Brett Erik

Social media is alot like SEO in this way -- there's a massive lag in the growth and benefit. The earliest part of posting and sharing is almost always the hardest, because you don't get the positive feedback when you are most sensitive to it. My recommendation if you're starting: Dedicate to posting daily for 90 days send as many DM's as you post (i'd even recommend more if you want to really maximize), you never know what opportunities are going to arrive simply by showing up and sharing

@ecomchasedimond Most high-converting copy is just structured psychology

3 Powerful Copywriting Formulas: How to Write Persuasive, High-Converting Copy: (bookmark this)

@bloggersarvesh Love this

🚨 BREAKING: Claude can now do SEO, keyword research, and technical audits like a $10,000/month agency (for free). Here are 7 Claude Cowork prompts that replace $120,000/year in SEO bills: (Save this before it disappears)

@alexgroberman AI surfaces proof, not just presence.

In 2005 there was an internet poll to find a replacement for Vin Diesel. Ten candidates were on the list. Chuck Norris wasn't one of them. He won by a landslide anyway. Here's the backstory for anyone who missed it: a high school kid named Ian Spector had built a joke generator mocking Vin Diesel for starring in The Pacifier, a movie where a Navy SEAL goes undercover as a babysitter. It blew up overnight. Then the movie left theaters, people moved on, and the traffic died. So Spector ran a poll. Ten candidates to replace Diesel. Chuck Norris wasn't on the list. He won via write-in by a landslide anyway. In 2023, Ryan Hockensmith wrote a piece for ESPN covering this whole situation. Spector then switched the generator over, and within months it was doing 20 million visits a month. The jokes spread to every forum, blog, and email chain on the internet. Conan O'Brien did a segment. Time magazine ran a cover story calling Chuck an "online cult hero." He was 65 years old, Walker Texas Ranger had been off the air for four years, and nobody had been talking about him for a decade. He didn't plan it or pay for it. His team didn't even like it. When Spector finally met Chuck and his wife Gena in a Connecticut casino suite, one of Norris' business people pulled him aside and said: "If you're going to do anything that generates revenue from this, please don't, or at least talk to us first." The lawsuit came two years later anyway, after Spector published a New York Times bestselling book of the facts. Penguin argued parody law. The case settled quietly. The book stayed in print. Sales actually went up because of the publicity from the lawsuit trying to stop them. None of that is the interesting part. The interesting part is why Chuck Norris and not Vin Diesel. Why did the internet have an endless well to draw from with one and not the other? Diesel had buzz. A $200 million movie, a moment, a cultural conversation, but Norris had 40 years of a real career documented across thousands of independent sources. Air Force service in Korea. Black belts in Brazilian jiu-jitsu, judo, and Tang Soo Do. A sparring friendship with Bruce Lee that launched his film career. Missing in Action on a $3 million budget that returned $52 million. Eight seasons of Walker Texas Ranger. A martial arts discipline he literally invented himself. A philanthropy program that reached two million at-risk kids. A water company bottled from an aquifer on his Texas ranch. When the internet went looking for material on Chuck Norris, it found a mountain. When it went looking for the same on Vin Diesel, it found a movie that had already left theaters. That asymmetry is exactly what's playing out in search right now. ChatGPT, Claude, Perplexity, and Google's AI Overviews have become the first place people go to discover, research, and decide, on products, services, businesses, and people. And what AI surfaces isn't whoever paid the most or posted the most recently. It reflects the accumulated weight of what the broader internet has genuinely and independently said about you over time. Reviews, articles, backlinks, forum discussions, third-party mentions you never wrote or controlled. The more independent sources pointing at the same thing from different angles, the more confident AI becomes in surfacing and recommending it. Most businesses are Vin Diesel right now. They have traffic. They have campaigns. They have a moment. But the moment is rented, Google rankings that evaporate with an algorithm update, paid traffic that disappears the moment the budget runs out, social reach throttled whenever a platform decides it needs the revenue more than you do. When the algorithm moves on, there's nothing left for anyone to find. The businesses winning in AI search are Chuck Norris. They built something real over time, genuine content, authentic reviews, backlinks from sources that chose to reference them, a presence that other people documented because it was worth documenting. That body of evidence doesn't evaporate. It compounds. Every credible mention becomes another signal. Every third-party reference makes the next one more likely. AI learns to trust what the internet has consistently and independently agreed on. When ESPN interviewed Spector years later and asked whether AI could ever be programmed to consistently produce viral content, he paused and said: "That's making an assumption that humans can." He's right. Nobody planned Chuck Norris Facts. Nobody manufactured the moment. What made it possible was that when the internet went looking, there was actually something there to find, decades of a real career, built without any thought of what it might one day be worth to an algorithm. Vin Diesel had a movie whereas Chuck Norris had a legacy. In the age of AI search, the difference between those two things is everything.

