Hy Lamar
584 posts


I am the Director of Christian Donor Engagement for the State of Israel, at what we internally call the Strategic Partnerships Desk.
My job is to maintain the revenue relationship between the State of Israel and approximately 10 million American evangelical Christians who believe that donating to us is a prerequisite for salvation. We classify their belief system as a "giving motivation vector." The theology department classifies it differently, but the theology department does not have a budget.
I am very good at my job. My annual performance review says "exceeds expectations in faith-sector revenue maintenance." Last year I received a commendation for "zero donor attrition during a period of elevated interfaith incidents." The incidents were attacks on Christians. The attrition was zero.
The International Fellowship of Christians and Jews has raised $3.6 billion since 1983. Ninety-two percent of those donors are Christians. In 2023 alone, the Fellowship brought in $271 million, more than AIPAC and the Anti-Defamation League combined. We did not ask for this money. We simply made ourselves available to receive it. Availability is a form of outreach.
I have a framed photo of Pastor John Hagee's $1.5 million check on the wall behind my desk. Next to it is the Ministry's "Zero Tolerance" poster about religious violence. They have coexisted for four years. Neither has been moved. We call this "values alignment." The values in question are denominated in dollars.
On April 28, a man wearing a kippah and tzitzit shoved a French nun from behind in the Old City. She hit her head on a stone block. He walked away. Then he came back and kicked her while she lay on the ground. The CCTV footage was excellent. Very clear. We released it ourselves. Transparency is part of the brand promise. We have a KPI for it. The target is "proactive disclosure within six hours." We hit it.
The Foreign Ministry released a statement within hours. "This shameful act stands in direct contradiction to the values of respect, coexistence, and religious freedom upon which Israel is founded." I helped draft that sentence. It is designed to express maximum concern while committing to zero structural change. We call this "empathy-forward crisis comms."
The donation processing system experienced zero interruption. Our CRM flagged zero churn risk. The Q2 pipeline held. I shared this with leadership as a resilience metric. We were praised for "donor relationship durability under external stress conditions." The stress condition was a nun being kicked on the ground.
I want to be clear: we take every incident seriously. We arrested the man. We ran the standard stakeholder comms playbook. We used the words "zero tolerance." We have used the words "zero tolerance" after every incident for three years running. The Rossing Center published a report documenting a "recent surge in overt animosity towards Christianity." We classified the report as "acknowledged — no action required." The surge continued. The revenue continued. We acknowledged both.
The spitting has a seasonality to it. Ultra-Orthodox yeshiva students subscribe to an interpretation of the Bible's injunction to "abhor" idol worshipers. They spit on Christian clergy. They spit on pilgrims. They spit near the entrance of the Saint James Monastery. They spit on processions carrying wooden crosses through the Old City. We categorize this as "individual expressions of religious sentiment." Not institutional. Not systemic. Recurring, yes. Predictable, yes. Documented on video repeatedly, yes. But not systemic.
Peaks around Easter. We built that into the forecasting model. We are proud of the model. It has a 92% predictive accuracy on incident timing. The internal memo calls it "seasonal brand friction." The recommended mitigation is a pre-Easter goodwill op. A joint tree-planting, a shared prayer breakfast. Something photogenic. Something the donors can screenshot and text their pastors. We budget $45,000 per goodwill op. The ROI on preventing a single donor inquiry about the spitting is roughly 600x.
In March, Israeli police prevented the Latin Patriarch of Jerusalem from entering the Church of the Holy Sepulchre for a private Mass on Palm Sunday. The Latin Patriarchate called it "the first time in centuries" this had occurred. We cited safety concerns during the Iran conflict. The restriction permitted small gatherings. A private Mass is a small gathering. We classified this as "routine access optimization." The Patriarch classified it as an act of desecration. Both assessments were filed. Ours was filed in the operational log. His was filed in the wastebasket.
