Jonathan Harrop

Just posting again to say this place was better without Elon, and most of you would be better off elsewhere. I'm enjoying threads. Join me, won't you?

Purging the Twitter timeline. Takes a while now the API is a steaming pile of garbage. A few things will stay. The account will remain. I don't want someone stealing my name. Find me on Threads. Or LinkedIn. Or Facebook. Basically anywhere else. @jonathansposts" target="_blank" rel="nofollow noopener">threads.net/@jonathansposts

@aripap @adamheimlich Even we were smart enough to exclude COPPA environments and kid apps categories (well, try to, not every app is categorised/flagged correctly) from our contextual targeting at AdColony… like, jeez.

@adamheimlich What’s the context? Kids content! This is horseshit.

When is an audience segment a contextual segment? When YouTube runs your audience targeted ad on videos for children. Good one, Dan.

Get a sneak peek at the amazing topics three of @DigitalTurbine's super-knowledgable speakers will cover during @PGConnects #PGCLondon next week!! #PGCLondon #MobileMonetization #UserAcquisition sprou.tt/1f9Lu3aqRGd

@harropj: "Think creative execution. Experimentation in message, not just in the color of a button. And intelligent distribution, at the best frequency for the greatest impact without slipping into the danger zone of repetitiveness." | Read more --> martechseries.com/mts-insights/g…

Multiple @DigitalTurbine #wins at #SMARTIES2022 #Indonesia @MMA_APAC event! Unique campaigns delivering experiences, engagement, and results for our partners. Check out the award-winning campaigns here! #Awards #MobileMarketing sprou.tt/1TFFsnYUaUc

If you have an app, you can't possibly want LESS data about how your UA is going! Our @DigitalTurbine friends (just check out our BRAG reports!) at @Apptopia just rolled out something very, very cool. #data #mobileapps sprou.tt/1Q3Z0fgGAyi

Delighted to see @DigitalTurbine's Mark Slade take the stage at @TheDrum Summit to discuss how advertisers can best spend those dollars in today's market and why GAMING is the place to do it! thedrum.com/media-summit/2… #TheDrum #TheDrumMediaSummit #MobileMarketing

How much attention do in-game ads actually get? A lot! @DigitalTurbine worked with attention measurement agency @LumenResearch to examine in-game mobile ads performance and attention. Check out the results! sprou.tt/18By7SiRAiM

Great to see this on @AdAge: The @theESA validating #MobileGaming for reaching women (long time @DigitalTurbine talking point!) Mobile gaming is an even easier channel than #gaming writ large. #Research sprou.tt/12zTkG3anLp

The #NewDT on @AdAge: "The series of acquisitions were made to develop @DigitalTurbine's mobile ad solutions into an end-to-end experience for a range of clients" sprou.tt/1VIEloEjR3r

.@MarTechSeries covers the brand #NewDT for @DigitalTurbine. The culmination of the coming together of 3 companies. And unlike CERTAIN OTHER M&A news from last week, it's all been a hugely positive process! (But it's still a process...) sprou.tt/1x9Ci6vdTsU

Digital Turbine's Britany Scott shares 3 ways for brand advertisers to navigate #SKAdNetwork and reclaim #attribution in @streetfightmag. bit.ly/3mbSJgW

Huge congrats to our friends & partners at @SyboGames & @Miniclip! Amazing companies with amazing people behind them that the @DigitalTurbine team (@AdColony & @Fyber) has been working with for years! #Acquisitons #MobileGames sprou.tt/1kH0PaO4yXp

Dive into what mobile app developers must take into account as they make decisions about how to manage their data, users/customers, and overall monetization in @BusinessofApps. bit.ly/3rvcB1O

.@AdColony CRO Jude O'Connor in @martechismktg with some VERY important insights about reframing and rethinking your CPA targets because some campaigns and companies are the same, and some are very different! #marketing #bestpractices #marketing sprou.tt/16xywxSCzds

2021 was marked by #Apple's #privacy move. @Google's latest news marked another big step in that direction. @DigitalTurbine's @ItaiCohen1 spoke to @BusinessInsider about what's next. sprou.tt/1AsuNcCqCmJ

It's not a rant, but in light of a nice intro to the Metaverse by Morning Brew, I delved into why mobile is the harbinger of the metaverse (and why that's a good thing!) on the @AdColony blog. #metaverse #marketing #mobile adcolony.com/blog/2022/02/1…