FreeWheel, A Comcast Company

Back again! We’re excited to announce that the FreeWheel Beach will be returning to Cannes Lions Festival of Creativity in June. We’ll showcase recent industry advances, predict what’s next in advertising, and soak up the sun on the French Riviera. freewheelcannes.com

FreeWheel today launches Context Engine, a new AI-driven feature within FreeWheel’s Streaming Hub that helps advertisers align ads to relevant premium video content with greater ease, precision, and scale. freewheel.com/news/freewheel…

More engaging. Less intrusive. Pause ads are changing the viewer experience. Now the focus shifts to making them scalable across programmatic. Here's how FreeWheel is addressing this challenge: freewheel.com/insights/blog/…

Miami, we’re coming back. FreeWheel will be at POSSIBLE, and this year we’re bringing something new: the FreeWheel Loft at the Eden Roc. Request a meeting to connect with the team, and let’s talk about what’s next in streaming advertising: freewheel.com/possible?utm_m…

Insights from our latest Video Marketplace Report: 🦾 Agentic workflows gain momentum 📈 +21% growth in programmatic advertisers 📺 CTV continues to dominate 🔑 Metadata is key to optimization See what’s shaping premium video: freewheel.com/insights/repor…

We're heading down to the Future of TV Advertising Sydney this week! Mark McKee will be delivering a talk on how technology is accelerating the rate of change for the global premium TV ecosystem. See you there—Weds March 25 @ 9:40 AM AEDT: adwantedevents.com/FTVASydney2026… #FTVASydney

At yesterday’s Broadpeak & CTS Executive Forum, Laurence d’Août, VP, Sales, International, led an insightful panel discussion examining the evolving state of measurement within TV advertising.

It's all about #AI agents this week as @FreeWheel pilots a new AI agent infrastructure with @pmgworldwide , aimed at automating and optimising premium #video ad transactions. #adtech #aiagent mediashotz.co.uk/freewheel-pilo…

David Dworin, CPO at @FreeWheel & Mike Treon, Head of CTV Strategy at @pmgworldwide take the stage about how AI media buying tools are already improving marketing performance.

David Dworin, CPO at @FreeWheel & Mike Treon, Head of CTV Strategy at @pmgworldwide take the stage about how AI media buying tools are already improving marketing performance.

Today we announced new AI agent infrastructure for premium video advertising, piloted by @pmgworldwide. Powered by our MCP server and Intelligence tools, it enables automated negotiation, optimization, and execution across streaming transactions. More: tvnewscheck.com/tech/article/f…

Voice of the Viewer, our latest research piece conducted by the FreeWheel Viewer Experience Lab, explores how advertising is shaping streaming behaviour across Europe: mediashotz.co.uk/new-research-i…

Agents + Freewheel is currently best positioned to dominate the future programmatic DSP market share by a significant margin.

How Building With AI Sharply Improves Marketing Performance In this session our speakers explain how a new generation of AI media buying tools are already providing a competitive edge for marketers who lean in. - @dworin , Chief Product Officer, @FreeWheel - @miketreon , Head of CTV Strategy, @pmgworldwide 📅 March 10–11 📍 The Glasshouse, NYC 🌐 MarketectureLive.com

Join us in congratulating FreeWheel’s Chief Product Officer, @dworin, on receiving special recognition for Leadership in Converged Media from the Convergent TV Awards! David’s vision and leadership continue to drive innovation and help shape the future of our industry.

When every video publisher claims “premium,” does anything still stand out? As consolidation tightens the CTV marketplace, this 𝗕𝗲𝗲𝘁 𝗥𝗲𝘁𝗿𝗲𝗮𝘁 𝗦𝗮𝗻 𝗝𝘂𝗮𝗻 panel unpacked the effects of convergence, including (l-r) Soo Jin Oh, @FreeWheel; John Rogers, @Roku; Marcy Greenberger, @UMWorldwide; Adam Shlachter, @wppmedia and moderater @LouPas, AJL Advisory. #BRSJ2026 #BeetSJ lnkd.in/eKsJRynf

Leadership that builds—and scales. 🚀 @ComcastAd has named @JamesBorow as General Manager of Universal Ads, where he’ll lead the continued growth of Comcast’s self-serve TV ads platform, redefining how brands access premium video. From helping build Universal Ads from the ground up to now scaling what’s next, James continues to shape the future of performance TV. Read his latest article, “A Perspective on Performance TV: What 2025 Clarified and What Comes Next,” here: universalads.com/post/perspecti…

Our first MediaTalks podcast of 2026 is now live, featuring Emmanuel Crego of independent media agency Values Media! Check it out on all platforms now: freewheel.com/insights/blog/…

Built your brand on social—but hit a growth ceiling? Discover how brands are breaking through by adding streaming TV to their media mix & driving measurable, full-funnel impact. Join us to learn what’s working & how to get started. Save your seat: bit.ly/3MDJaID

FreeWheel is proud to be part of the next phase of the European Programmatic TV Initiative (EPTVI). Stage Two marks a shift from discussion to action and we’re committed to helping shape the future of programmatic TV across Europe. Read more here: advanced-television.com/2026/02/11/eur…