henrik

@ConvertCraft great redesign, no doubt just curious — are those kinds of CTAs performing better than a simple "shop now"?

I spent about 20 minutes on this. Not changing colors. Not adding fancy animations. Just fixing the things that make people leave before they even understand the product. I was looking at this hero section and something felt off. The design wasn't bad. But if I landed here for the first time, I'd still be asking... "Why should I care?" So instead of redesigning everything, I focused on the first few things people see. A clearer headline. Better trust signals. Benefits you can scan in seconds. And a CTA that's hard to miss. Funny how a few small tweaks can completely change a visitor's first impression. Now I'm wondering... How many brands are spending money on ads every day, while their hero section quietly pushes people away before they even scroll?

@stasiecom @grunsdaily awesome work

Made a few original mockup ads for @grunsdaily 🐻 I'm finally back and I'm so excited to show what I've been working on!!

Sleep supplements are maybe the most saturated category in DTC. Everyone says the exact same thing. "Sugar-free, better sleep." So I did something different for URVI (concepts) 👇🏻 — X thread → Solution-aware, mid funnel. They've tried gummies, got burned. — "I stopped" → Same buyer. Mirrors their own decision back, then offers the lighter way in. — Notes app → Problem-aware, cold. The 3am brain that won't shut up.

3 ad concepts for a hormone supplement brand. One for each funnel stage: → problem-aware (the 3am google search) → consideration (the category's dirty secret) → retargeting (skeptic gets converted) same product, 3 different jobs 👇🏻

1 product, 3 angles → review-wall, skepticism-flip → UGC, speaking to the audience's exact problem → "nature did the brightening", trust through ingredients Static ad concepts for Gleamin (not affiliated):