IBJ

@colinillner THEME

Resilia is doing ~$20M/month → Their funnel is insanely optimized → Subs system feels invisible → Clean, conversion-focused design → Simple… but extremely effective I rebuilt their entire theme (with fully editable sections you can use) If you want it: Comment “THEME” + RT

@eCom_Amin not reading all that happy for you tho or sorry that happened

@matthucius why are you always crying on my TL? find god

@ADHeckmann can you relax for a sec smartass

@JasonJh1319 dm’d

I think the best Creative Strategists thrive when they have a complete team with complementary skill sets. Join us if you want to work closely with people you can count on.

@vcshifu killer

@ChrisWillx grow some balls soyboy

You are not original. Here is a list of thoughts that almost everyone has, but thinks that no one else has…

@roasroi delet

$7mil/pm Brazil Operation A lot of those YT Brazil angle vids do not have that much substance, but this one is quite insightful - link to the original in Portuguese below, go visit it so vTurb gets some global clicks, here is the summary: Detailed Summary: Gustavo César - Scaling Nutra in the US Market Guest Background Gustavo César is the founder of Experience Group, one of the largest direct response marketing companies globally, having generated over 450 million reais in revenue. He transitioned from studying medicine to digital marketing, building a business that now processes approximately 35 million reais per month ($7+ million USD). Business Evolution Phase 1: Massage Therapy Info Products (2020-2022) Started with a massage therapy school selling online courses Simple funnel: Image creative → Landing page → Checkout Ticket price: R$147 discounted to R$57 Peak: R$1.5M/month, average R$600-700K/month Total revenue: ~60M reais over 2 years Grew to 300,000 students across 45 different courses in alternative therapy Team size: ~20 people Key Success Factor: Gustavo did customer support himself initially, which gave him direct insights into customer pain points. His winning creative combined an unusual massage position image with the headline "Certified to Work" - addressing the core customer desire. Phase 2: Relationship/Sexuality Info Products (2022-2023) Created "Truque das Lésbicas" (Lesbian Trick) VSL for tantric massage Written by copywriter Diogo Scaled to R$200K/day ($40K/day) Total revenue: ~35M reais Expanded internationally (Brazil, US, Latin America) Team grew to ~35 people Turning Point: Realized massage market had limited scalability. Networking through Derek (who worked with them) exposed them to the VSL/direct response marketing world, leading to more aggressive marketing approaches. Phase 3: Nutraceuticals in US Market (2023-Present) Started with ED (erectile dysfunction) products First VSL written by Ramalho using the famous "horse" angle Chose ED because:Lower barrier to entry Friends were succeeding with it Extremely high CTR (20-25%) = cheaper CPCs Easier to validate concept Total revenue from first ED offer: ~30-40M reais Current State: 35M reais/month (~$7M USD) 65 employees Working across multiple niches (ED, weight loss, etc.) Pivoted to producer + affiliate model The Strategic Pivot: Producer with Affiliates vs. Pure Producer Why This Model? Gustavo identified that the market sophistication has reached a point where being a producer with only internal traffic is extremely difficult: Three Key Advantages Affiliates Have: Focus: Only need to think about traffic and copy constantly Lower Complexity: Fewer team members needed (some affiliates do $3M/month with 15 people) Better Economics: Can pay the same CPA as producer without dealing with refunds, chargebacks, customer service The Problem with Pure Producer Model High fixed costs due to backend infrastructure Inconsistent revenue when relying on single traffic source When traffic drops, entire operation suffers Difficult to compete against specialized affiliates who only focus on traffic/copy Why Producer + Affiliates? Leverages the valuable backend infrastructure already built Provides consistent lead volume even when internal traffic fluctuates One affiliate's drop is compensated by others scaling Better asset utilization Backend Infrastructure & Competitive Advantages 1. Refund Reversal Team (62% Recovery Rate) Industry average: ~30-32% Their rate: 62% recovery on cases they handle Challenge: Platform (CartPanda) handles 60-70% of cases first Strategy: Treat customer service as sales team with quotas and metrics Tactics:Make refunds difficult (wait for product arrival, require photos of usage) Offer partial refunds (30%) to keep product No 100% refunds anymore Active reversal approach vs. passive handling Impact: Can add 2-4% to gross revenue depending on volume 2. Call Centers Works with two main providers: Seosbound (Area): Welcome calls, 65% commission starting rate, negotiable with volume Mit (Comited Coaches): Cart abandonment, ~40% starting rate Key Optimization: Daily lead verification (automated alerts if leads stop flowing) Weekly calls with call center owners Dedicated agents for consistent, high-volume producers Product-specific routing to optimize conversion Can achieve 10-14% additional gross revenue 3. Email Marketing Two strategies: Cart abandonment recovery Upsell sequences for purchasers Impact: ~2% additional gross revenue 4. SMS Marketing (Critical in US Market) Much higher open rates than email in US Same two-pronged approach (abandonment + upsell) Very cheap per-message cost Cross-sell campaigns included Impact: ~4% additional gross revenue 5. Bottom Funnel/Amazon Strategy Multiple components: Google Ads: Bidding on own product name and similar keywords Brand protection: Trademarking products immediately to prevent copycats Amazon presence: Listing own products to