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day 28: $1,448.96 profit 📉 monday cleanup 🧹 last week I tested a lot of different ad formats, scaled what was working in CBOs into ABOs, pushed spend to find the profitability ceiling found it 😅 also made it very clear that one SKU is carrying everything and the other is sitting at breakeven on a good day closing everything under 1.5x ROAS on the 3-day and 7-day window this week I take the learnings and start building variations and iterations on the ads that actually won my main focus will be margins above 35% on average by the end of the week it might not be realistic because I will keep testing ads and formats, but its doable because I have a better idea of what works from last week results 🗿 P&L Revenue: $5,710 ADS: $2,785.49 ROAS: 2.05x COGS: $1,161.50 FEES (5.5%): $314.05 PROFIT: $1,448.96 MARGIN: 25.4%

@ChelalaPierre1 how many active ads you have for that daily volume? also how much the big winning ads spend/day?

scaling from testing to 100k/day is 3 stages. first is proof of concept. you launch with multiple angles targeting different avatars to see what gets traction. CPC and CTR matter most here they'll show you whether the audience cares enough to engage. if nothing shows signal after proper testing across several frameworks then cut the product. put that capital into the next thing. second is decomposition. once you identify the avatar that responds well. next step is break it into sub avatars and test frameworks against each one. can also study competitors for this step. third is volume. reaching 100k/days comes from producing more creatives. especially on what you already know works and by opening entirely new avatar segments. your pixel has collected enough data by now to adjacent audiences on its own. so each new avatar compounds on that data. each stage earns the data that unlocks the next. which is why increasing budget only works AFTER you understand WHO is buying and WHY.

@ecomsamguy yup, I really dont understand how those ecom guys say 500$ is enough to start a fking online business

Spent $4k testing ads this month. Made back $600. Nobody posts these weeks. But this is the tuition. The question isn't if it stings, it's whether you learn fast enough to not pay it twice.

@scalesurfer_ drop the playlist bro if I play it to my ads manager maybe it will perform like yours 🥲

eurosummer maxxxxxing

day 27: $2,025.70 profit 📈 my weekend gamble kinda worked 🎰 $6k in revenue, ROAS held at 2.52x SKU 2 kept bleeding budget all day and dragged the margin down to 33% also launched a new SKU yesterday, got 1 sale on day one but its still just noise atp 👀 monday morning I'm pulling the plug on SKU 2 and everything under 1.5x ROAS over the last 3-7 days less spend, better margins, one winning SKU doing its thing P&L Revenue: $6,072 ADS: $2,409.44 ROAS: 2.52x COGS: $1,302.90 FEES (5.5%): $333.96 PROFIT: $2,025.70 MARGIN: 33.4%

@Hewasecom What was your "AHA" moment that got you from 3-5k/days to 10k+ days consistently? Was the transition smooth? If not, what were your struggles keeping you back What unlocked that scale profitable for your brand? I want to hear your breakthrough moments and your story

I did $𝟯.𝟭𝗠 𝗹𝗮𝘀𝘁 𝗺𝗼𝗻𝘁𝗵. Now I’m publicly taking a brand-new store from $𝟬 𝘁𝗼 $𝟭𝗠 to prove it wasn’t luck. Today is Day 10. Well, a bit better than yesterday, still got 3 orders but one buy 2 units. We are just BE so I'll let it run one more day at this budget. I just changed some point on the product page, hope it will improve the performance. Also added more trust in cart and checkout so I don't have to do it later. I'll share you all my optimization for cart and checkout tomorrow so make sure you follow me. I also did 10 creative today and already launched it, so it'll be running today, let's see tomorrow. As usual ask me anything in the comments. See you tomorrow guys!

day 26: $1,008 profit 📉 worst margin day so far Meta decided to spend $0 in US prime time on one ad account and distributed the budget really badly. $2,011 out the door and the algorithm just didn't show up when it mattered 🤦 launched more ads regardless. more shots at the weekend 🎯 not ideal but still profitable. moving on P&L Revenue: $3,997 ADS: $2,011.68 ROAS: 1.99x COGS: $757.50 FEES (5.5%): $219.84 PROFIT: $1,008.98 MARGIN: 25.2%

So thats why I woke up to 0$ in spend today?

@firstecomekid ads

Most people burn $5k+ testing ad creatives with zero framework. I don't. I run $100k+/day on Meta with video ads scripted using one AI prompt system. I'm giving away the full EVOLVE framework right here: - Hook-writing formula (9 tested variations per product) - Hold/suspense structure timestamped for voiceover - Full 9-point checklist before any ad goes live Comment "ADS" and I'll DM you the doc (Must be following, so I can DM)

day 25: $1,564 profit 🤞 rough day at the office but I'm not flinching 🗿 staying loyal to my weekend gamble no matter what the daily fluctuations say 🎰 I don't make decisions based on emotions 🧠 in the last 2 days I launched 5 new ads -3 from one validated format -2 from another validated format and reopened some CBOs that weren't performing before. today I'm putting out 3-4 more ads so I walk into the weekend with as many shots as possible best case I unlock a new level of scale and daily revenue stabilizes higher. worst case margins keep dropping and Monday I do the hard reset: cut budgets drastically, close every unprofitable test, run a week on lower spend and collect the big payouts from this week 💸 P&L Revenue: $4,422 ADS: $1,715.64 ROAS: 2.58x COGS: $898.90 FEES (5.5%): $243.21 PROFIT: $1,564.25 MARGIN: 35.4%

