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Most people have Animoca completely wrong
The narrative is we're just a big VC fund that invests in everything
Here's what actually happened:
From 2017-2021, we invested heavily in gaming and culture because that was our thesis. When the NFT boom hit, it looked like we were right. Our valuation exploded.
Then Apple, Google and Steam killed Web3 gaming distribution after FTX.
Most of our portfolio companies couldn't reach users. Crypto was in a deep bear market.
So we evolved
Now we're building the infrastructure the next billion users actually need:
* Identity systems that work (Mocaverse)
* Financial education (Open Campus)
* Access through stablecoins (Anchor Point)
We're trying to fulfill our mission and build products with deep Web3 capabilities that regular people will use without knowing they're using blockchain.
Consumer adoption follows a simple pattern - 99% of products fail to change behavior. The 1% that succeed either make people significant money or eliminate friction from something they already do.
See, distribution is everything. Web2 platforms control consumer access. Anything requiring app store approval or browser wallet installs has a distribution ceiling.
Web2 companies already have distribution, but they lack the ability to mange their own financial rails, and that's what Animoca is solving for
Going forward I'm going to start sharing more insights on Animoca's strategy, our investment framework, and how we actually think about scaling consumer adoption in crypto.
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