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My first business got shut down by my 4th grade teacher.
Since I havent posted in a while, and because I’ll be posting more, here’s a proper introduction:
In elementary school I turned the playground into a marketplace for squishy toys. I paid classmates in coins to sell them for me, came home with a backpack full of cash, and got shut down two weeks later.
That experience stuck with me, not because of the money, but because it showed me something early:
If you understand what people want, what shapes their decisions, and what stands in their way, you can build things that actually work.
I’ve been testing that ever since.
In middle school I started video editing for content creators (which showed me how digital platforms create value).
I’ve also co-owned a luxury resale venture and briefly ran a growth agency.
In high school I started building software.
Right now I’m working on:
• Viewd.me — the only platform for theme pages
• Consciousspend.com — software that shows how companies actually operate before you buy from them
Most of what I spend time thinking about and working on revolves around understanding how things actually function, markets, companies, incentives, and the decisions people make within them.
That’s where most of my posts tend to come from:
- where attention and distribution are shifting
- how companies actually operate behind the scenes
- what’s changing inside the creator economy
- what I’m building and learning in real time
I’m based in Chicago and currently finishing high school, exploring several paths forward, from business programs in New York and LA to alternative routes that would allow me to build full-time.
Always open to meeting new people, especially founders, operators, and anyone building in the ethical tech or creator economy space. Feel free to reach out ✌


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