Fuel Made

Consider this your email agency gut-check. Great email isn’t luck. It’s strategy, execution, and partnership, so it’s so important to choose wisely. Want more tips? Read here: fuelmade.com/blogs/news/que…

→ Can you share case studies with real results? → Do you have testimonials from brands like mine? A proven track record speaks volumes. Look for metrics that match your goals, and brands you relate to. No results? That’s a red flag.

Hiring an email agency isn’t just a marketing decision. It’s a revenue one. And asking the right questions could be the difference between 6x ROI or 6 months wasted. 🧵 If you’re in the process of evaluating email marketing agencies, these are the questions you should be asking:

47% higher LTV from bundles. 40% of email revenue coming from bundles for some brands 😱 Looking at customer behavior in @klaviyo—what people browse, buy together, and come back for—made it obvious: - Welcome flows - Post-purchase - Winback - Holiday campaigns ... Bundles belong everywhere email already works. That insight is what drove this entire piece: simplebundles.com/blog/product-b… Co-written with @fuelmade 🫶

When it comes to retention tools: - Shopify Email works for getting started. - @klaviyo is more robust for scaling brands. We’ve compiled our insights into a side-by-side comparison to help you choose the right long-term platform 👇fuelmade.com/blogs/news/kla…

Most “email marketing mistakes” lists on the internet are full of the same fluff. This one’s not. 21 real mistakes we see brands make all the time— And how to fix them. 👇 fuelmade.com/blogs/news/21-…

Think your latest idea will boost sales? Don’t guess—test. A/B testing on Shopify is easier than you think—and it’s one of the smartest ways to grow. Step-by-step guide, real results, and tools like @Intelligems to help you get started 👇 fuelmade.com/blogs/news/how…

Sometimes all it takes is a small change at the right moment in the journey. See the full case study on our website: fuelmade.com/pages/wandrd-c…

👉 Transparency converts We added a quick note about 2–3 day shipping in the cart. 💡 The idea: reduce friction by setting clear expectations at a key moment. 📈 The outcome: +9% conversion rate, +6% revenue per visitor.

📦 What if moving a single button could lift conversions by 13%? 🚚 Or if adding one line of copy could boost revenue per visitor by 6%? We tested both for WANDRD—and the results speak for themselves:

Delivering an exceptional customer experience starts with breaking down data silos across teams. We asked DTC leaders for their advice on how you can elevate your customer experience. Check out the full article here: fulfil.io/blog/elevate-c…

Read our article for the full details on this test and how it could help your brand. fuelmade.com/blogs/news/sho…

If your products are within a similar price range, showing pricing on collection pages might clutter the shopping experience. We tested this for a brand and found that removing prices from collection pages boosted key metrics: 🔼 CTR: +9% 🔼 ATC Rate: +6% 🔽 Bounce Rate: -1%

@UgcSam Happy to help establish these segments and make recommendations on a sunset system! The right segments and sunset flow will ensure you keep the gold and ditch the dead weight. Just say the word :) If you have further questions, feel free to DM us.

@UgcSam 4. Don’t suppress only those who have never purchased! Consider two separate unengaged segments: one for customers, one for non-buyers. Different suppression criteria can be effective for each.

Cleaning out my Klaviyo list before i downgrade. Does anyone have a better idea to segment than this so I can suppress profiles and lower my bill?