The restriction was not about gathering size. But no one from our key donor segment filed a complaint. The evangelicals do not venerate the Latin Patriarch. They do not celebrate Palm Sunday. They are not Catholic. They are not Orthodox. They are not Armenian. They are a different kind of Christian. The kind that wires money. We have an internal taxonomy for this. "Revenue-adjacent denominations" are monitored closely. "Revenue-neutral denominations" are not. The Latin Patriarchate is revenue-neutral. The complaint was revenue-neutral. We treated it accordingly.
At the briefing, I pull up the segmentation slide.
In donor segmentation, we call them "Tier 1 — High-LTV Faith Partners." In the hallway, we call them the ATM.
In April, an Israeli soldier took a sledgehammer to a statue of Jesus Christ in a Maronite village in southern Lebanon. The video circled the globe. Netanyahu condemned it. The IDF condemned it. The soldiers received 30 days in military detention and removal from combat duty. Thirty days. We installed a replacement statue. We called it "restorative engagement." The original statue took centuries of devotion. The replacement took a procurement order. The communications team scheduled the replacement installation for maximum media coverage. They called the photo op "narrative recovery." The statue's face was slightly different from the original. Nobody in procurement noticed. Nobody in procurement was asked to notice.
Thirty days for sledgehammering the central figure of a religion whose American adherents have given us $3.6 billion. I flagged the sentencing duration in my quarterly risk summary. I used the phrase "disproportionate leniency relative to donor-base sensitivity." My supervisor crossed it out and wrote "resolved."
I ran the numbers. That works out to roughly $120 million per day of detention. I put this in a memo titled "Cost-Per-Incident Analysis: Lebanon Statue Event." Our risk team flagged it as a "potential donor sentiment event." I built a recovery forecast. Sentiment recovered in nine days. The sledgehammer footage is still circulating. The donations are circulating faster. My forecast was accurate to within two days. I was praised for the accuracy.
Christians United for Israel has 10 million members. More than the entire American Jewish population. We track this ratio. It is favorable. Their founder, John Hagee, has donated $130 million to Israeli and Jewish charities since the 1980s. One Georgia megachurch has contributed $28 million in five years, with a fresh $15 million pledge on the books. We classify this as "concentrated faith-sector penetration." After October 7, CUFI alone raised $3 million by urging its members to "support Israel right now as she fights the barbarians at her gates." I reviewed these numbers at the last all-hands. The team applauded. We called it "organic inbound." As if $130 million arrives by accident.
The barbarians at the gates of the Church of the Holy Sepulchre were Israeli police. We classify this under "access management," not "hostility." Different line item. Different KPI.
Up to half of Israel's tourists are now Christian. The Tourism Ministry actively markets "faith-based and evangelical packages." The Foreign Ministry paid $86,000 to host a dozen MAGA-aligned American influencers under 30 on a government-funded tour. We call this "earned media seeding." The influencers posted 340 pieces of content. We measured "positive sentiment penetration" at 97%. We did not measure how many of the same influencers saw the sledgehammer video. Different department. Different dashboard. The cost-per-acquisition on evangelical pilgrim conversion to recurring donor is the best in our portfolio. Every pilgrim who touches the Western Wall goes home and opens a wallet. The ROI on invested pilgrimage consistently outperforms.
Ron Dermer, former Israeli ambassador to the United States and close adviser to the Prime Minister, called evangelicals "the backbone of Israel's support in the United States." He said this publicly. We said it privately years earlier. We just used different language. "High-retention donor base with faith-driven loyalty metrics." Same observation, better packaging. We prefer packaging. The Ambassador's version made it sound like gratitude. Ours makes it sound like what it is: a dependency we manage.
