
Grant Stratemeyer
412 posts

Grant Stratemeyer
@gstrater
VP, BD Pixability
Boston, MA Katılım Şubat 2011
96 Takip Edilen151 Takipçiler
Grant Stratemeyer retweetledi

Pixability Updates Its Contextual Tools To Analyze YouTube With Generative AI | AdExchanger adexchanger.com/ai/pixability-…
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Hey guys. Today I’m super excited to start the next chapter of my life-long love affair with golf. I’ve joined Pro Shop Holdings as Editor-at-Large for the new Skratch. It’s a very fancy title…basically I’ll be doing a lot of what I’ve been doing as far as daily coverage of the professional game. I’ll also continue to make YouTube videos, including the series where I caddie for a tour pro for 9 holes while longform interviewing them. But this move also presents new opportunities and levels of access that will enhance my coverage significantly. I feel like I’m going back to my journalism roots a bit, only with way more tools in my toolkit. Pro Shop’s relationship with the PGA Tour will allow me to shoot content on-site, something I’ve never been allowed to do before. I’ll also have access to highlights and the content archive—so instead of just describing a shot in one of my videos, I’ll be able to show it to you guys. I really think with this new level of access we’ll be able to coooooooook. I want to cover golf in fresh and innovative ways, and I feel this is the perfect setup to do it. I’ll also be launching my own podcast and newsletter, likely in the new year.
I’m also pumped about the other aspects of Pro Shop that we’re developing. I’ve been wearing Sugarloaf Social Club for the past few weeks and am blown away by the quality and cut of the clothes. Just so, so good. Then there’s Pro Shop Studios, which put on the Creator Classic and is currently working on season 3 of Full Swing. We’re building something special and I can’t wait for you guys to come on the journey with us.
This is all very surreal to me—it’s truly a dream job, and the only reason I’m able to do this stuff is because of all of you. I’m fired up and ready to go.
Josh Carpenter@JoshACarpenter
. @Daniel_Rapaport has found a new home and is joining @chadmumm's Pro Shop Holdings. ⤵️ sportsbusinessjournal.com/Articles/2024/…
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@TheMikeOMalley @YouTube These were some of the best ESPN commercials. Thx for sharing
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Grant Stratemeyer retweetledi

Huge day for @pixability as we announce our partnership with an amazing company, @CultureGenesis, that shares our mission of giving advertisers more impactful ways to support diverse creators on #YouTube. #InclusiveMedia #DEI @YTAdvertisers pixability.com/news/culture-g…

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Grant Stratemeyer retweetledi

Video advertising company Pixability has partnered with Black-owned digital video network Culture Genesis to expand its diversity efforts. buff.ly/3T5573M
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Grant Stratemeyer retweetledi

Video advertising company @pixability launched an initiative aimed at connecting YouTube creators of diverse communities with brands and agencies. buff.ly/46KZZpH
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Grant Stratemeyer retweetledi

We have officially launched our ground-breaking Inclusive Media Initiative, a first-of-its-kind DE&I solution that drives advertiser investment in diverse communities on @YouTube and gives creators a voice about which communities they represent. Learn more in @adage! #DEI
Whalar@whalar
This just in! @pixability has launched a first-of-its-kind DEI solution to ensure investment in diverse communities and give creators a voice & choice about which communities they represent. Whalar is thrilled to be a partner! Read more: tinyurl.com/yhprpvns
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Grant Stratemeyer retweetledi

Don’t miss @pixability's sessions at @advertisingweek next week! Will we see you there? #AWNewYork23 #YouTubeAdvertisers


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Grant Stratemeyer retweetledi
Grant Stratemeyer retweetledi

Pixability's @cadielisejones wrote a piece for @TheDrum about how it’s finally time to accept that #YouTube is part of the #CTV ecosystem, including a quote from @RepriseMediaUK CEO Chloe Hawking!
KINESSO UK&I@KinessoUK
Is it time we finally accept #YouTube as part of the #CTV ecosystem? @RepriseMediaUK Chloe Hawking says “We must use a modern definition of ‘TV’ as ‘TV content’ is now consumed in myriad ways.” thedrum.com/opinion/2023/0…
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Grant Stratemeyer retweetledi

📢 New from @nielsen: YouTube is surging on streaming, increasing its share of TV usage for the third month in a row — and that’s not including YouTube TV!
Read more 👇
nielsen.com/insights/2023/…
GIF
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WEBINAR ALERT: Be sure to register for Pixability's upcoming Adweek webinar ‘How KIND is Finding Big #CTV Audiences on #YouTube’ featuring Pixability’s @MattDuff and KIND's Anthony DeRojas! lnkd.in/e3DmTCVg
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Come join us! Let me know if you are attending. lnkd.in/eb3QXYtG
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Grant Stratemeyer retweetledi

Check out our new advanced Reach & Frequency offering to minimize audience overlap, reduce wasted impressions, and drive incremental reach across #YouTube and #CTV.
pixvid.co/3OnOZbP

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Great piece highlighting our partnership with KIND. lnkd.in/eqsxeNZc
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If YouTube is not part of your #ctv strategy then you are missing out. Another nice piece from Katie Schaedel. lnkd.in/e-U9N9e2
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Grant Stratemeyer retweetledi

Pixability’s Cadi Jones & Matt Duffy spoke to @videoweek about the role of #BrandSafety on #YouTube, the perception of short-form content for advertisers, and the impact of user behavior on brand spending.
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