formo ✨

Formo is for onchain builders. Learn about the story behind why we built an analytics platform for onchain apps. formo.so/blog/we-built-…

Every 𝗔𝘀𝗸 𝗔𝗜 response now ends with suggested follow-up questions you can click to keep digging. The suggestions are generated from the conversation so far and the project's saved charts, events, and segments, so they stay relevant to the data you're actually looking at instead of pulling you off-topic.

Three new AI helpers now sit next to the SQL editor on both the Explorer page and the create/edit chart page • "Explain this Query" describes what a SQL query does in plain English. • "Generate SQL" turns a prompt into SQL. • "Format SQL "cleans up an existing query in place.

A typical DeFi analytics stack: GA for web analytics. Posthog for product analytics. Dune for onchain data. An in-house dashboard to connect them. 3+ tools, none talking to each other. There is a simpler way.

Most DeFi teams have web analytics. The blind spot is everything after the wallet connects. Where your top wallets come from. What users do across other chains and protocols. What the full user journey actually looks like. Formo connects web, product, and on chain data in one place so you finally see the full picture.

@Sage_Tega Paying customers is the answer VCs look for. A clear revenue path means they can see where you are going without guessing

Sent out cold DMs to 5 VCs, two responded. I think I’m doing something right. 2-3 years ago, I actually stopped sending cold DMs to VCs because they weren’t responding. Few reasons I believe helped me this time. 1. Product v0 is live, they can get a feel of the idea. 2. Built traction. 3. Got paying customers. 4. Visible revenue path. Every of this information was included in the message.

@ruthybuilds Hey Ruthy, thought our founder @yosriady would be a great fit for this. Deep technical background in DeFi, now building an analytics platform for onchain apps. Lots to share on the GTM side of things

Starting an official podcast. [Name Reveal Soon]. Deep conversations with founders in crypto, AI, and tech about their GTM strategies and what actually worked. Tag founders / CMOs / protocols below who should be on it.

@mischiefmanaegd The best retention strategy is doing what you say you will do, every time

the best retention strategy is not making people regret their first interaction with you

@GianTheRios videos do well across so many channels honestly, great advice. we're also looking at creating more on our end

If there’s a single piece of advice I’d give start ups or companies on marketing: - hire an absolutely cracked video editor

@pav_eth 100%, and then let marketing handle the distribution. The product does the heavy lifting, marketing gets it in front of people.

the best marketing decision you can make is building a good product

HTTP's 402 code: unused for 27 years. MPP just fixed that. AI agents can now pay for APIs natively over HTTP. We broke it down → formo.so/blog/mpp-machi…

You can now see a Channels chart alongside Referrers and UTM. Referrers, UTMs, and other properties are grouped into marketing channels like Organic Social, Paid Search, Direct, Referral, and Email, so you can see traffic composition by channel without having to bucket domains yourself.

Workspaces with a payment method can now go above their plan's MAU limit without missing any data. This means growing projects no longer lose data during a spike, and teams don't need to keep upgrading mid-cycle to keep tracking users. Overages are billed as a one-time charge at the end of the cycle, and you can set a monthly spend cap so there are no surprises.

@defijelena Onboarding for your core user flows is so critical. You want your users to have the A-ha moment as soon as possible

Onboarding is the most underrated growth lever Teams spend months on the product and days on onboarding. But the first 10 minutes a user spends with your protocol decide everything. If they feel lost, they leave and rarely come back. Most DeFi onboarding assumes the user already knows what they're doing. That assumption is killing retention before the habit loop even has a chance to start. The best onboarding makes new users feel a quick win in the first session. Not a tutorial. Not a walkthrough video. A win.

Ask AI can now create entire dashboards for you from a prompt. Describe what you want to track and the AI will generate a complete dashboard with relevant charts, saving you the time of building each chart manually.

@emilylai Great share. We have not really been checking out Perplexity recently since most of the attention has been on Claude and ChatGPT. It might be worth revisiting it. Which one are you using most these days, Claude, ChatGPT, or Perplexity?

Testing Perplexity Computer and impressed. It has nine subagents simultaneously running deep research and analysis for me Cost $16 (1600 tokens) to produce a report on if there are any trade setups I should take - and if so, why, thesis invalidation, r:r, setup

@hthieblot formo

pitch me your company in 1 word.

Formo makes analytics and attribution simple for DeFi: formo.so

Flow charts now support multiple anchor steps, letting you visualize how users flow through several key events rather than just one. This gives you a more complete picture of the user journey across your DeFi app.

This post by @rep1cxyz should make you stop and think. "Raising right now is probably the hardest it has ever been" VCs at EthCC are done writing checks on vibes alone. They want to see that you know your users. Where they drop off. Why they don't convert. What actually brought them in. If you can't answer that clearly, that's your real problem, not the market. "Know why users leave. Know why they don't convert. Fix that first." @rep1cxyz You can't improve what you can't measure. Measure what matters with @Formo.

"You have to have data that backs your claims. Data you can open source, use in your communications, share with investors.” — @Artem_Oak, CEO of @OAK_Res, said this at @EthCC Cannes on why marketing alone isn't enough anymore for protocols and chains. Here is Artem’s speech key takeaways: Why marketing is not enough anymore: • Market maturity killed easy hype In earlier cycles, you could hype a token and it would go up. Now, users see through recycled tactics. • Attention spans got shorter and harsher People jump ship in 1–2 months. Marketing can attract them, but can’t retain them. • Most tactics produce fake demand KOLs, incentives, airdrops → they bring mercenary users, not real adoption. • Token performance exposed the truth Even heavily marketed 2025 tokens dropped 80–95%, proving hype no longer sustains value. • Users care about value, not narrative If the product isn’t useful, marketing just accelerates churn instead of growth. What you can do to grow onchain: • Have data that backs your claims and open source it to use in communications and share with investors to prove real progress • People care about people, not companies so founder-led communication creates stronger trust and impact than brand accounts • Build something people want to use not just to farm incentives but to drive real adoption beyond short term hype cycles "Have data dashboards that can actually show the progress you are making with numbers." — @Artem_Oak, CEO of @OAK_Res, @EthCC Cannes You can't improve what you can't measure. Measure what matters with @Formo. Visit us at: formo.so