Gorilla in the room

It is indeed safe to mix #AR with alcohol and bring that hotel experience to a staycation near you. Hope everyone's enjoying the Summer, come rain or shine 😄

Unpacking these delightful morsels in #AR is almost as addictive as the real thing... and calorie free! Our #agile approach to #packaging #research measures the impact of changes to shape, size, brand assets, sustainable materials and consumer experiences in real world context.

Just announced: Silver for #Research #Innovation at @IAB Europe Research Awards with Verizon Media to measure the impact of Virtual Reality. Analysing human #behaviour in #AR #VR experiences is our day job so it's great to be recognised for hard work :) hubs.ly/H0P21_R0

What has penis size got to do with consumer #research? Well, this salacious story unpacks the psychology of cultural myths and why it's important to eliminate the reliance on false beliefs in consumer research in order to get better insight. hubs.la/H0NWzs90

New study finds that half of consumers think #AR is more important to them than before the #pandemic with investment predicted to grow to $72.8 billion in the next 3 years. Brands which offer AR experiences for products see 94% higher conversion rates. hubs.la/H0Nrv2Z0

James Randi, a magician in the 1970s, took on the world of psychics to show how people are fooled when they don't have #objectivity so why are so many business decisions based on self-report data alone? hubs.la/H0MXd0H0 Discover the solution hubs.la/H0MXd1C0

The start of a new day in our #VR #supermarket before the car park fills up with customers. Virtual shop staff did a good job overnight and we're ready for your #shelftests and #pointofsale studies. Discover more hubs.la/H0Mwc210

Have you ever wondered about #hypnosis and the power of suggestion? The latest video in our Say-Do gap series explores why suggestion and framing can lead to astonishing effects which defy physical experiences. hubs.la/H0LXdQM0 Discover more hubs.la/H0LXdQN0

#UX #UI testing of new #products has never been easier. Realistic #AR products work the same as physical prototypes (including touchscreen controls) with #consumer #insight quickly screening the perfect design to succeed in market. Discover more hubs.la/H0Ly-1j0

Ever wondered about the science behind water divining and Ouija boards? Well it's actually nothing to do with finding water or talking to the departed and everything to do with our #conscious, or rather #unconscious, experience of the world. hubs.la/H0KY9Hf0

Global analysis of #start-ups impacting #FMCG sector identified Gorilla in the room as a leading #AR and #VR innovation. The global heat map of 309 companies highlights our behavioural data to predict the consumer products which will sell. hubs.la/H0KykFZ0

The key to more successful #product #research? The lovely Ashley Campbell at @DynataGlobal explains how #AR and #physiometric #data unlocks product development #insight at #quant scale to accurately predict consumer preferences. hubs.la/H0JZ_QL0

If you're still sitting on the fence about using #AR or #VR in #research then Ipsos MORI have summarised why and how our technology is used with their clients to reduce the Say-Do gap and deliver ROI :) hubs.la/H0JKckH0

Neil Mortensen @ITV & Dr. Alastair Goode @gorillaitr share how they took a #Gogglebox approach to assessing the power of ITV's programming. A 360-video ethnographic study let them see genuine reactions (and interactions) and close the empathy gap with their audiences. #MRSlive

How do you close the #empathy gap with #TV viewers? Our groundbreaking study with ITV used #VR #ethnography to understand how ITV programmes are integrated into everyday life. The findings are being presented at this week's MRS Impact 2021. Discover more hubs.la/H0J9TV-0

Watch our LinkedIn live session with Dynata. The interview explores the #psychology behind #AR as a new product development #research solution and our case study using #behavioural #data to predict and diagnose consumer choices. hubs.la/H0J16CS0

Join our LinkedIn live session with Dynata to discover how #mobile #AR technology transforms #NPD and #packtests. Our case study with #System1 behavioural data measures how people behave, why they make choices and which new product concepts they love :) hubs.la/H0HX0y80

What does the Queen's head on British money tell us about the Say-Do gap in #MarketResearch? #BehaviouralScience highlights the unhelpful tendency to use preconceptions to expect outcomes which aren't necessarily true. hubs.la/H0HhwC70 Discover more hubs.la/H0HhwC80

Did you know #AR #products are over 400% more realistic than 2D images of the same product? Seems like common sense but our #ConsumerResearch studies have quantified the value of using augmented reality on #packtests to make better decisions. Discover more hubs.la/H0H2R1c0

Context is king in #MarketResearch because #BehaviouralScience tells us 'what people say is not what they do'. Discover why your memory makes you a poor witness to your own behaviour (based on your music playlist) hubs.la/H0GB_r20 and learn more at hubs.la/H0GB_Rg0