IAB UK

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IAB UK

IAB UK

@IABUK

Bringing the digital ad industry together to build a better future. Follow for latest news, events and research from the IAB and our members

Covent Garden, London Katılım Kasım 2008
1.7K Takip Edilen32.3K Takipçiler
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IAB UK
IAB UK@IABUK·
"This news represents a significant shift in Google’s approach to third-party cookies, but it isn’t & shouldn't be a return to cookies as the default. Our industry has made huge progress over the past 4 years" Full statement from our CEO @jonmew 👇 iabuk.com/news-article/i…
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Marketing Week
Marketing Week@MarketingWeekEd·
Find the ‘winning combination’: How brands are adjusting following Google’s cookie U-turn When @Google rethought ditching third-party cookies last week emotions were mixed, but for brands like @BootsUK, @pearson & @symprove objectives are much the same. ow.ly/8Zbr50SPPQk
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IAB UK
IAB UK@IABUK·
We’ve introduced a new AI course to our training hub which looks at how to get the most out of #artificialintelligence, how it can empower creativity, how AI helps marketers make sense of the open internet & much more 🌐 Get started now 👉 iabuk.com/training #AI #Digital
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IAB UK
IAB UK@IABUK·
New on the IAB Member Vault 🗝️ @ondevice look at the magic of cross-media plans 🪄 @adswizz take a deep dive into audio advertising 🎙️ @imediaOOH on leading the privacy-first, digital revolution 🔏 Find them all here 🔗 iabuk.com/member-content
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IAB UK
IAB UK@IABUK·
July's Joy of Digital Award goes to…. Cadbury ✨ Our Chief Digital Cheerleader, Joy, loved the throwback to yesteryear while bringing it bang up to date with the smart & fun use of #AI. Congrats @CadburyUK, @VCCP & Bernadette on the win - more here 👉 iabuk.com/news-article/j…
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IAB UK
IAB UK@IABUK·
New report from the @ad_association 👉 ‘Advertising and AI: Showcasing Applications and Responsible Use’. It looks at the issues and practicality of AI adoption within advertising and also includes case studies from some well-known brands. Download here 🔗 bit.ly/aitaskforcerep…
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IAB UK
IAB UK@IABUK·
Following @Google's announcement that it plans to remove the third-party cookie deadline and pursue a new path for #PrivacySandbox, the @CMAgovUK has invited views from the industry on the revised approach. Deadline is Mon 12 August - find out more here 🔀 iabuk.com/news-article/i…
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IAB UK
IAB UK@IABUK·
#IABDebrief 2024 speaker submissions are open! We’re back on Tuesday 19 November ready to hear groundbreaking strategies for using digital channels that challenge the norm, achieve outstanding results & spark joy. Got an idea? We want to hear it! 👉 iabuk.com/events-trainin…
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IAB UK
IAB UK@IABUK·
The cookie curveball: what's next? We're hosting a virtual event exclusively for @IABUK members to hear from leaders from across the industry about the shift from a no to a low cookie ecosystem 🖥 Join us tomorrow, Wednesday, 31 July, 2-3pm - book now 🎟 iabuk.com/events-trainin…
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IAB UK
IAB UK@IABUK·
The 2025 cookie deadline on Chrome is no more - so what does it mean for your strategy? We’re hosting an exclusive virtual event this Wednesday, 31 July, 2-3pm, to hear from @Google and get reactions, advice and plans from industry leaders. Book now 👉 iabuk.com/events-trainin…
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IAB UK
IAB UK@IABUK·
#IABDebrief 2024 speaker submissions are OPEN 📬 We’re back on Tuesday 19 November to hear from inspiring speakers about standout campaigns and impressive results - last year’s speakers included Boots, Uber & ASOS. Submit your session idea now 👉 iabuk.com/events-trainin…
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IAB UK
IAB UK@IABUK·
What does @Google's plan to keep cookies mean for your strategy? We're inviting @IABUK members to join an exclusive industry discussion on the shift from a no to a low cookie ecosystem. Tickets here 👉 iabuk.com/events-trainin…
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IAB UK
IAB UK@IABUK·
"This news represents a significant shift in Google’s approach to third-party cookies, but it isn’t & shouldn't be a return to cookies as the default. Our industry has made huge progress over the past 4 years" Full statement from our CEO @jonmew 👇 iabuk.com/news-article/i…
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