Impel

Everyone knows the gold standard lead response. A personalized video from the assigned rep. The exact vehicle. The shopper's name. Delivered instantly. Nobody's delivering it consistently. When the floor gets busy, it's the first “best practice” to go. Stretched teams cut corners. Process drifts. And high-intent shoppers move on to whoever shows up best. VinVision AI puts the gold standard on autopilot. Every lead. Every VIN. Zero process drift. Zero off days. Win the First Impression 🔗 impel.pulse.ly/toeshx8wjb #AutomotiveAI #LeadConversion #DriveTheFuture

Every August, we put down the laptops and pick up the clubs. It’s one of the best things we do all year. Impel's Annual Charity Golf Tournament is back on August 12th at Drumlins Country Club in Syracuse, NY. All proceeds go to the Good Life Youth Foundation — an organization using arts and mentorship to open doors for at-risk youth across New York. Their work is the kind that compounds over time and truly gives back to the community. We're proud to be part of it. Come donate. Bring your team and play. Or just come for dinner and good company. → Register or sponsor today. | Email golf@impel.ai by July 17. #ImpelAI #GoodLifeYouthFoundation #CharityGolf

A customer is excited. Your AI leans in. A customer is hesitant. Your AI gives space. A customer goes quiet. Your AI changes the approach. Most AI has one speed. Impel's Sales AI reads the room: warmth, urgency, hesitation, frustration, indecisiveness. It adjusts in real time. Every lead gets what they need, not what a script dictates. Built with IQ. Wired with EQ. Configured to your dealership's playbook. 🔗 See How Impel AI Reads the Room impel.pulse.ly/yosreqjmoo

A dealer built an AI agent to shop his own store. His sales team spent four hours negotiating with a machine. Neither one knew. That's not a thought experiment. That's May 2026. Michael Quigley on why the next competitive question in automotive isn't "do we have AI" — it's "is our agent smarter than theirs?" impel.pulse.ly/j6nrp3yxgi #ImpelAI #AutomotiveAI #AutomotiveRetail

Wishing Impel’s customers, partners, and the automotive retail community a safe and happy Independence Day! 🇺🇸 #IndependenceDay #AutomotiveRetail #DriveTheFuture

"We were casting a small net into a big ocean, hoping to catch something. Now, we're being more intentional and targeted with our message." That's Austin Betty, Parts Manager at Murfreesboro Nissan, on what changed after they brought in Impel Service AI. Two months. $110K in new service revenue. Zero new headcount. Your DMS has the same untapped potential. The question is whether you're going after it. Check Out the Case Study 👉 impel.pulse.ly/enxnf0ame7

The CARS Rule got blocked. The FTC's priorities didn't change. Chair Andrew Ferguson has said it publicly. Section 5 enforcement is the new playbook — and online advertising is the easiest target. That was the message from the CBT News Auto Leadership Summit on Fair Pricing and Compliance in Washington, DC. Eight sessions. Industry leaders, legal experts, policymakers, U.S. Senator Bernie Moreno. One conclusion: the dealerships getting ahead aren't waiting for FAQs. Here's what FTC compliance for dealerships actually looks like in 2026 — and what the smartest dealers are already doing about it. Read the full breakdown → impel.pulse.ly/6gqmib6ksl #AutomotiveRetail #AutomotiveAI #ImpelAI

97 dealers got FTC warning letters. A $78 million settlement landed in Maryland. And 72% of franchise dealer reviews in the past 18 months triggered FTC-related dialogue. FTC compliance for dealerships isn't a back-office problem anymore. It's a boardroom one. At the CBT News Auto Leadership Summit on Fair Pricing and Compliance, industry leaders, legal experts, and U.S. Senator Bernie Moreno spent the day mapping exactly where this is headed in 2026. We pulled the throughlines into one read for dealers who couldn't be in the room. → What the FTC's enforcement playbook actually looks like → Why third-party listings are the biggest exposure point → How AI changes the compliance equation → What the dealerships getting ahead are doing differently Read the full breakdown → impel.pulse.ly/keolonhn3m #AutomotiveRetail #AutomotiveAI #ImpelAI

