George B. Thomas #HUBSPOT

Your HubSpot quote shouldn't be a PDF. It should be a web page. Commerce Hub now lets you drop custom coded modules into quotes. Live CRM data. Buyer input. Server-side rendering. Speed kills deals. hubs.ly/Q04gcL0m0

@dharmesh @SavvyLuke @bchesky Yes!!!!!

I'm with @bchesky on this one. I think the future is not about apps, but about agents. But the shift to agents doesn't necessarily mean text-forward, chat-based UIs. That makes sense for some use cases -- but not all. The future is about agents that work on your behalf, often in the background, and let you interact in ways that make sense. Sometimes, that means typing text, but others it might be a personalized UI element. UI affordances are underrated. Sometimes humans need some guidance and nudges instead of an empty prompt box. I think hybrid agentic interfaces will be the future. And it's not just about B2C. Turns out, B2B users are people too. :)

"AI is going to replace us." Cool. Or you could treat it like a sidekick and get your week back. AI Morning Conversations, episode one is live. hubs.ly/Q04cX8WY0

Command-F the UNBOUND 2026 agenda for "SEO." Zero hits. Try "AEO." Multiple. The work didn't change. The vowel did. Sessions worth locking in, breakdown from HubHeroes Live: hubs.ly/Q04fhpyY0

Planning your UNBOUND 2026 schedule? Wrong question: what sounds cool Better question: what will I actually use next week We broke down the @UNBOUND agenda on HubHeroes and pulled 3 sessions that matter: → 100M ARR without a bloated team → How AI decides what gets cited → Fastest ROI plays in AI content If it does not lead to action, skip it. sidekickstrategies.com/podcast/hubher…

"It's inbound until I die." Cool. HubSpot just renamed it UNBOUND. "Unbound is not a methodology. Unbound is a mindset." The product evolved. The event finally caught up. hubs.ly/Q04dzTWY0

Most marketers use AI like a toy. A prompt here. A blog draft there. No system. No leverage. The AI Content System fixes that. 4 weeks live with George. 2 days left. 5 seats left. Then it closes. bit.ly/3OQqy9v

23 HubSpot updates in 5 days. Three buckets. Two sunsets. One sales workspace controversy. The Contact Lists API just 404'd. The duplicate score is no longer a black box. If your portal lives on automations, read this today. bit.ly/3PgWe82

I had an AI clone of myself on Delphi for a year. Today I moved it into HubSpot Customer Agent. 2 hours of config. Same brain, same voice. Now it can see contacts, lifecycle stages, deals. Brain, content, and CRM belong in one place. hubs.ly/Q04dzVdY0

HubSpot shipped 34 updates in 7 days. It's not 34 features. It's 4 signals. AI is the operator. Data is the fuel. UX is frictionless. Revenue systems are connected. That's the whole story. hubs.ly/Q04dzFF40

AI can’t write in your voice if you’ve never defined it That’s why so much AI content feels generic ✨ This Friday we’re breaking it down Identity Before Output Learn how to build your Digital Identity Document 👇 sidekickstrategies.com/events/ai-cont…

"Websites still matter." Cool. 83% of AI Overview searches end in zero clicks. 73% of B2B sites lost traffic in 2025. Your site isn't competing with sites. It's competing with AI that summarizes you in 3 seconds. Brochures are dead. Web systems aren't. https://www.sidekickstr

34 HubSpot Updates, Four Signals: What This Week Actually Means! @HubSpot dropped 34 updates in seven days. Most humans are going to scroll past them. Here's the short version: there are really only four signals worth caring about, and they tell you exactly where HubSpot, your portal, and modern growth are heading. Casey Hawkins, Chris Carolan, and me chated about all of this! See where our brains went on these 4 major buckets! 👉 sidekickstrategies.com/hubspot-update… #hubspot #hubspotcrm #hubspotai #revops #marketing #sales #service

13 years at this conference. Here's tip #1 for UNBOUND 2026: Buffer 30 to 40% of your schedule. Sessions get recorded. Hallway conversations don't. hubs.ly/Q04cX1lk0

"HubSpot isn't working." Cool. After 100+ portal audits, it's almost never a HubSpot problem. It's 7 onboarding problems wearing a HubSpot costume. 18 months. 30% adoption. Six figures in seats. No clean ROI. All fixable. hubs.ly/Q04cTwC30

63% of CRM initiatives fail. Almost none fail because the software is bad. They fail because humans stop maintaining what got installed. Before you buy Marketing Hub, five questions matter. None are about pricing. hubs.ly/Q04cML9R0

"We use Marketing Hub for email." Cool. That's why you're using 20% of what you paid for. You didn't buy email. You bought an engagement layer. Marketing Hub isn't software. It's an operating system. hubs.ly/Q04cCGvH0

I demoed my entire AI content system live on Strategy Talks. No slides, no script, just a terminal and a second brain built from 16M+ words. The secret: AI doesn't know your stories. YOU have to load them in. hubs.ly/Q04b0HrV0

My buddy said "I feel very inferior" watching me use AI to build a landing page in 10 minutes. I told him: this should be empowerment, not inferiority. You don't need to be a developer. You need three words: I can learn. hubs.ly/Q04b1L1s0

INBOUND is dead after 15 years. I've been going since 2012. Spoke 5 times in 2024. My heart needed a minute. My brain got it instantly. "Inbound" was a box. HubSpot outgrew it. So should you. Now, it is "Unbound." The full story: sidekickstrategies.com/blog/inbound-i… #hubspot #inbound #unbound