 10 days (10× growth) > 40M+ total campaign impressions This followed a structured 3-month rollout, and here’s how we did it 👇