@SendItpod @yojimmykim @ecomchasedimond Good bundles remove decisions, not just lower prices.

Bundles don't need discounts to convert - they need to solve a problem. Chase and Jimmy reveal the three bundle types that actually work (Starter, Routine, and Restock) and whyb convenience sells itself. @yojimmykim @ecomchasedimond

@BoringCareers Your resume should sell outcomes, not just list responsibilities.

Stop sending resumes that get ignored, use a resume designed to get you noticed and land more interviews. ✅ Free template tailored to any career ✅ Focuses on results & growth ✅ ATS ready ✅ Super easy to edit Stand out to hiring managers with resumebuilder.so.

@Seannywilson pipeline is the outcome

Nobody wants your 'cold email system'. They want pipeline. They want predictable revenue. They want to stop depending on referrals. They want to scale without hiring 8 SDRs. They want qualified meetings on the calendar. They want to compete with companies 10x their size. They want to walk into a board meeting with a full funnel. They want their sales team closing instead of prospecting. They want the kind of growth that makes investors pay attention. They want the business that runs without them grinding every lead by hand If your outbound motion isn't being built around those outcomes... You're just running a VERY expensive email marketing campaign. Nothing more.

Rumor has it that you're gonna make it

Entryway of the Wilkinson Residence by architect Robert Harvey Oshatz 📍Portland, Oregon (2004)

@noelcetaSEO Build systems or burn through hires, those are the options

100 applications for one SEO role. 95 can't explain basic technical concepts. 4 are overqualified and overpriced. 1 might be decent but has 5 other offers. Hiring SEO talent feels impossible because it actually is. Here's why:

Good Friday morning. Stay the course and know this storm too shall pass.

@LessEgoMoreData Traffic scales noise, optimization scales profit.

We helped take KICKZ from a 0.59% conversion rate to a level where the business became acquisition-ready. When KICKZ came to us, this wasn’t a “growth project.” It was a fix-the-economics or the business stalls situation. They had just gone through an ownership change. Margins were under pressure. And their store was converting at 0.59% - meaning almost every euro spent on traffic was being wasted. They didn’t need more ads. They didn’t need a redesign. They needed a system that could turn traffic into predictable profit. This is where we stepped in. Not random tests. Not opinions. A structured, high-velocity experimentation program built on behavioral research, deep funnel analysis, and disciplined prioritization. Over the next two years: → 84 structured experiments → Conversion rate scaled from 0.59% → 1.9% → 2.7% → Multiple single tests generating €40k–€100k+ in incremental revenue → One cluster of tests alone produced €221k during runtime → Profitability restored and stabilized And here’s the part most people miss: This wasn’t just about more sales. It was about making the business investable again. Once the funnel economics worked, confidence returned. Once confidence returned, strategic options opened up. In 2023, KICKZ was acquired by 11teamsports, one of Europe’s largest sports retail groups. That exit didn’t happen despite CRO. It happened because the numbers finally made sense. That’s what real optimization does: It doesn’t just lift metrics. It changes the trajectory of the company.

@theoscarhoole Tools don’t change markets, behavior does.

The biggest AI opportunity isn’t building tools… …it’s getting businesses to actually use them.

@theoscarhoole Most growth comes from doing the obvious things consistently.

I'm 25. From a non-English speaking country. Built a $600K+ ARR company. And I like beer. Also I'm going hard on a concept called "reta*d maxing." • I don't overcomplicate the product • I don't build features nobody asked for • I don't chase every shiny marketing trend • I don't have 47 tools in my tech stack Instead, I: • Solve one problem really well • Talk to customers like humans • Use whatever actually works • Keep the team small and focused • Ship fast, fix later Because smart people overcomplicate everything. Dumb wins. What's the simplest thing that's working in your business right now? Ps. IPA > Pilsner, fight me.

