Impel

Nearly half of power sports leads arrive after you close. By morning, that window is gone. A shopper spends an hour on your site at 9:45pm, finds the unit, submits an inquiry. That’s peak intent. They’re not waiting until tomorrow. They’re moving to whoever responds first. Impel Sales AI responds the moment a lead arrives, 24/7, with a humanlike conversation tailored to the specific unit they inquired about. It qualifies, nurtures, and books while your team sleeps — so you stop losing deals to the clock. See what Sales AI can do. See it in action → impel.pulse.ly/8kgncqyuty #PowerSports #SalesAI #SpeedToLead

No mandate. No required training email. Nine out of ten industry professionals discovered the Automotive AI Certification on their own and chose to enroll because they wanted to. That's not adoption. That's demand. See what they're learning. impel.pulse.ly/rygoh5appi #AutomotiveAI #AIcertification #AutoRetail

Last week, a powerhouse crew from Team Impel spent the day at the TeamWomen 15th Annual Women's Leadership Conference in Minneapolis, and came back fired up. 🔥 Shoutout to Linnea Vogelzang-Brown, Kelsey Willey, Molly Barkus, Sami Hodsdon, Nicole Sherrard, Rhiannon Nelson, Taylor Powers, Taylor Varley, and Christy Johnson for representing Impel alongside more than 650 Twin Cities women, all committed to lifting each other higher. The lineup of speakers — from Marilyn Carlson Nelson to Allison Gettings and Jori Miller Sherer — delivered exactly the kind of insight you can put to work on Monday morning: leadership that starts with believing tomorrow can be better. Ambition that's built on resilience and purpose. Scaling legacy businesses while keeping values intact. Grateful for days like this, and for the teammates who show up, lean in, and bring the energy back to the rest of us.

This is what Impel delivers to every TrueCar shopper the moment they reach out — the right vehicle, the right offer, zero delay. Impel AI ensures tailored engagement like this across every dealership lead source and sub-source. If your AI doesn't do that, let's talk. impel.pulse.ly/xe167fyjxi

Clicks don’t close deals. Conversations do. Your ads drive traffic. Your emails drive clicks. But when a shopper lands and nobody’s there to answer the question, that momentum dies. Impel’s Conversation Connect links every digital touchpoint — ads, emails, social posts, VDPs, and more — directly to Chat AI so every click becomes a live conversation. The moment a shopper is ready to engage is the moment that matters most. Chat AI makes sure you’re always there for it. Request a demo → impel.pulse.ly/7e3ofupjzb #PowerSports #ChatAI #ConversationalAI

Your dealership made the right call investing in AI. The question is what happened next. Did the person who championed the purchase also lead the rollout? Or did the reins get handed to someone who wasn't in the room when the decision was made? That handoff is where AI adoption stalls. Not because the technology falls short, but because nobody in the store owns it. Impel's Mike DeCecco sees this pattern play out constantly. And the fix isn't better software. It's a better org chart. Read the full piece on why the dealership AI manager is the most important role for long-term success. impel.pulse.ly/soudyln968 #ImpelAI #AutomotiveAI #DealershipOperations

A shopper submits a lead. What happens next? For many dealerships: a templated email and hope for the best. Enter VinVision AI. A personalized AI-generated video greeting and vehicle overview from the assigned rep, plus a custom-built VIN landing page featuring 360° WalkArounds, the Carfax report, window sticker, and Feature Highlights. The gold standard, VIP first impression your leads deserve. See VinVision AI in Action: 🔗 impel.pulse.ly/ormkddojcf #AutomotiveAI #VinVisionAI #DriveTheFuture

Three Stevie Awards. One reason: we never stop building for our customers. At Impel, agentic Automotive AI isn't a destination. It's the direction every product is moving. A coordinated system of specialized AI agents running across every profit center, channel, and customer interaction, continuously, at scale. Trusted by 8,000+ retailers and OEMs across 51 countries. Driving 42 billion shopper interactions and over $12 billion in influenced revenue. That's not a proof of concept. That's a track record. The 2026 American Business Awards called us AI Company of the Year. We're honored, and we’re just getting started. impel.pulse.ly/g8h6ff8jgo #AutomotiveAI #AgenticAI #StevieAwards

That's a wrap for the Impel team at #DMSC. Matt Muilenburg took the stage yesterday and delivered a reality check: "The Dealership Is Not a Building Anymore." The traditional funnel is collapsing. The dealerships winning right now are the ones treating fixed ops as a growth engine, not an afterthought. The numbers tell the story. Dealers on the Impel platform are seeing 252% more touchpoints per lead. 33% of abandoned service customers coming back. A 24% increase in vehicle repurchase rates. Not projections. Results. The biggest takeaway? AI isn't replacing the dealership. It's removing the walls — every interaction, every channel, every department connected and working as one system. Thanks to the DMSC team for the platform and for putting on a great event. #AutomotiveAI #ImpelAI

Many dealerships bought AI last year. The ones winning with it? They all did one thing differently: they built a role around it. Not IT. Not the reluctant manager who got voluntold. A dedicated AI champion who sits in Monday meetings, hears what the store needs, and configures the platform to deliver it. The parallel is 2001 all over again. Back then, the stores that created the Internet Manager role won the internet lead game. Today, the dealership AI manager isn't a nice-to-have. It's the role that determines whether your AI investment pays off. We dug into this with our own Mike DeCecco. The full story is on the blog. pulse.pulse.ly/cyfunzxxty #ImpelAI #AutomotiveAI #DealershipOperations

