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In the last 90 days, I spent $6,036.18 and generated 1,969 purchases for a low ticket product using only Demand Gen and Performance Max.
Here is exactly how I approached it.
I have a first principle when it comes to paid ads.
No matter how much budget you have, always start lean.
Scale what works.
Kill what doesn't.
I call this method T.K.S.
Test. Kill. Scale.
Here is how it works in practice.
If I have a $100 daily budget, I do not start with one campaign.
I split the budget into ten small test campaigns.
Each campaign has a different audience variation or a slight targeting change.
Inside each campaign, I create two to three ad groups.
This allows me to test messaging and creative while keeping spend controlled.
Next comes the kill rule.
Every campaign has a spend threshold.
If it spends a defined percentage of the acceptable acquisition cost without results, it gets killed.
Not emotionally.
Or impulsively.
Before any campaign goes live, I answer two questions.
- How much does the product cost?
- How much is the client willing to pay to acquire one customer?
That number defines everything.
Only after that do we look at the backend.
- What happens after the click?
- How is traffic converted?
- How is value maximized after the first purchase?
Once those are clear, testing becomes logical instead of hopeful.
This method does one thing very well.
It finds winners fast and removes losers early.
I have used this across different products and price points.
It works because it is built on discipline, not optimism.
Testing is cheap.
Seems I'm not blowing my trumpet enough.
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