Taiwo | Email Guy for Saas and Ecom

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Taiwo | Email Guy for Saas and Ecom banner
Taiwo | Email Guy for Saas and Ecom

Taiwo | Email Guy for Saas and Ecom

@herlertah

Deleted the last bio ‘cause I got bigger than it said.

Your Inbox Katılım Şubat 2019
560 Takip Edilen452 Takipçiler
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Taiwo | Email Guy for Saas and Ecom
Is it weird that I find setting up SaaS email flows therapeutic? Especially that last minute checking before you set them live? 😭 80+ email flow plan, copy and Figma designs, all finally coming together, ready to start making some $$ Whew!
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Taiwo | Email Guy for Saas and Ecom
Everyone is a financial expert during a bull run They talk about how you could have made 2000% gain if you invested so and so in January Clowns. Crypto is currently in a serious bear market and smart traders are accumulating. I would not tell someone crypto is good for them now nor will I tell them that crypto is an easy way to make money when bull run later comes. Those of us accumulating are only doing that because we are kinda sure, but also ready for the worst case scenario. It doesn’t mean someone that plays it safe and make 11% ASSURED GAIN WITH NO CHANCE OF LOSING CAPITAL in 8 months is a fool.
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Taiwo | Email Guy for Saas and Ecom
“Wait 6 hours” sounds smart… until you realize what you’re losing. Most intent is hottest right after the browse. Delay too long and you’re not “nurturing” — you’re giving them time to forget, compare, or buy somewhere else. What I’ve seen instead: → Early touch (1–2h) captures high intent → Mid touch (6–12h) catches the thinkers → Late touch (24–72h) cleans up the rest Killing the 2-hour email isn’t the move. Fix the message, not the timing.
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Jordan Ross
Jordan Ross@jordan_ross_8F·
The agency owners who installed OpenClaw two months ago are already adding millions in extra revenue and saving hundreds of hours a week. The problem is most agency owners don't have time to figure out the install, the security risks, where to start, or what to actually hand it first. So my team built a 111-page playbook that does it for you. Inside: — 93 copy-paste automations across ops, content, lead gen, sales, delivery, and hiring — The exact prompts to hand your agent on day one — 11 security fixes most agencies skip (and pay for later) — The hosting setup, the model routing, the partner system — Plus the April 2026 stack: Claude Managed Agents, AI Visibility tracking, the GEO playbook Your competitors are sleeping on this. Comment CLAW and I'll send it.
Rohan Paul@rohanpaul_ai

OpenClaw creator Peter Steinberger talks about how China is going all-in for AI agents and OpenClaw. "In China, installing OpenClaw is called raising lobsters. Thousands of people were lining up at the Tencent office in Shenzhen to get their lobster installed. Shenzhen even gives out subsidies for people running businesses on OpenClaw. Now, if you install OpenAIClaw on your work machine (in many other parts of the world), at least with the default settings, you might get fired. And then I met an entrepreneur in China who showed me a spreadsheet. Every employee, every day, one task automated by OpenClaw. If you miss too many days, you're fired. So, fired for using it, fired for not using it." --- From official 'TED' YT channel (link in comment)

