EOD

Generally seeing the “attribution loss” from click to engaged view be about 10% across most clients within Meta. Developing new multipliers for each client still operating on 7DC, however a lot already shifted to IA attribution so those were not impacted. I wish Meta would let us build custom metrics with different attribution windows.

These AI claymation ads are crushing it on Meta right now 🤯 Images, videos, voiceover, music, captions: all made entirely with AI. Perfect for DTC brands and agencies who want ad creative that actually stands out in the Meta feed instead of blending in with every other UGC talking head and static image. If you're running the same creative formats as everyone else — UGC, statics, carousels — and wondering why engagement keeps dropping and CPMs keep climbing... Animated ads break the entire pattern: → They look like nothing else in the feed, so they stop the scroll → They work as paid ads on Meta AND organic content on TikTok, Reels, and Shorts → You can produce them in-house without hiring freelancers or booking a studio → One workflow covers claymation, Pixar, anime, Wes Anderson miniature, retro cartoon, synthwave, and hyperrealistic CGI The workflow uses Claude for all the creative assets, Nano Banana Pro for image generation, Kling 3.0 for animation, Gemini to rewrite the voiceover to match the footage, ElevenLabs for voice, Suno for music, and CapCut for the final edit. Eight steps, one finished ad. I'm giving away every single prompt I used to create this video for free. Want all the prompts? > Like this post > Comment "CLAY" And I'll send them over (must be following so I can DM)

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