@Rpaulindaigle Acquisition fills the funnel, retention builds the engine

Loyal customers convert at 60-70%. New prospects at 5-20%. Most brands spend 80% of their budget chasing the 5-20%. The math tells you where leverage is. The budget allocation tells you where attention goes. I'm seeing the sharpest operators shift how they think about this. They're treating retention and repeat purchase as primary growth levers. Acquisition feeds the system. Retention multiplies it. A brand converts 10,000 new customers at 5%. That's 500 conversions. The same brand with 10,000 existing customers converting at 65%. That's 6,500 conversions. Same traffic. 13x difference in conversion. The operators getting this right are reallocating budget from acquisition-first to conversion-and-retention-first. They're investing in email sequences that drive repeat purchase. Post-purchase experiences that build loyalty. Product pages and checkout flows optimized for existing customers who already trust the brand. Acquisition still matters. But when loyal customers convert at 12x the rate of new prospects, that's where the efficiency gain lives. The playbook is shifting. From getting more traffic to converting better and keeping customers longer. Follow for insights from 8-9 figure brands navigating scale.

@sam_stoffel Virality is reps meeting resonance, not luck.

7 months ago i had 2k followers on IG. now i have 234k. 10 things i learned from going viral: 1. people don't follow you for information. they follow for your perspective. 2. hooks just mean creating enough curiosity at the beginning of your video to get someone to stop scrolling. 3. your message is the most important thing. editing is the cherry on top. 4. open a curiosity loop in one video. close it in another video. watch what happens to your follow rate. 5. talking direct to camera content is the highest converting. 6. if you say the shit people are thinking and feeling but won't say, your content will stand out and your followers will feel seen. 7. nobody cares about you. they only care if your content benefits them. 8. if you focus less on trying to get something from your audience and more on trying to give to them, you will be more fulfilled and less self-conscious. 9. if it looks effortless, it required serious effort. 10. everyone has flops. keep putting in the reps and you will get better.

@shane_barker Escalation is the real skill most sellers lack.

Amazon sellers waste insane amounts of time fighting Seller Support. I’ve seen people spend 40 hours trying to remove one review.

@evanseech Winners die, insights compound.

I've managed ad accounts spending $30,000+ per month. The biggest panic moment for every single one of them: When a winning ad starts dying. You open the dashboard and see CPMs climbing while CTR drops and frequency pushes above 3.0. The ad that was printing last week suddenly can't buy a conversion. A VAST majority of advertisers either: a) kill the ad entirely b) keep it running and hope it comes back. Both are wrong. When a winner fatigues, it actually gave you the most valuable data you have. It TOLD you what your audience responds to. The messaging angle worked and the hook resonated with your target market. Your audience just got tired of seeing the same version of it. So instead of killing it, you iterate on what already proved it works. 1) Change the first 3 seconds of the ad but keep the same core message with a different hook. 2) Change the format entirely so if static was winning you make it a video, and if video was winning you pull a screenshot and run it as a static. 3) Change the thumbnail or the visual while keeping the copy and swapping only the creative elements. 4) Set a cost cap at your target cost per result which forces Meta to find the cheapest remaining conversions instead of letting costs spiral. Cost caps alone saved us $40K+ last quarter across our accounts. Creative fatigue is not a death sentence. It's actually GOOD data because now you know exactly what angle resonates. And you can keep saying it in new ways until the audience is fully exhausted.

@fivosaresti Entrepreneurship is momentum mixed with uncertainty daily.

Nothing prepares you for the ‘emotional rollercoaster’ of business. The first week after launching workflows.io: - We booked 59 meetings. - Hit 230K organic LinkedIn impressions. - Generated 2,400 unique website visitors. And had a team of 5 people who quit their jobs to build this. That was 8 months ago. Now we are at 17+ full-time employees and closing in on $1.5M+ in annualized revenue. But the part nobody sees is the day-to-day behind those numbers. One day you feel unstoppable. The next day you are drowning in decisions that all feel urgent and none feel clear. That is entrepreneurship. And I wouldn’t trade it for anything.

@dan__rosenthal Funnels close deals, flywheels build companies.

Traditional funnels B2C funnels don’t work in B2B. They assume buyers move in a straight line. Modern B2B buyers: - Read content - Join communities - Compare notes with peers - And dig through case studies long before they ever talk to sales. That's why we replaced the funnel with a flywheel. → A funnel ends at closed-won. → A flywheel compounds through referrals and expansion. → Customers become the next source of traffic. → Retention feeds growth. This is the new way forward.