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Taiwo | Email Guy for Saas and Ecom
Most ecommerce brands are measuring email wrong, but not for the reasons people think. Open rates and clicks aren’t useless. I still look at them. They just don’t tell the full story. What I pay more attention to now: Revenue per subscriber. This shows if your emails are actually driving money, not just attention. List growth rate. If your list isn’t growing consistently, it becomes harder to scale anything. Engaged subscriber percentage. Helps you see how much of your list is actually paying attention. Shifting focus to these changed how I approach strategy. Opens and clicks still matter, but they’re just part of the picture, not the goal.
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Umair Sheikh
Umair Sheikh@_umair_sheikh·
@herlertah Why would email be less impactful for High AOV? The more people spend, the more nurture is needed and email is the best channel for that.
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Taiwo | Email Guy for Saas and Ecom
“30% of revenue from email” sounds smart until you actually look at the numbers. I’ve worked across brands where email did under 10% and others where it carried over 30%. Both were right. What matters isn’t the percentage. It’s your unit economics. If it costs you way less to drive revenue through email than paid, email should pull more weight. Simple. Same with AOV. High AOV brands don’t need email to do as much. Low AOV brands usually rely on it way more. What I look at now is email CAC vs email AOV. That tells you how far you can actually push it. Generic benchmarks don’t mean anything. Your numbers do.
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Taiwo | Email Guy for Saas and Ecom
Most A/B tests are a waste and people know it. Testing subject lines again while your flow setup is off makes no sense. For one of my clients, I barely touched subject lines and still saw real growth. What actually worked: Flow order. Moving key emails earlier changed how people reacted. List expansion (when deliverability allows for it) Offer placement. Same offer, just made it obvious instead of hiding it. Time delay. Treated recent abandoners differently from cold ones. Quality went up. Pattern is simple: the wins came from changing the system, not just tweaking copy. The annoying tests are the ones that pay.
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Taiwo | Email Guy for Saas and Ecom
For one of our clients, revenue went up 25% in 3 months from tests most people ignore. Flow order mattered more than anything: Welcome → Cart abandon → Browse abandon + plus the rest of core flows We moved cart abandon up (right after welcome) with a stronger offer. That alone drove +18%. Also: Expanded beyond “high value” buyers → +7% Put the offer at the top of the fold in emails → +23% Big lesson: test behavior, not wording.
Taiwo | Email Guy for Saas and Ecom tweet media
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Taiwo | Email Guy for Saas and Ecom
Sent a plain text email to ~22k subscribers and it beat my designed template by a lot. Same offer. Different format. The designed version looked great but the plain text felt like a message. No images. Just clear, direct copy. If the offer is the story, keep it simple.
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Chrissy Converts
Chrissy Converts@chrissyconverts·
47 flows. 12 turned off. 8 untouched since 2024. That's not an email program. That's an email museum. If a new hire opened your Klaviyo account tomorrow, how long before they'd think nobody actually works here?
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Taiwo | Email Guy for Saas and Ecom
@sokrates_future No idea which agency set this up, but it looks like a pretty standard build. If you’re open to improving it, I can share some higher-performing form and flow setups we’ve done in Klaviyo.
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Taiwo | Email Guy for Saas and Ecom
One of the first things you notice in people new to the email space designing emails like people read them on desktop. They don’t. Most opens are on mobile. Everything should be built around that. Cut the long paragraphs. Moved CTAs higher. Switched to single column. Bumped font sizes. Full-width buttons. This alone can 2x your click rate and revenue Nothing fancy. Just design for how people actually read.
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Taiwo | Email Guy for Saas and Ecom
Most brands think they have a “voice” Quick test I use with clients: Pull 3 emails from your flows Onboarding, abandoned cart, post-purchase Remove the branding Can anyone tell it’s you? Most can’t. Everything sounds “fine” but interchangeable. One tweak I always push: stop sounding like a brand guideline doc Instead of: “you didn’t complete your purchase” Try: “hey, your cart’s still there. no pressure… but it’s waiting” Same message. Way more human. If your flows run daily but sound generic, you’re leaving connection on the table every single send.
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Óba_mheeqey👑🐑
Óba_mheeqey👑🐑@mheeqey_money·
Everyone keeps praising how Elon and Jobs pushed teams to their limits with raw truth and no fluff. But let's be real..most of those 'best work of my life' stories come from the survivors who stuck around. The ones who burned out or walked away quietly never get interviewed. It's not radical transparency. It's just high turnover dressed up as genius. Comfortable teams don't build rockets, sure, but neither do exhausted ones pretending the grind was worth it.
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Elon Musk
Elon Musk@elonmusk·
It has been such an honor to work with so many amazingly talented people
Ian Miles Cheong@ianmiles

Marc Andreessen highlights why the people who work for Elon Musk echo the exact same sentiment as those who worked for Steve Jobs. Even after difficult interactions or a sudden departure, they inevitably report that they did the best work of their entire lives because they were pushed to their absolute limits. What drives this intense environment is a demand for truth-seeking at all costs. People who criticize Elon often miss this fundamental trait. He genuinely wants to know the ground truth and has zero tolerance for anything else. When confronting bad news, he is absolutely ruthless and relentless in making sure he understands exactly what is actually going on. This level of radical transparency is shockingly rare in the business world. The typical startup founder operates on forced optimism, constantly putting on a brave face, telling everyone to have faith, and promising that everything will be great just to keep talent from leaving. Elon completely flips that standard script. He operates with pure urgency by simply telling the unfiltered truth, even when that truth is that the company will go bankrupt and die if they fail. In almost any other corporate environment, that level of blunt, existential dread would cause the talent pool to immediately bleed out. But for the teams working under him, that brutal honesty acts as the ultimate catalyst. It strips away the corporate fluff and forces them to rise to the occasion, leaving them with the undeniable realization that, much like the engineers who built the first iPhone, they just completed the greatest work of their careers.

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Taiwo | Email Guy for Saas and Ecom
It’s crazy how some agencies “improve” email performance. Went through an account and saw a 30-day attribution window. No real lift in clicks or conversions. Just more revenue magically “coming from email.” They probably didn’t fix anything. Just changed how it’s measured.
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sgb
sgb@sadgirlyboss·
every time someone asks my brother if he is going to marry his girlfriend he says, “she’s currently the front runner”
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Taiwo | Email Guy for Saas and Ecom
We cut our emails from 3–4 CTAs down to one. Clicks went from 1.8% to 2.3% in less than two weeks. Same offer. Same list. Too many options = no action. Now it’s simple: One goal. One link. One button. People need direction not choices.
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Taiwo | Email Guy for Saas and Ecom
Most subject lines fail because people test the wrong thing. I learned this after 5 years in ecommerce: the formula matters less than audience temperature. Cold list? Curiosity works. Warm list? Value wins. “The thing everyone gets wrong…” “This probably isn’t for you” vs “[Name], here’s $15 off” “You left this in your cart” I test one angle for 5 days minimum. By email 6, there’s a clear winner. Most people lose by switching too fast or overthinking the copy. The subject line gets the open. The preview text and first line close it.
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