An Israeli journalist at the Seventh Eye was less careful with his packaging. "Israeli propagandists see these evangelical folks as easy targets for pro-Israeli influence," he said, "and often view them as fools, because it seems that they give away their money with almost no strings attached." Our media monitoring team flagged the article. The recommended action was "no comment, no amplification, no correction." The reasoning: correcting it would confirm the observation. Ignoring it would let it decay. We chose decay. It is our most effective communications strategy.
I printed that quote. I keep it in my desk drawer. Occasionally I take it out and read it before a stakeholder engagement call. Not because I agree with his phrasing. "Easy targets" is pejorative. I prefer "theologically motivated stakeholders with asymmetric giving patterns." We have seven different terms for them, depending on the audience. In the quarterly deck, they appear under "revenue-positive faith communities." In the budget justification, they are "strategic allies." In the grant applications, they are "interfaith partners." In the hallway after the budget meeting, they are something else. I will not write it here. I have said it. Everyone has said it. We say it the way you say the name of someone who pays for dinner every time and never notices the bill.
Last July, Ambassador Huckabee wrote us a letter. Huckabee is an evangelical pastor. A Baptist minister. A man who has visited Israel roughly 100 times. A man who once laid a brick in a West Bank settlement as a symbol of support. He is, by every metric we track, a Tier 1 stakeholder. His lifetime contribution footprint exceeds $2 billion in mobilized giving. And he was angry. He said Christian organizations felt they were "being treated as adversaries." He said the Interior Ministry was blocking visa renewals for evangelical clergy. The Baptist Convention of Israel, the Christian Missionary Alliance, the Assemblies of God. All "under investigation." We call this "inbound compliance screening." The congregations being screened call it something else.
The visa questionnaire now asks evangelical clergy to disclose their "theological positions on eschatology." Fourteen pages. Enhanced vetting. We are running background checks on the people who fund us for the crime of believing we will eventually convert. They believe this because their scripture says so. They give us billions while believing this. We investigate them for believing it. We take the billions. The compliance team calls it "proactive risk mitigation on inbound faith actors." The finance team calls it "killing the golden goose, slowly, on purpose." I raised this concern at the interagency meeting. I said we were creating "friction in the donor pipeline." The Interior Ministry representative said the word "pipeline" was inappropriate for a conversation about people of faith. Then he approved the fourteen-page questionnaire.
Huckabee threatened to warn American Christians that "their generous donations to organizations in Israel are being met with hostility." He threatened to tell tourists to "reconsider travel until this situation is resolved." I ran the exposure model. If Huckabee followed through, the projected annual revenue loss was $340 million. I put that number in a memo. The memo was titled "Stakeholder Retention Risk: Huckabee Scenario." It was the most widely read document in the Ministry that week.
The Interior Minister responded that he was "particularly surprised by the manner in which your concerns were raised." We were not surprised by the hostility. We were surprised that anyone mentioned it out loud. The unwritten rule of the donor relationship is simple: you give, we take, nobody describes the arrangement accurately. Huckabee broke protocol. He put the transactional part in writing. We call this a "relationship management failure." The failure was not the hostility. The failure was the letter.
Here is where the arrangement reaches its final form.
The evangelical theology holds that supporting Israel accelerates the return of the Messiah, at which point all Jews who have not accepted Christ will perish. We are aware of this. It is in the briefing materials. We classify it under "donor end-state assumptions" and move on. The end-state assumption is our annihilation. We move on because the quarterly numbers are due. Pastor Hagee preaches that "when gentiles start doing practical things to bless the Jewish people, God goes way out of his way to bring special blessings to you." CUFI offers donors a commemorative Bible bookmark engraved with Genesis 12:3 for any donation amount.
$3.6 billion buys you a Bible bookmark and a policy of zero tolerance that tolerates everything.
We vandalize their graves. Thirty-plus tombstones toppled, crosses smashed. We categorized this as "isolated property incidents." We spit on their priests. "Individual expression." We block their patriarch from the church built over the tomb of their God. "Access management." We sledgehammer their savior's likeness on camera and give the soldier thirty days. "Conduct unbecoming." We interrogate their ministers about the end of the world as a condition of entry. "Enhanced vetting." Each category has its own line in the incident database. Each incident has its own euphemism. The database has never triggered an automatic review. It is not designed to.