@therahulissar I know a guy, but its 2k/unban I got 3 ad accounts reinstated by him

One of my ad accounts got randomly restricted for ID verification. If anyone has a rep that can support with helping me out on this it would be greatly appreciated.

day 24: $1,214 profit 📉 more spend, less profit 🙃 but that's exactly what scaling looks like pushed the budget harder, ROAS dropped to 2.47x, margin took a hit not panicking tho, this is the price you pay when you're testing the ceiling 🧱 if you protect margins you never find out how big this can get P&L Revenue: $3,612 ADS: $1,461.90 ROAS: 2.47x COGS: $737.30 FEES (5.5%): $198.66 PROFIT: $1,214.14 MARGIN: 33.6%

@AlainSchwe10241 bro did you even read my post? ☠️☠️

@fromadstoassets Same creatives, same budget, different day = usually auction volatility, not a broken account. Before reacting, split CPM and CVR. CPM up = auction. CVR down = offer or landing page. Reacting to the wrong one is how a bad day becomes a bad week.

day 21: $1,427 profit 😅 lazy sunday. apparently meta decided that 2 days of $5k+ would give me too much aura 💀 same campaigns, same budgets and same creatives, but different results from yesterday: CVR dropped ROAS almost halved algorithm just took the day off can't control the day, but I will still let things run for a few more days like this P&L Revenue: $3,790 ADS: $1,297 ROAS: 2.92 COGS: $858 FEES (5.5%): $208 PROFIT: $1,427 MARGIN: 38%

time to LOCK IN BROOO 🔐 you have been doing this for 486 days back to back, something has to change obviously get back to the drawing board, take your learnings from those 486 days and plan ahead if you look back and understand what went wrong, you have a high chance to find your unlock for your first 10k day that goal might be just a brainstorming session away lmao im rooting for you G, keep the consistency but change the tactics 🤞

0 - $10k days with eCom - Day 481

keep testing broski also check your competitors Trust Pilot reviews. Its a gold mine to find objections and what people are complaining about For example if you find multiple people complaining that the product didnt solve X problem, you should say in your ads that your product absolutely solves the X problem (if your product actually does it , dont scam your customers lol)

@fromadstoassets Yes I started doing this today really doing learnings on my previous tests as well doing more customer research through reddit competitors winning ads and their comments But rn I’m at around 800 budget daily most of it going to the bof static and I’m worried one day it’ll die

day 23: $1,297 profit going back in the lab today 🧪 I want to work on 2 different validated formats with 5 ads - 3 for one format - 2 for the other both of them for the weaker SKU that got revived from the grave 🪦 I want to push the spend a little more and have more ads active for the weekend. cashflow is still bleeding but it will balance out when im happy with the daily profit and I stop increasing the spend 🩸 5 days payout jail is no joke ⛓️‍ P&L Revenue: $3,137 ADS: $1,021 ROAS: 3.07 COGS: $646 FEES (5.5%): $173 PROFIT: $1,297 MARGIN: 41%

Dont take my advice as the go to way, but I can tell you what I would do in your situation Go back to the basics and do more research on the Core Problem that your product solves. After you have a deep understanding of it, try to understand what is the biggest audience pool with people that are suffering from this Problem (you will use it as your new Avatar). This will be just an educated guess, but its a good starting point Put yourself in the shoes of that Avatar, try to understand what triggers him, what are his insecurities caused by that problem and most importantly how he talks You will use all this research above to create ads that are tailored and super relatable to your avatar and to his specific problem. You dont want to go to narrow and to speak only to a few people, but you dont wanna go to broad and speak to everyone at the same time. Finding a balance is key here I would test 3 different formats on the same angle CBO - 1 adset = 1 format = 3 ads (same body 3 diff hooks) You will have a CBO with 3 adsets (1 adset/format) and 9 diff ads Let it bleed for a few days and do your learnings on what worked and what didnt

@fromadstoassets Yo bro I’m currently doing around 1k days but my biggest spender ad is an offer bof static, im trying to find a better tof ad to take over spend but im struggling everything so far is going to that static, any advice?

I know it can be a bit confusing, I was asked by a lot of people This is my first ever DROPSHIPPING store and my first ever US store yes But I come from an affiliate marketing and COD background, so this is not my first attempt at an online business Its my first attempt on the US market and on Card Payments, I have done affiliate and ecomm with Cash on Delivery as the only payment method in EU countries only But that business model is flawed and got me 25k in debt last month when I decided to make the swtich and try Dropshipping

@fromadstoassets Your first store and you scaled profitably so quickly?

DAY1 (INTRO) $25K in debt from my other business with 2 employees I still have to pay and look after. My first ever Dropshipping store started 11 days ago 21st of June 2026. P&L so far: REVENUE: 8511$ ADS: 3735$ ROAS: 2.28 COGS: 1737$ PROFIT: 2571$ MARGIN: 32%

if you want have a look at my metrics on my profile, I post daily P&L updates im between 3-5k days with margins above 35% (some days even 50% lol) I was curious what were the early signs that a brand can actually reach that scale profitable, but I get your point yeah maybe you can make a post in origins about it? 🤞

@fromadstoassets I don't think this is that relevant because there are some instances where the first week or so everything is just total trash, unprofitable. In the second week, we found some winning angle and managed to scale that over the course of the next few months to 100k per day.

Helped 49 Ecom brand owners scale past their first $100k day. Ask Me Anything. FREE advice on what you can do with your brand to do the same.