If you could send one book to every person who wanted to become a copywriter, what would it be?
Not the obvious answer. The one you would send to yourself back at the start.
@pspfrench I read this at my start. But the intro of “Defeat Mega Agents” by Ryan Fletcher.
Explained how he got his big break into agora and became a copy chief after nearly getting fired.
infinite AI podcasts using my V3 framework.
it's crazy that you can literally do this in 30 mins.
i'm telling you guys 2026 is about to be fucking crazy.
easiest money-making opportunity ever.
most people will still find a way to fuck it up.
"This sounds like me exactly 💯"
...research always pays off.
dont let the bizop sloppywriters automate your creativity
this ad has been #1 in ad acc now for 2 months
time to beat it
turning imessage threads into songs is going crazy rn
here’s how to do it:
write the ad script
apply pressure
turn it into a song with suno
cut up the messages with a tool like:
postfully.app/tools/text-mes…
chop it up and edit it in post with capcut
make it look messy
the more native the better
line up the texts with the song
rinse and repeat
profit
you can do group chats, you can add photos, you can make it deep or keep it light
don’t sleep on this format rn
@hookrate_ Dude I literally saw one of these on TikTok yesterday and noticed how much it blew up
I bet we can take so many creative angles with this format for ads
double hooks crush
formats you can test:
- ugc hook to native podcast clip (filming laptop / tv etc)
- podcast clip to google image search (‘jamie can you pull that up?’)
- voiceover over b roll to cutting into the exact clip being referenced
- reaction face cam to playing the original clip that caused it, foreshadowing
- interview style question to cutting to real world example footage
- snapchat / tv / laptop hook that switches to ugc or podcast OR whatever you want
the good thing with AI is that you can bake the belief shift into a familiar format WITHIN a familiar format for your audience
🤯
the REAL good thing is that you can continue the ad script itself throughout each clip, every layer moves them forward
if they trust other women’s stories then the UGC is a woman just like them
if they also trust spokesperson then put that in the ad too.
take them through a mini hero’s journey ‘oh that’s the clip she was talking about, makes sense’
hookception