And every quarter, the wire transfers post. The ACH clears. The pledge fulfillment rate holds at 94%. The board receives it under "faith community engagement outcomes." The metric does not decline. It has never declined. The database of euphemisms grows. The revenue grows faster.
I keep a spreadsheet. Internally we call it the "Incident-to-Revenue Lag Analysis." It tracks the time between each documented anti-Christian incident and the resumption of normal donation flows. The average lag is eleven days. After the nun, it was six. The trend line is improving. "Improving" means the lag is shrinking. The lag shrinking means the donors are forgiving faster. We call this "relationship resilience." It is the metric I am most proud of.
The donor engagement manual has a chapter called "Managing Optics Between Disbursement Cycles." I wrote it. Page 14 specifies the approved statement template. "Israel remains firmly committed to safeguarding freedom of religion and freedom of worship for all faiths." You have read this sentence. You have read it after every incident. It is the same sentence. We change the date and the location. Sometimes we change the word "shameful" to "deplorable." Sometimes we change it back. The sentiment team calls this "responsive messaging." I call it a mail merge.
Florida pastor Mario Bramnick stood in Jerusalem this March and told a Christian media conference: "I literally feel God is giving Israel a blank check." My team clipped that quote within minutes. It is now on the first slide of our Q3 fundraising deck, attributed as "unsolicited donor testimony."
He is correct. God is not the one cashing it.
Some of these Christians are shipping red heifers from Texas at a cost of $500,000 because they believe we need to sacrifice them to rebuild the Temple and trigger the apocalypse. We categorize this under "faith-motivated logistics partnerships." Some are funding the relocation of Jews from Ethiopia and Ukraine because they believe the "ingathering" is a prophetic precondition for the Second Coming. We call this "aliyah acceleration via external stakeholder investment." Some are paying for settlement construction in the West Bank because they read it in Isaiah. We file this under "community development co-funding." One televangelist's family solicits donations with the promise that "the Lord will restore your dollar x 100." Our analytics team calculated the actual return. It is not 100x. It is a Bible bookmark.
Their end-times theology requires our existence. Our budget requires their theology. The arrangement is symbiotic in the way a tapeworm is symbiotic. Nobody examines it too carefully. The quarterly review calls it a "mature strategic partnership." In stakeholder management, "mature" means nobody asks uncomfortable questions anymore. We have reached maturity.
The nun is recovering. The bruise on her forehead was photographed and posted on social media by the Israeli Police. Below the photograph, the police statement: "We treat any attack on members of the clergy with the utmost seriousness." I reviewed the statement before it went out. My only edit was to add "with the utmost." The original draft said "seriously." I felt "seriously" undersold our commitment. "The utmost" is a better word for the donors. It implies a ceiling. We have never been asked to define where the ceiling is.
The Hebrew University of Jerusalem called it "part of a troubling pattern of rising hostility toward the Christian community." They used the word "pattern." We do not use the word "pattern." We use "recurring isolated incidents." Patterns imply structure. Structure implies responsibility. "Recurring isolated incidents" implies weather. Nobody is responsible for weather.
The figure is $271 million a year. We do not call it a motive. We call it a "strategic imperative." Same thing. Better filing category.
That's interfaith dialogue.
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This guy is so annoying and vapid.
Naftali Bennett נפתלי בנט@naftalibennett
אני קורא לכל מי שהצביע לקואליציה הנוכחית: הצטרפו אלינו לתיקון ישראל. אנחנו הבית שלכם!🇮🇱 >>
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@SpencerGuard @EylonALevy @WSJ Follow the Islamo-Nazi money trail to Qatar. It’s the evil HQ. Ground zero for the anti-Jewish and anti-Israel psyop. Stop them at all cost.
