iCrossing

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iCrossing

@iCrossing

We are a community of digital marketers, obsessed with transforming brands for a human-centric future. Powered by @hearst

Global Katılım Mart 2009
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iCrossing
iCrossing@iCrossing·
We are thrilled to again be named a Leader in the 2020 Gartner Magic Quadrant for Global Marketing for the seventh year in a row! Thank you to our team and the work they do for our clients which has set us apart as a leader in the industry.   icrossing.com/ideas/icrossin…
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iCrossing@iCrossing·
From online groceries to shopping subscriptions, digital commerce was in the spotlight last year. Here's what that means for the future: adweek.com/commerce/bigge…
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iCrossing
iCrossing@iCrossing·
Last night our in-house band participated in Battle for Hope's fundraiser, taking on the Chicago adland bands to the virtual space. We're proud to be supporting this great organization and if you would like to contribute, please follow this link! offthestreetclub.com/give-casual-joy
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iCrossing
iCrossing@iCrossing·
"What's really important is getting the industry to a state where consumers know what they are opting-in to"
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iCrossing@iCrossing·
"One Hearst solution, Mylo, offers a single-sign-on option for publishers and brands that connect them directly with their audiences. The user experience vastly improved for BOTH consumers and brands"
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iCrossing
iCrossing@iCrossing·
A HUGE congratulations to our incredible Search team! We have been honored at the 2020 OMMA Awards with the Members’ Choice Award for our work on improving @LGUS SEO for the 8th consecutive year.
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iCrossing
iCrossing@iCrossing·
Exciting news! Our all-star performance media team has been shortlisted for the 2020 OMMA Awards for improving @LGUS's organic search performance (for the eighth year in a row!) Congrats to the entire team for their hard work!
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iCrossing
iCrossing@iCrossing·
The writing is on the wall: cookies will not be a reliable technology to use in the near future. Here is how advertisers can target and segment customers to create effective marketing strategies in a world without cookies. icrossing.com/ideas/death-co…
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iCrossing
iCrossing@iCrossing·
Clayton McLaughlin, SVP, head of media, weighs in: "Every seller that has plans to grow should be on as many marketplaces as they can possibly handle. Solutions exist to make selling across channels more seamless. And of course, the cost from Google is right."
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iCrossing
iCrossing@iCrossing·
Sellers rejoice! Google is eliminating commissions on the Buy on Google platform. Will this move make them a true Amazon competitor? adweek.com/retail/can-goo…
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