Fred Wanders
15.1K posts

Fred Wanders
@FredWanders
Landing, website and retainers for Digital-First Teams | Book a 15m call → https://t.co/IJ5dM6vDfH
Katılım Ekim 2024
856 Takip Edilen2K Takipçiler

@FredWanders You got that right it not just how good it looks but if it can give clear understanding of the product btw love this work bro 👍
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@SanndyCreationz exactly, clients need to be told that 40% more copy may be 20% more accurate but also read 4x less than short copy that covers most key points. Details are what inner pages and popups are for
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@FredWanders Yes visuals should explain the copy, because most of users don’t read they just scan. 🔥🙌
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@Nirmal__Shukla Love it. Bg pattern is fire. Text stays super legible.
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@FredWanders @by__huy What’s usually missing most in that initial planning phase — the goal, the audience, or the real constraints?
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Most formal design education teaches you a process that no actual client will ever follow.
They taught the creative process like it was a formula. Double diamond framework. Clear stages. Follow the steps, get results.
Then I started working with real clients and none of it applied.
Every project has the same structural bones: discovery, onboarding, strategy, design, development.
But the approach within each stage changes completely depending on what problem you're solving and who you're solving it for.
I've run three projects recently where the strategy stage looked entirely different each time.
One client needed to see a full website concept with multiple directions before moving forward. They couldn't visualize the end result from a moodboard alone.
Two other clients needed hi-fi design mockups based on the moodboard directions. They had to feel what their new brand or site would look like before approving anything or jumping into wireframes.
Then there are clients who look at a moodboard and immediately get it.
They trust the direction and we move straight into execution.
Same milestone but three with completely different approaches.
The frameworks they teach you in school give you structure, but real client work demands adaptation. You can't force every project through the same process and expect it to work.
The best work happens when you understand the structure well enough to know when to break from it.

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Poster for new project.
Industrial engineering, modular grids, and machine code for SYNTHETIC LOGISTICS. 📂⚙️
#TypeDesign #SwissDesign #Brutalism #DataArt

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@Gavel_on_X 🫣 sorry. I think it’s good to rely on plugins less and less on wp. Too many security risks from having 20 plugins etc.
My main issue with wp is that it’s hard to keep updated long term (without breaking the site)
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@FredWanders I know, but it's the job I found... maybe in the future I'll gladly take up Framer again!
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