HB

This is what depth looks like. Everyone else is optimizing broad hooks for broad people. Qove's found a specific psychographic sub-pocket and spoke to it with surgical precision. Surface-level brands compete on price. Brands that go this deep compete on NOTHING because nobody else is in their lane. Link to vid: instagram.com/reel/DWo_IUgCP…

Now she's in the ad whether she likes it or not. She's auditing her own features. She's comparing herself to a scene nobody forced on her. She feels the gap. And whatever product shows up next becomes the bridge. She's not being sold. She's selling herself. That's the whole game.

Most DTC brands are stuck in a bidding war they created themselves. They chase the same broad avatar, write the same surface-level angles, and watch CPAs climb every quarter. Qove's refuses to play that game. And this one ad shows why they'll keep winning.

@shalevhvs @theorganicwizzz if any of these accounts are your's and you are cracked at this stuff will pay good commission for the same thing

@theorganicwizzz Another kid claims my accounts are yours…

i run one of these pages. my friend runs the other 2. total combined we've been able to generate +$700k in sales. we're looking for health & wellness brands that are willing to be generous with really good commissions. only DM if you're serious.

@Ecom_Matteo nehal sauce

Create your winning ad with 5 different races ASAP (not racist)

@adamtaylorl meta

I use Claude to build winning Meta ad creative from scratch. I put together my Meta Creative Research Vault (below) Claude is BY FAR the best tool for extracting angles, writing hooks, and briefing creators. I use my customer data combined with my prompts to go from zero to a full creative brief in under an hour. My prompts replace an entire research team. I compiled ALL my Claude prompts into one vault: ● Customer Review Angle Extraction Prompt ● Reddit ICP Pain Point Mining Prompt ● Hook Writing Prompt (5 variations from one angle) ● Awareness Level Mapping Prompt ● UGC Creator Brief Generator Prompt ● Winning Ad Breakdown Prompt ● Competitor Ad Analysis Prompt ● Post-Purchase Survey Question Generator ● Angle Bank Builder Prompt ● Full Funnel Creative Strategy Prompt Want access? → Comment "Meta" → Follow me and I'll DM you the vault

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP STRAT

I interviewed all of the best creative strategists in the world. @binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best) If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that. Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong. So I asked the best in the world: what separates the ones who actually produce winners from everyone else. I wrote it all up in one doc. I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce. reply "STRAT" and I'll send it over.

@EvanM47 your DM's are blocked brother... at least DM me

@hbcxmrce CS

New to twitter but not new to the game. I'm hiring a Creative Strategist for our brand. We're an multi 7-figure men's health supplement brand. Growing aggressively and not slowing down. On pace for an 8 figure year. I've owned all creative strategy myself until now. I'm ready to hand the keys to someone better than me — one person who can take full ownership and run with it. We're in men's health. Direct response. Think long-form sales letters, native ads, AI podcasts, AI animations, static variety, and new formats we haven't cracked yet. If you live and breathe DR and understand what makes someone stop scrolling and buy — this is your role. Here's what you'll own: → Full creative strategy across all paid channels → Scripts and briefs for video, UGC, native, and emerging formats → Static ad concepts across multiple formats → Competitor and market research — mining ads, funnels, reviews, and angles → Testing roadmaps and creative iteration based on performance data What we need: → Proven track record scaling ads in DTC (health/supplements is a huge plus) → You can show me real metrics — spend, CPA, ROAS, not just "I worked on this" → AI native — you use Claude, automations, and deep research as core tools, not novelties → Full-time commitment. No other clients. This isn't a freelance gig. → You want to grow — there's a clear path to leadership, managing pods across our portfolio brands, and serious income upside This is a well-compensated, full-time remote role with performance bonuses and no ceiling for the right person. Comment CS and I'll DM you next steps. #creativestrategist #copywriter #directresponse #ecom #creativestrategy

@Houssam32577382 can't DM...

@hbcxmrce CS