Ask any Sales Manager what kills their team’s morale and they’ll give you the same answer: Garbage leads. Chasing ghosts who never pick up the phone or tire kickers who aren't ready to buy for six months drains your best people. It turns closers into cold-callers. Sales AI replaces the treadmill with a high-quality transaction pipeline. It doesn’t just "qualify" a lead; it orchestrates the transaction. By the time the showroom appointment hits your CRM, Sales AI has already verified intent, initiated the trade-in process, relayed unique dealer offers, and addressed deep inventory questions. Your team isn’t just getting a contact—they’re getting a transaction-ready buyer who is halfway to the finish line. Your people get to do what they love: closing deals with customers who are ready to sign. Better leads. Happier teams. Higher gross. Give your team the leads they deserve: impel.pulse.ly/ysoc20lwvp #SalesManagement #DealershipCulture #Impel

We're in Scottsdale for DMSC and the conversations are already firing. One theme keeps surfacing in every conversation already: the point solution era is ending. Dealers want one platform unifying sales, service, marketing, merchandising, chat, and phone into a single customer experience. That's not a new idea for us. It's the one Impel’s AI Operating System was built on. Don't miss Matt Muilenburg's keynote on Day 3 in the Ballroom at 9:15 AM to see how AI is collapsing the buying funnel and turning fixed ops into the dealership's growth engine. digitalmarketingstrategies.pulse.ly/uyhskfz3jh #DMSC #AutomotiveAI #Impel

DMSC starts on Sunday. And we're bringing the heat to Scottsdale. Don't miss Impel Chief Product Officer Matt Muilenburg's session on Day 3 at 9:15 AM in the Ballroom: "The Dealership Is Not a Building Anymore." Matt will break down how AI is collapsing the sales funnel, rewriting the org chart, and finally realizing fixed ops’ promise as the dealership's most powerful growth and profit engine. The Impel team will be there. Stop by and let’s talk shop! We like the hard questions. See you there. digitalmarketingstrategies.pulse.ly/xity1vf93u #DMSC #AutomotiveAI #Impel

Impel is proud to announce we’ve won three Stevie® Awards at the 2026 American Business Awards — Gold for AI Company of the Year and Silver for both AI Innovator of the Year and Best AI-Powered Product or Service. More than 3,600 organizations competed this year. To walk away with three honors across AI's most competitive categories is a reflection of what our team has built and the results our customers are achieving. We're not slowing down. impel.pulse.ly/yawsaruzpc #AutomotiveAI #StevieAwards #AIInnovation

After-hours leads used to go dark at Etheridge Ford. Now 41% of their engaged leads come in after hours, and every single one gets an instant response. 27% of those after-hours conversations now consistently turn into showroom appointments. That's what happens when AI built for automotive takes the wheel. Get the case study: impel.pulse.ly/15gogyhafy #AutomotiveAI #DriveTheFuture

97% of shoppers start online. Most dealer VDPs aren’t ready for them. One static photo. A stock description. No interactive content. Meanwhile the competition is running 360° spins, AI-enhanced studio imagery, and embedded feature showcases across their entire inventory, automatically. Impel’s Merchandising AI closes that gap without adding work to your team’s plate. Your floor looks great. Your VDP should too. Book a Demo → impel.pulse.ly/1vzu9ddxpg #PowerSports #DigitalRetail #MerchandisingAI

"We sell over 200,000 cars a year. We're looking at shortening days to sale by about a half day to almost a day. That's real money." Brian McMaster, Director of Variable Operations at Hendrick Automotive Group, on what the most successful dealer groups are actually measuring now. Not just leads. Not just gross. Customer velocity. From the 2026 Automotive Policy Outlook in NYC, hosted by Impel, Force Marketing, and RockED. Watch the event recap. impel.pulse.ly/vyt1jgagui #AutomotiveRetail #AutomotiveAI #ImpelAI

Most “AI” in automotive is just a glorified rules engine. If X happens, send Y. But real sales conversations are messy and non-linear. Impel Sales AI is built differently. It doesn’t just send a message. It decides which conversation is right based on the lead source, the buyer’s history, and their current intent. It’s the difference between a bot that follows a script and an agent that follows a strategy. From first response to final handoff, Sales AI brings auto-specific intelligence to every step of the lead lifecycle. The future of the showroom isn’t just more tools. It’s greater intelligence. Experience the next generation of Automotive AI at Impel: impel.pulse.ly/03sezi9fur #SalesAI #AgenticAI #FutureOfAuto

When the showroom is humming and the phones are ringing, the trade-in conversation is often the first thing to slip. Inventory acquisition shouldn't depend on your team’s caffeine levels or the time of day. Impel AI never forgets a follow-up. It engages auto dealership leads and service customers with humanlike nuance—even at 2:00 AM—to ensure your showroom and service bays stay busy–and your inventory stays full. Experience the power of an always-on growth engine. See how it works: impel.pulse.ly/kytepr7hrv #DigitalTransformation #Automotive #LeadGen

The industry keeps asking: "How do we automate more?" Innovative dealerships are answering a different question: "How do we encode our strategy into the AI?" They're defining exactly when the AI should push and when it should stop. Drawing hard lines around pricing. Matching urgency to intent instead of blasting every lead the same way. Sequencing multi-agent workflows. Building explicit handoff rules so the AI knows its lane. The dealers getting the best results are the ones who had a clear playbook before the AI showed up and are now programming every touchpoint to execute it. The AI is the execution layer. The dealer is still the strategist. Check out our research: impel.pulse.ly/cntdhv23cf