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Love how 95% of Indian D2C brands don't even consider Landing Page tests as an important lever to move.
It's genuinely high time to stop staring at the ad account and actually explore this gold mine?
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Suril Shah
2.9K posts
Suril Shah
@iSurilShah
Media Buying & D2C Rants
Mumbai Katılım Ağustos 2021
1.1K Takip Edilen578 Takipçiler
Suril Shah retweetledi
Hello. How are you? Thank you. I love you. Please.
Some of the most frequently translated phrases of the past 20 years!
Google Translate began twenty years ago with a mission to help people understand one another, regardless of the language they speak. What started as a small experiment has become a global tool that helps over 1 billion users every month.
In that time Translate has evolved from simple pattern matching to true understanding. In 2006, it relied on statistical machine learning to look for patterns in small word clusters. By 2016, we pioneered a shift to neural networks to move beyond literal word-for-word translations, and today we’re using our powerful Gemini models to make Translate even more helpful.
We are moving from text to fluid, real-time conversations. With our latest models, you can even use your headphones as a personal interpreter that preserves your original tone and cadence - it’s an amazing experience!
One of the interesting things about AI is that as we make progress, we begin to take it for granted. If you met a person who could translate across a hundred languages faster than any human can, you would be so impressed. Today, one product does that for nearly 250 languages, and we kind of just shrug.
Being able to say thank you in 250 languages is not something I take for granted. So to the 1 billion who use Google Translate - merci, dhanyavaad, arigatō, gracias, and thank you! Let’s see what the next 20 years will bring.
GIF
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Suril Shah retweetledi
The crazy part of 500K in 6 months is how we did it happen 😅
It still feels unreal !
6 months ago, we decided to start YouTube to teach AI in a much deeper way.
Instagram was great, but 3-minute reels were not enough.
The biggest blocker?
My time.
I travel like crazy and running a 200+ people team is already a full-time job.
So we built an AI avatar of me.
The team syncs with me for 2-3 hours every week, my thoughts and ideas get baked into the content, but I don’t have to physically shoot every video.
The big question was:
Will people actually watch 20-minute long-form videos made with an AI avatar?
Today, we crossed 500K subscribers.
Probably one of the only YouTube channels in the world to cross 500K subs where 100% of the content is AI-generated using my avatar.
Not everyone loves the avatar part, but millions of people are learning AI through it.
That’s what matters.
Next goal: 1M subs in the next few months.
And then, the biggest AI education channel in the world.
We’re just getting started 🚀
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Name one city in India -
not Mumbai, Delhi, Bengaluru, or Hyderabad or such
where you think real estate
will 2x in the next 7 years.
One city. One reason. Go.
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Suril Shah retweetledi
Still no layoffs in European tech. Can't shrink if you don't grow.
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Suril Shah retweetledi
@MatthewBerman This video gave so much validation to me picking goog over others while betting on stocks related to ai :)
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“No matter how rich you are, you cannot fund training without making money on inference.” - Google Cloud CEO
Google not only has the best money printing machine in history (Adsense), it also has favorable unit economics on tokens.
I’m still incredibly bullish on Google dominating AI.
Matthew Berman@MatthewBerman
Every AI lab is starving for compute. Except Google. I spoke with Thomas Kurian, Google Cloud's CEO, to understand why Google doesn't just hoard compute before AGI, their relationship with Anthropic, and that viral tweet about Google's engineering culture. Watch now: 0:00 – Intro 0:42 – Google's Insane Compute Capacity 03:17 – TPU Monetization 05:24 – Why Google Doesn't Hoard Compute? 08:02 – Datacenter Buildout 15:01 - Does AGI Mean Job Displacement? 17:55 - NVIDIA vs TPU (Total Cost of Ownership) 23:25 - 8th Gen TPU 24:32 - Training vs. Inference 30:53 - Google's "Extreme Co-design" 35:01 - Working with Anthropic 37:46 - Serving Mythos-sized Models (10T) 41:42 - Google engineering culture (Steve Yagge tweet) 48:27 - Cybersecurity 51:50 - What keeps Thomas up at night?
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Claude Code + ChatGPT Images 2.0 is f*cking cracked 🤯
I rebuilt my static ad system inside Claude Code on the new ChatGPT Images 2.0 model.
One brand name + one URL = 40 production-ready static ads.
All inside Claude Code.
Perfect for DTC brands and agencies who need high-volume ad creative without briefing a designer or spending hours in Canva.
If you're finding winning ad concepts on Meta and manually recreating them one at a time — copying prompts, pasting product details, tweaking aspect ratios, downloading, organizing...
