Gianluca Campo 🇺🇦

Twitter Analytics is almost dead, I'm going to try 🦋 from now on. See you there bsky.app/profile/gianca…

🎓 Exciting news! I'm in the first cohort of *The Attribution Masterclass* led by Timo Dechau and Barbara Galiza! My latest blog shares notes from the first meetup: buff.ly/4fdecjr I recommend signing up for the masterclass: buff.ly/4fxvjfD

😓 I hate the gcd parameter of Google Analytics 4, hard to read and intepret. 🗝 Playing with the table provided by Markus Baersch in a guest post on Simo Ahava's blog, I've found a pattern to understand the parameter with no need for references. giancampo.com/2024/02/unders… #ga4

Campaign tracking is getting new importance. I wrote a Python script taking a list of source, medium and campaign parameters and assigning them to GA4 default channel groups. giancampo.com/2024/01/valida… #analytics #ga4 #googleAnalytics

Simple test showing GA4 custom events named as automatic events will actually duplicate events in GA4. buff.ly/46Yl3tb #googleAnalytics #digitalAnalytics

@FootballRemind @NorwichCityFC Thanks @NorwichCityFC this is tremendously touching

Exceptional video from @NorwichCityFC 👏👏 #WorldMentalHealthDay #WMHD

@eddiecmay Ahah, it was like a lesson on "How to manage missing values" and a bit of topic clustering as well XD

Great live example of data quality issues at #MeasureCampLDN

"Think of the role measurement plays in marketing as sailing with a compass. [...] Although the compass’s dial may flicker from time to time, analysts can trust and depend on its guidance." [Kevin Hartman] #analytics #digitalAnalytics

@thyng Any chance to see you on Mastodon? :)

This gets better with time...

Here's how to convert a GTM JSON file to an Excel file overcoming cell characters limits using KNIME Analytics Platform. In brief, this is un update of a simple KNIME application I made some time ago. buff.ly/47knarB #analytics #knime #googletagmanager

@SimoAhava @kristaseiden @PeterSutarik @MartijnSch @MeasureCamp @RickDronkers @vreeman Ehm.. please don't plan too many MesureCamps next year so I can invite you to @MeasurecampIT :D @kristaseiden of course the invitation would also be extended to you, in case you're interested :D

@kristaseiden @PeterSutarik @MartijnSch @MeasureCamp @RickDronkers @vreeman I'd love to but after London and Stockholm in the fall, I think I'm out-travelled and out-MeasureCamp'd for the year..

So it looks like @MartijnSch and I will be in Europe during @MeasureCamp Berlin and Prague (same day). Which one should we try to go to??

Google Signals support added to server-side #GoogleTagManager.

really believed that an update to Looker Studio GA4 connector is on the way, and will be released by the end of the month. Today it indeed rolled out. 100+ new dimensions and metrics were added - and yes, including the Bounce rate! Go check it out.

I hope this email and URL redaction option in #GA4 rolls out everywhere soon. I'm only seeing it on the Google Merchandise store, not in any of my other properties.

Dear Google Analytics 4. My latest article is a ranty rant rant about the current state of things, a nostalgic look at the past, and a hopeful look into the future. simoahava.com/analytics/dear… #googleanalytics #measure

This very morning I was talking about next deadlines for GA4 to an e-commerce community guessing the deadline was expected at the end of 2023 or the beginning of 2024. Perfect timing :D

@AnalyticsNinja I'd say nobody, right? It's Twitter's algos going nuts :(

Who cares?

My gosh, why do Twitter algos recommended me this bulls*it? Mastodon FTW!

You can now change the counting method for conversions in GA4. There is a new once per session option (similar to how Universal Analytics worked). support.google.com/analytics/answ…

Please @googleanalytics be careful using AI automatic translations for your documentation. Sometimes it's better to let us switch to English in case you are not sure about the end result. I find a bit disappointing the API names are wrong in the case below! #GoogleAnalytics #ga4