
The Texas Tech softball program is experiencing unprecedented success in 2025, and it's a product of an unprecedented investment in their one-of-a-kind star. 🌠 As the era of Name, Image and Likeness (NIL) of college athletics evolves, the Red Raiders softball team has made the deepest run in program history with pitcher NiJaree Canady leading the way. Canady's NIL contract, worth north of $1 million, and Texas Tech's immediate success have set a new standard of compensation for the top athletes in women's college sports. 💲👍 hubs.ly/Q03qJJXh0




