fred adadjo

#bmkt522 @Walmart taking on @amazon in the shipping war! Daring or risky? dailymail.co.uk/news/article-3…

@rahdilarum right on! #bmkt522

Seriously, KFC? money.cnn.com/2016/05/05/new… #bmkt522

When aspirations of the 'parent brand' don't always align w/ employees' ==> 'conflict of brand image' money.cnn.com/2016/05/06/new… #bmkt522

Have you been in a @Walmart recently? Noticed the 'greeters' at the entrance? Walmart says customers asked! #bmkt522 money.cnn.com/2016/05/06/new…

Currently reading "The wisdom of Crowds", by J. Surowiecki in our book club! Quite interesting esp. after our last marketing class! #bmkt522

Consumer engagement is a powerful indicator of how a brand is rated-don't believe it? Just ask Volkswagen...dailymail.co.uk/news/article-3… #bmkt522

@Raj_Erriffic MOST BRIIIIIIIIIIIIILLIANT! love it!

Sometimes u don't have 2 defend ur brand, let ur loyal & prospective customers do it 4 u! way2go @OldNavy! dailymail.co.uk/news/article-3… #BMKT522

If u can order pizza @ touch of button on refrigerator, y not get ur coffee & donut fix on-th-go? money.cnn.com/2016/04/29/pf/… #bmkt522

Verizon Brand takes a hit with strike #bmkt522 fortune.com/2016/04/27/ver…

Improving brand image is not just doing well by ur customers; more importantly to take care of ur employees money.cnn.com/2016/04/26/pf/… #bmkt522

Brilliant mktg strategy by @GoldmanSachs 2 important mkt segment=online banking 4 families & small business dailymail.co.uk/news/article-3… #bmkt522

Another brand involved in controversy … what’s that do the brand? will u boycott Target over this? dailymail.co.uk/news/article-3… #bmkt522

@CanUgo and they paid $250k 4 a NC basketball player 2 market Nike, now Nike Jordan brand worth $2+billion! marketplace.org/2016/04/26/wor… #bmkt522

@twitter stock tanked: 1 reason=modest growth in user base. So @UAlbany_MBA enrollment didn't help much ;-) dailymail.co.uk/sciencetech/ar… #bmkt522

The bathrobe Prince George wore 2 meet Obama has sold out...allow me to introduce: "Royalty Marketing" :-) money.cnn.com/2016/04/25/new… #bmkt522

@mjb yessir! i guess i never told u i went back 2 school, 4 an MBA @UAlbany. And as part of marketing class, we have mandatory tweets! fun!

Desire 4 something is manifested into a specific goal that's achieved by meeting the desire—e.g. eat pizza. images.flatworldknowledge.com/sirgy/sirgy-fi… #bmkt522

@TommyHilfiger launches 1st-ever adaptive designer clothing line 4 children w/ disabilities-gr8t marketing! fashionista.com/2016/02/tommy-… #bmkt522