Big news for Ford Dealers and Lincoln Retailers. All four of Impel’s AI solutions are 100% co-op eligible. Humanlike conversations that qualify leads, answer trade-in and financing questions, reach out to service customers, book appointments, and catch every missed call — across SMS, email, web chat, and voice. The whole lineup. Reimbursed. impel.pulse.ly/pc22cixj3c #AutoIndustry #AI #FordDirect #Impel

24:1 ROI in the first 90 days. 48% higher gross profit per RO than the industry baseline. 16% lift in average repair order value — an additional $101 per RO. That's what Ford Dealers and Lincoln Retailers are seeing with Voice AI, now available through the expanded FordDirect-Impel partnership — and 100% co-opable, so your investment goes further. Inbound service callers are among a dealership's highest-value customers: more engaged, more urgent, and presenting larger servicing opportunities. Voice AI makes sure none of them go unanswered. Your advisors get real-time alerts, prioritized worklists, and full context so they can follow up fast on anything that needs a human touch. Less chasing. More closing. See the Numbers → impel.pulse.ly/vuovptoqaa #ImpelAI #AutomotiveAI #FordDirect

24:1 ROI in the first 90 days. 48% higher gross profit per RO than the industry baseline. 16% lift in average repair order value — an additional $101 per RO. That's what Ford Dealers and Lincoln Retailers are seeing with Voice AI, now available through the expanded FordDirect-Impel partnership — and 100% co-opable, so your investment goes further. Inbound service callers are among a dealership's highest-value customers: more engaged, more urgent, and presenting larger servicing opportunities. Voice AI makes sure none of them go unanswered. Your advisors get real-time alerts, prioritized worklists, and full context so they can follow up fast on anything that needs a human touch. Less chasing. More closing. Turn Your Data Into Deals → impel.pulse.ly/9leifh2mpk #ImpelAI #AutomotiveAI #FordDirect

Compliance isn't a back-office problem anymore. It's a boardroom one. That was the throughline at the CBT News Auto Leadership Summit on Fair Pricing and Compliance in Washington, DC yesterday — a conversation Impel Co-Founder & CEO Devin Daly helped close out alongside Jim Fitzpatrick, Founder and CEO of CBT News. A few takeaways from the room: → FTC enforcement isn't a future risk. It's a current operating condition. → AI is already reshaping how dealers communicate price — and the compliance conversation is faster and more fluid than most manual playbooks and staff training. → The dealerships getting ahead aren't waiting for clarity. They're building the operational flexibility and infrastructure that enables real-time reaction to market and policy changes. We're grateful to CBT News for convening the conversation, and to every dealer, legal expert, and policymaker, who showed up to push it forward. #AutomotiveRetail #AutomotiveAI #ImpelAI

Your service team is stretched thin. Your DMS is full of untapped revenue. Sound familiar? Murfreesboro Nissan was in the same spot. Then they deployed Impel Service AI and in just two months: → $110K in incremental RO revenue → 6,000 customers re-engaged → 1,000+ labor hours freed up No new hires. No extra burden on the team. Just smarter outreach, precisely timed. As their Parts Manager Austin Betty put it: "Partnering with Impel was the right decision, 100%. This is a no-brainer." Read the Full Case Study: impel.pulse.ly/yrz12dqial #AutomotiveAI #FixedOps #ServiceDrive

The dealers winning the next decade have figured something out: stop buying tools, start building a system. When every department shares one source of truth — sales, service, marketing, all in sync — you stop automating silos and start delivering the experience that keeps customers coming back for years. Britt DeJohn, Sr. VP of Operations at Impel, gets into it live on Car Dealership Guy's Daily Dealer Live: what an operating system unlocks that a stack of point solutions never will. 📺 TODAY, 1 PM ET Streaming on: LinkedIn: linkedin.pulse.ly/otn2ye0i6c X: x.pulse.ly/rnrcsip7bc YouTube: youtube.pulse.ly/vbh3alnvbp Instagram: instagram.pulse.ly/wc3dpwoscs #ImpelAI #AutomotiveAI #AutomotiveRetail