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NEW: "the Qatari government promised to “look after” Mr. Khan if he moved against Israeli Prime Minister Benjamin Netanyahu." @WSJ Editorial Board. wsj.com/opinion/karim-…
In October 2024 these columns urged the ICC to halt its anti-Israel proceedings and to investigate Mr. Khan’s personal conduct and its role in his sudden decision to seek arrest warrants on CNN. That decision junked Mr. Khan’s own investigatory timeline, shocking his ICC staff.
Instead of stopping, the court issued the warrants. In 2024 we wrote that Mr. Khan’s conduct had placed the ICC’s targeting of Israel “under a cloud.” Now it’s raining.
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And you did what about Hamas, Hezbollah and Iran during your 14 minutes as PM, thanks to the Arab parties? It’s one thing to run for PM but quite another to trash the enormous progress Israel has made with its partner the U.S. You sound moronic.
Naftali Bennett נפתלי בנט@naftalibennett
רחפני נפץ של חיזבאללה משוגרים ללא הרף לעבר החיילים שלנו, הבנים שלנו, ובביירות שותים עכשיו קפה בנחת. ממשלת השבעה באוקטובר חוזרת למדיניות ההכלה והטפטופים. החיים של החיילים שלנו לא זולים. החיים והשגרה של תושבי הצפון המטווחים לא זולים. בקרוב נחליף אותם בקלפי ונחזיר את הביטחון לישראל. התיקון בדרך.
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There's an alliance in Israel that is 100% anti-Netanyahu.
It's not pro-Israel. It's anti-Netanyahu.
This alliance includes think tanks, military and intelligence officials, judges, media, diplomats and ambassadors, presidents, and many, many more.
If they succeed at their only goal, destroying Netanyahu, they will put Israel at grave risk because they don't have solid policies. They just want to destroy Netanyahu.
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You’re a joke, Bennett. Stoke division then call for unity. Stand for everything and stand for nothing. Your unity, of course, evolves around you becoming PM at any price. That’s not unity. That’s opportunism and demagoguery.
Naftali Bennett נפתלי בנט@naftalibennett
האחדות בינינו היא מסר לכל עם ישראל: תם עידן הפילוג. הגיע עידן התיקון.
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@DefiyantlyFree I am a survivor....
People have literally no idea what they have done to my life.
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@DefiyantlyFree @ConceptualJames You’re so cool. I can not wait until you break that story. We have to shut CAIR down.
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@mottiseligson @ElliotKaufman6 @WSJopinion @POTUS @realDonaldTrump President Trump made a mistake and only read the headline! Luckily he brought tremendous attention to the top reporting by Elliot Kauffman and did the world a huge favor.
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If you haven't seen @ElliotKaufman6's response on @WSJopinion to @POTUS @realDonaldTrump you should!
Thank you for your attention to this matter! Good Shabbos!
#NotAMoron
Wall Street Journal Opinion@WSJopinion
@ElliotKaufman6 hopes President Trump is at least as sore about how the Iranians have been negotiating over the Strait of Hormuz.
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@mcafeenew @UnmaskTheSys FIght! Fight! Fight! Tucker is cancer and he is been cut out from the Republican body by President Trump. 🙏
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🚨TUCKER CARLSON JUST COMMITTED CAREER SUICIDE — HIS ANTI-TRUMP MELTDOWN COST HIM OVER 600,000 FOLLOWERS IN 24 HOURS AND WIPED OUT MOST OF HIS PAID SPONSORSHIPS!
Follow @UnmaskTheSys
The former Fox golden boy tried the pathetic “we were all deceived, including myself” routine to worm his way back into the good graces of the left… and MAGA absolutely torched him for it.
His impassioned plea went over like a lead balloon. Former fans lined up to call him out and mourn the loss of the guy they thought was a real warrior — before the full-blown TDS took over.