This system eliminates the entire loop:
→ Give Claude a brand name and URL
→ It researches the brand's fonts, colors, packaging, and photography style
→ Builds a Brand DNA document from scratch
→ Fills in 40 proven ad templates (headline, us vs them, testimonial, UGC, review cards, stat callouts) with brand-specific details
→ Fires every prompt to ChatGPT Images 2.0 with your product photos as reference
→ Downloads finished ads into organized folders with an HTML gallery
No manual prompt filling.
No Canva templates.
No copy-pasting between tools.
What you get:
→ 40 ad formats filled with your exact brand colors, fonts, and copy
→ Text that actually renders correctly (the new model handles dense copy, logos, and multi-language callouts cleanly)
→ Product photos passed as reference so the model matches your real packaging
→ A reusable system — new brand, new folder, same pipeline
Built 100% in Claude Code with ChatGPT Images 2.0.
I put together a DIY playbook showing the exact architecture so you can build this yourself in Claude Code.
Want it for free?
> Like this post
> Comment "CHAT"
And I'll send it over (must be following @learnwithella so I can DM)
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🇺🇸A house fire spread to the historic First Reformed Church (built 1839).
It’s one of the oldest churches in New York City
Mario Nawfal@MarioNawfal
🚨 BREAKING: 🇺🇸 NYC rooftop fire sends smoke billowing near St Patrick's Day Parade. Source: Fox News
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Designers are worried about chatgpt Images 2.0.
I'm using it to generate hero sections and then referencing them as mood boards for real builds.
Stop treating AI as the enemy.
Start treating it as the fastest mood boarding tool you've ever had.
Generate the vibe. Then build it properly.
That's the 2026 design workflow.
🔥 Like + Follow 💬 Comment "SEND IT" and I'll DM you the exact prompt that made this
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Instagram stories glitching, seeing placement spend shift on a few accounts too
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There are about 12.96 lakh registered auto rickshaws in Maharashtra and 15 lakh drivers are protesting
If we assume that there are 2 drivers per auto, ~26 Lakh drivers, does that mean, a vast majority of them are not in favor of Marathi?
Scary
Pune Mirror@ThePuneMirror
Around 15 lakh auto-rickshaw drivers across Maharashtra have announced a statewide agitation from May 4 against the government’s decision to make Marathi language proficiency mandatory for drivers. Unions have warned that the protest could disrupt transport services and lead to a shortage of autos on roads. A memorandum will be submitted to the transport department by April 28, and if the demand is not met, demonstrations will be held daily at railway stations, bus depots, markets, and other public places. #MaharashtraNews #AutoStrike #MarathiRule #PuneNews #RickshawUnion
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NEVER open Meta Ads Manager to launch a campaign again.
8 ads. 4 minutes. Straight from a Google Drive folder.
→ No more 264 clicks to ship 8 ads
→ No more 2 hours of execution tax per launch
→ No more pasting UTMs 8 times and hoping nothing breaks
→ No more writing headlines and CTAs by hand
→ No more crashes on the 4th ad upload
Just one message → autonomous Meta campaign launches running through Agent Mode.
Here's how it works:
→ Drive Pull Engine (pulls 8 creatives straight from a folder, no manual upload)
→ Voice-Matched Copy Generation (headlines, CTAs, primary text in your brand voice)
→ UTM Application Layer (applies per-campaign tags automatically, no paste errors)
→ Ad Set Structuring (duplicates winning structures, applies new creatives)
→ Preview + Approval Gate (nothing goes live without you seeing it)
→ Direct Meta Deployment (Ads Manager never opens)
Built on AI-first infrastructure.
Runs on natural language, not clicks.
4-minute launches vs 2-hour manual builds.
The execution tax is dead.
I put the 20 exact prompts I use to run a full Meta account through Agent Mode (launch, pause, scale, bulk URL swap, UTM fix) into a playbook.
Reply "AGENT" + repost, I'll DM the playbook + Agent Mode access.
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Suril Shah retweetledi
Congrats on an incredible run @tim_cook , always respected your deep commitment to Apple's mission and best wishes in your new role! Look forward to working with John as well!
Tim Cook@tim_cook
I want to thank everyone for the outpouring of love and thank you for believing in me to lead the company that has always put you at the center of our work. This is not goodbye. It’s a hello to John and I can’t wait for you to get to know him like I do! 🙏
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"I want to ask Mamata didi to meet me and take part in a fish eating competition.
I will definitely eat 1 kg more than you do."
-, Assam CM Himanta Biswa Sarma
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All unemployed youth in Bengal will receive ₹3,000 in their bank accounts on the first of every month.
We will provide ₹21,000 to every pregnant mother for the care of her child.
The BJP government will implement 33% reservation in government jobs, and from 1 June, all women will get free bus travel.
The BJP government will increase the PM-Kisan Samman Nidhi from ₹6,000 to ₹9,000.
- Shri @AmitShah
#BanglarMoneSudhuiBJP
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