Ian Bruce
5K posts

Ian Bruce
@ianrbruce
Marketing, Brand and Communications Leader, Research Director @Forrester. Ph.D. in Marketing and Communications. Based in Boston.
Sherborn, MA Katılım Ocak 2009
669 Takip Edilen811 Takipçiler

Explore @forrester's predictions for 2023 to learn why you should make trust a priority. forrester.smh.re/4u3
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Yes. Exactly.
The Beatles: Get Back review – eight hours of TV so aimless it threatens your sanity buff.ly/3rNU8OZ

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Brand journalism is having a moment, I argue in this ANA article. ANA Newsstand | Digital B2B Content Needs an Overhaul buff.ly/3I3irxY
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Customer-obsessed #B2B companies exceed their peers in growth, retention, and employee engagement. Join Amy Bills and Rick Parrish at #ForrB2BSummit APAC to learn more about the habits of customer obsession. forrester.smh.re/0NO
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You can help @forrester define the future of flagship B2B Events! We’re conducting research into the post-pandemic b2b event environment. If you’re involved with running b2b events we’d love to get your input using our short survey. forrester.smh.re/0MV
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Employees can’t reach their potential if they aren’t well. Analysts @jmcquivey and Jonathan Roberts discuss the role of employee wellness in the #FutureOfWork on the #ForresterPodcast. forrester.smh.re/0Li
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The headline is shocking enough, then you read that this is a 26% DECLINE from last year....More than 230 people fatally shot in shootings over the Fourth of July weekend buff.ly/2Tx80hY

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Speaking with @Marketplace, @jim_nail shares that branding AT&T and Discovery as one company and convincing users to sign up for another streaming service will have its challenges. #B2C forrester.smh.re/sn
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Joining @forrester right when the world shut down in March 2020, Shirley Macbeth dove headfirst into change. Hear about her story on the @RenegadeLLC podcast. forrester.smh.re/s7
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Interesting perspectives on changes in B2B marketing, glad to have the opportunity to contribute to the debate! ANA Newsstand | B2B Marketers Face a Crossroads buff.ly/2QMJLuJ
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Somehow, at this moment, the @nytimes having a front page editorial about sightings of Little Green Men seems entirely normal Opinion | Even if You Think Discussing Aliens Is Ridiculous, Just Hear Me Out buff.ly/2QlcTZS
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Tune in at 9:15 ET on Monday to see @forrester CEO @gcolony ring the @Nasdaq Opening Bell and hear a special Forrester announcement. #BoldDecisions forrester.smh.re/ha
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My latest article in @CRM - B2B Brand Leaders Are Optimistic for a 2021 Pandemic Recovery buff.ly/3gSEI6I

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The last of the first, we've traveled a very long way since 1969. Michael Collins, ‘Third Man’ of the Moon Landing, Dies at 90 buff.ly/2Qy9nvk

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Today, environmental #sustainability strategy is about much more than corporate social responsibility (CSR) - it's about transformation. Read more in our latest blog. forrester.smh.re/eT
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Measuring #ChannelMarketing requires doing more with less. @BrettKahnke from @Forrester discusses the unique data challenges in measuring channel MDF results, and how #MarketingOperations can help. forrester.smh.re/dT
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