
The logo has a name: the “Everyman,” first coined by the iconic corporate designer Herb Lubalin, who designed the original PBS mark in 1971 to unify the look of its 200 local stations. “The obvious illusion comes out of the name,” Lubalin said. “Public means people.”
Co.Design@FastCoDesign
The iconic corporate designer Tom Geismar reflects on his PBS logo design, first crafted in 1984: the "everyone" mark. f-st.co/EFqhZlC
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