Preetesh Sewraj

Thread 1/2 "The judging process at The Loeries and Silverback Awards isn’t just about picking winners, it’s about recognizing work that meets a high standard of innovation, quality, relevance, and creativity.” - @iPreetesh CEO : The Loerie Awards Company NPC - Africa & Middle East #SilverbackAwards25 #SilverbackCreativeWeek #ElevatingTheGrind

Thread 2/2 “This year’s judging criteria are simple but powerful: Innovation, Quality, Relevance, and Craft. These are the building blocks for making an impact in today’s creative landscape.” - @iPreetesh CEO : The Loerie Awards Company NPC - Africa & Middle East #SilverbackAwards25 #SilverbackCreativeWeek #ElevatingTheGrind

Preetesh Sewraj, Innovation Strategist and CEO at The Loeries, has announced an exciting partnership between The Loeries and Publicis Groupe Africa to empower young creatives in the advertising industry. @iPreetesh @loeries #samsung #rice 1/3

Want to create award-winning submissions for the Silverback Awards? 🏆✨ Join us this Friday, September 13th at 11:00 AM for a special webinar with @iPreetesh, CEO of The @loeries, as he shares expert insights on what sets award-winning submissions apart—creativity, strategy, and innovation. Register now! 👉 shorturl.at/xNKBa

@mwirigipaul @loeries @frankmuthusi So good meeting you as well @mwirigipaul! Hopefully the first of many such chats. Looking forward to the next one

Over the weekend I had an absolute pleasure meeting & speaking with @iPreetesh CEO of @loeries A fountain of wisdom with vast experience in the marketing communications space, my Friday at #SilverBackAwards23 was well spent! Thank you @frankmuthusi for the link up!

Left to Right - Paul Mwirigi Vice President @PRAU_Uganda , Preetesh Sewraj CEO @loeries , David Balikuddembe, President @UMS_Marketer arriving at the #SilverbackAwards23 #CreativeandMarketingExcellence

Get ready to be inspired and amazed at the #SilverbackAwards23, where Uganda's creative and marketing community comes together to celebrate excellence and innovation.

Get ready to be inspired and amazed at the #SilverbackAwards23, where Uganda's creative and marketing community comes together to celebrate excellence and innovation.

Meet @mwirigipaul Vice President @PRAU_Uganda , @iPreetesh CEO @loeries , @ddembedavid President @UMS_Marketer #SilverbackAwards23

The purpose of this is to elevate the creativity of the awards and expose Uganda's creatives and marketers to the global stage, promoting creative excellence.- Preetesh Sewraj CEO Loeries #SilverbackAwards23

Embracing discomfort is key to finding growth. By bringing judges from across Africa, the Loeries ensured thorough integration of the submissions. - @iPreetesh CEO @loeries #SilverbackAwards23

Embracing discomfort is key to finding growth. By bringing judges from across Africa, the Loeries ensured thorough integration of the submissions. - Preetesh Sewraj CEO Loeries #SilverbackAwards23

Innovation, quality, relevance to the brand, and target audience are crucial criteria. The Silverback award is bestowed upon you because you truly deserve it, whether it's gold, silver, or bronze. - Preetesh Sewraj CEO Loeries #SilverbackAwards23

Innovation, quality, relevance to the brand, and target audience are crucial criteria. The Silverback award is bestowed upon you because you truly deserve it, whether it's gold, silver, or bronze. -@iPreetesh CEO Loeries #SilverbackAwards23

Left to Right - Paul Mwirigi Vice President PRAU, Preetesh Sewraj CEO Loeries, David Balikuddembe, President UMS.

“From extensive requirements for specific tasks to today's streamlined processes with minimal tools, AI is present to boost efficiency and augment capabilities” @iPreetesh CEO of @loeries #SilverbackAwards23

AI operates based on the data we supply through various platforms we log into. However, it's crucial to emphasize the necessity of a well-thought-out plan for effectively disseminating this information, @iPreetesh CEO of @loeries #SilverbackAwards23

AI operates based on the data we supply through various platforms we log into. However, it's crucial to emphasize the necessity of a well-thought-out plan for effectively disseminating this information~ @iPreetesh CEO of @loeries #SilverbackAwards23

Advantages & Disadv of AI in marketing - @iPreetesh ADV. - Improved efficiency - Fast & accurate customer data processing - Optimized marketing campaigns DISADV - Data privacy - Concerns of biases and inaccurate content - Lack of creativity #SilverbackAwards23 #NRGRadioUG

5 Steps to cleaner data according to @iPreetesh : 1. Develop a data quality plan 2. Correct data at the source 3. Measure data accuracy 4. Manage data and duplicates 5. Append data #SilverbackAwards23 #NRGRadioUG