There's a goldmine sitting in every dealership's database. Customers due for service, ready to buy their next car, waiting to be re-engaged. Most of that revenue is already there. It just needs someone — or something — to go get it. Impel’s Senior VP of Operations, Britt DeJohn, breaks down how the smartest dealers are capturing it, live on Car Dealership Guy's Daily Dealer Live. The back door to retention and the next sale, and how to win it. 📺 Monday, 1 PM ET Streaming on: LinkedIn: linkedin.pulse.ly/qhwveccerv X: x.pulse.ly/i9afxaklqe YouTube: youtube.pulse.ly/ynejwjk0ys Instagram: instagram.pulse.ly/yaozccymzy #ImpelAI #AutomotiveAI #AutomotiveRetail

Devin Daly is taking the stage at the CBT News Auto Leadership Summit on June 16th, and pricing transparency is on the agenda. Ahead of the event, Impel's Co-Founder and CEO sat down with Jim Fitzpatrick on Inside Automotive for a preview. Here's the shift he unpacks: information asymmetry is fading fast. Gen AI put every price in the customer's pocket. So the dealers who win won't be the ones fighting transparency. They'll be the ones embracing it. As Devin puts it: "When a regulator says 'show me,' that's a feature, not a risk." Watch the Full Interview: cbtnews.pulse.ly/hinhiror92 Register for the CBT News Automotive Leadership Summit: cbtnews.pulse.ly/uep0rniacc #ImpelAI #AutomotiveAI #AutomotiveRetail

The FTC isn't slowing down. Pricing transparency, advertising practices, consumer protection — the rules are tightening, and the dealers treating compliance as a paperwork problem are the most exposed. That's why we're proud to be the Platinum Sponsor of the CBT News Auto Leadership Summit: Fair Pricing and Compliance happening on June 16, 2026 in Washington, DC. Impel Co-Founder & CEO Devin Daly joins a panel on AI, digital retailing, and pricing transparency before closing out the day with Jim Fitzpatrick of CBT News and John Fitzpatrick of Force Marketing. One day. Industry leaders, legal experts, and policymakers including U.S. Senator Bernie Moreno. The conversations the showroom floor can't afford to miss. Register Here: cbtnews.pulse.ly/jhalgqutq4 #AutomotiveRetail #AutomotiveAI #ImpelAI

Nearly half of RV leads arrive after you close. But the real problem isn't just after hours — it's any moment your team can't respond instantly. A shopper spends months researching floorplans, finally finds the right one, and submits an inquiry. That's peak intent. Whether it's 9:45pm or 2pm on a busy Saturday, they're not waiting. They're moving to whoever responds first. Impel Sales AI responds the moment a lead arrives — 24/7, weekdays and weekends — with a humanlike conversation tailored to the specific RV they asked about. It qualifies, follows up, and books walk-through appointments so your team can focus on closing, not chasing. See What Sales AI Can Do → impel.pulse.ly/9awvlptfpj #RVDealers #SalesAI #RVIndustry

97 dealer groups received FTC warning letters in March 2026. A lot of the industry thought the scrutiny ended in January 2025. It didn't. Impel Co-Founder and CEO Devin Daly sat down with Jim Fitzpatrick on CBT News’ Inside Automotive to break down what's really happening with pricing transparency, where compliance risk now lives, and why the first pricing conversation isn't happening on your lot anymore. His take: the pressure isn't off, and it isn't just a dealership problem. Watch the full conversation: impel.pulse.ly/v7unjfrq9e #ImpelAI #AutomotiveAI #AutomotiveRetail

Most marine dealers know their inventory looks better in person than it does online. Flat photos. Bad lighting. Angles that don't do the unit justice. It's not that the boat isn't impressive — it's that the VDP doesn't bring it to life online. Impel's 360° WalkArounds give every unit the kind of online presence that matches what buyers see when they walk through your door. Professional-quality images and close-ups that build confidence before a buyer ever contacts you. Your inventory is irresistible. Now your VDPs can prove it. See It In Action: impel.pulse.ly/g3ivqjghji #MarineDealer #MarineRetail #BoatSales