Now Tucker’s already canceled next Monday’s show so he can “make some hard choices.”Maybe he’ll choose to pack his bags and move to Ireland with Rosie.
The mask is off. Even the biggest voices get destroyed the second they turn on Trump.
Share this if you’re done with the fair-weather frauds!
Follow @mcafeenew for more drops.

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I am being targeted by a Turkish Telegram channel to mass-report my account (again). This violates @elonmusk's terms of service.
Please comment on this post to combat their censorship.

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This is why you should never try to be all things to all people as a politician
JD Vance’s inauthenticity is his fatal flaw…he’s a political chameleon
He tried very hard not to offend the Tucker Carlson/Candace Owens crowd, and they still turned against him
Carrie Prejean Boller@CarriePrejean1
I’m officially a #nevervance’r
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“JD Vance’s favorite podcasters hate Trump, his policies, and the United States”
Yeah, the vice president LOVES Theo Von. Theo fucking Von.
That’s one of JD Vance’s favorite podcasters.
A guy who routinely praises Bernie Sanders, trashes Trump’s immigration plans, and accuses falsely Israel of genocide while sounding like a Young Turk.
Same Vance who’s been telling everyone Bernie Sanders and terrorist rewarder Ro Khanna are two of his favorite politicians on the left.
Look, I defended Vance this week on walking away from the Iran negotiations and calling out the Pope for getting way out over his skis. But this? This is indefensible.
Theo Von is not a healthy person. He’s not a sane person. And he sure as hell doesn’t love America or Donald Trump’s policies.
So what’s Vance so into? The guy who mocks the widow of his murdered friend? The guy who platforms Thomas Massie — obstructionist, serial liar, conspiracy theorist, and Jew-hater?
The guy who’ll fly to Qatar, take blood-money from slave states, but lose his mind when Israel deletes terrorists or America bodies the regime that chants ‘Death to the United States’?
That’s who Vance is putting on his favorites list.
This isn’t a crash-out. This is a pattern.
Vance keeps dropping little breadcrumbs about his love for big government and the left. He’s not hiding it.
It’s on us to realize those breadcrumbs aren’t chocolate bars… they’re feces.
And if he gets any more power, him and his friends will turn this country into one big pile of dog crap.
That’s the truth.
Jake Donnelly@RedWhiteBlueJew
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In the UAE, antisemitism is a crime, not an opinion,as it has become in Britain and elsewhere. I laid a wreath at a Holocaust memorial in Poland to honor the victims and reaffirm commitment to ensuring such atrocities never happen again.The Islamic regime in Iran and Hezbollah, through their terrorism and proxies in the Middle East and Europe, seek to repeat the Holocaust again. Do not give them a chance to take your children hostage through their propaganda. Do not give them a chance to justify their aggression against the UAE, Bahrain, Israel, and elsewhere. WE MUST STAND TOGETHER and WORK TOGETHER to PREVENT ANOTHER HOLOCAUST.
#neveragain Yom HaShoah

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I am being targeted by Turkish and Saudi Telegram channels to mass-report my account (again). This violates @elonmusk's terms of service.
Please comment on this post to combat their censorship.

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To our Christian friends in Israel, the United States and around the world, we wish you a blessed and joyful Easter.
Christians are persecuted across the Middle East, in Syria, Lebanon, Nigeria, Turkey and beyond. But in our region, Israel alone protects our Christian community which is growing and prospering.
In this land where the story began, as missiles are fired at our capital, the holy city of Jerusalem, and as the US and Israel stand firm against the Iranian regime and its terror proxies, we continue to steadfastly protect the freedom of worship for all faiths, especially at this sacred time.
Even under fire, our commitment is unwavering: to defend life, to safeguard liberty, and to ensure that every believer can pray in peace.
May the message of renewal, hope, and faith shine brightly in your homes and hearts.
Happy Easter.
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