capture search traffic Black Hat SEO: Bidding on competitor names (controversial but effective) YouTube Reviews: AI-generated review videos with affiliate links Challenge: Copycats often list fake products on Amazon before original company Impact: ~4% additional gross revenue 6. Supply Chain Optimization Currently exploring: Direct relationships with manufacturers (bypassing middlemen like Shipoffers/Eagle Labs) Potential 20-30% cost reduction Already negotiated strong rates due to volume Operational Excellence Team Structure (65 People) Video/Creative Department: Largest teamVSL editors Ad creative editors Affiliate-specific editors Backend content editors Design/web design Customer Service/Sales: ~7-8 peopleFocus on active refund reversal Metrics-driven with individual quotas Significant variable compensation Copywriting Teams:VSL copywriters Ad copywriters Organized in squads with squad leaders Infrastructure Team:Not developers but technical operators Create offers, set up tracking Domain configuration Pre-launch testing (purchase tests across funnel) Platform integrations Affiliate Management:Director: Bruno (travels extensively for affiliate recruitment) Expanding team to support growth Traffic Management:Gestors for Facebook, Google, Native Junior support staff Key Processes 1. FCA (Fact, Cause, Action) - Weekly Review When: Every Monday, 2:00 PM Duration: ~1.5-2 hours total (30-40 min per traffic source) Attendees: ~10 people (squad leaders, traffic managers, video lead, project manager, Gustavo) Structure: Pre-meeting: Data person fills metrics in Roam.app Morning: Squad leaders + traffic managers create action plans Meeting: Present results, discuss action plans, Gustavo provides strategic input All analysis documented for remote review Purpose: Review last 7 days and monthly performance Identify performance gaps Determine root causes Create weekly action plan Assign tasks (moved to ClickUp) Key Insight: This forces systematic review of all funnels and prevents "offer is dead" assumptions. Many offers can be revived with proper analysis and optimization. 2. Monthly VSL Planning When: Second week of month for following month Duration: Varies Attendees: Squad leaders, project manager, Gustavo Pre-work: Project manager fills historical data (assertivity by squad, copywriter, niche) Analyzes last month and last 3 months Spy team provides competitive intelligence Process: Squad leaders review data and spy Propose VSL launches with strategic direction Specify modeling approach, avatar changes, mechanism variations Gustavo reviews and adjusts strategy All launches go into ClickUp backlog Key Learning: After analyzing data, they discovered their assumption that "weight loss offers weren't converting" was wrong - they were just launching TOO MANY weight loss offers. When they filtered by niche, weight loss assertivity was fine but overrepresented in attempts. 3. Daily Standup Purpose: Operational tracking Led by: Project manager Focus: Yesterday's completions Blockers Timeline adjustments Ensuring FCA and monthly plans are executed 4. Weekly Leader Check-in with Gustavo Format: Top 5 learnings/wins Top 5 priorities for next week Any blockers Adjustments to monthly VSL plan Tools & Systems ClickUp: All task management ("If it's not in ClickUp, it doesn't exist") Roam.app: FCA documentation (tried ClickUp docs but too heavy) Custom Dashboard: Built by brother/partner for real-time metrics Automated Alerts: If leads stop flowing to call centers, automatic notification Affiliate Program Strategy CPA Structure Pays up to $225 CPA (can cover any market offer) Varies by offer and traffic source EOV (average order value) ranges from $280-$350 depending on sourceYouTube traffic: ~$350 Other sources: ~$320 Why They Can Pay More Than Competitors Foreign Competition Analysis: Established US companies were comfortable/complacent Would launch 1 VSL per year Less aggressive marketing Lower urgency Brazilian Advantage: Hunger and growth drive More aggressive VSLs and upsells Better closing blocks in offers Increased quantity offer (3-pot vs 6-pot defaults) More frequent VSL launches (weekly vs yearly) Better backend optimization What They Provide Affiliates Beyond CPA Mentorship and strategic guidance Traffic management connections and consultations Process consulting (teaches FCA method to affiliates) Network connections (legal, platforms, etc.) Emergency cash flow support (provided corporate card when affiliate had withdrawal issues) Goal: Not just "CPA provider" but true business partner Affiliate Types Foreign affiliates: Often use Experience's infrastructure (landing pages, VSLs) Brazilian affiliates: Usually host own infrastructure, more professional Requirements: General affiliates: Fill form for onboarding Volume affiliates ($1M+ revenue): Direct DM to Gustavo for personalized service Market Insights US vs European vs Asian Markets United States: Largest market Most purchasing power Highest volume Europe: Currently expanding here Significant elderly population (target demographic) Currently sells English VSLs to English-speaking Europeans from US fulfillment Building dedicated European operation with:Local fulfillment Native language VSLs (German, French, etc.) Faster shipping Already seeing results with early affiliates Asia/Russia: Russians are extremely skilled ("black hat" innovation comes from Russian forums) Some strong Chinese affiliates Less contact so far Attending Affiliate World Thailand to build Asian connections Smaller market overall Brazilian Affiliate Market Evolution Market professionalizing into clear roles (affiliate vs producer) Brazilians "dominating" US nutra market currently Some resentment from American affiliates/vendors due to:Aggressive creative tactics Market share capture Pushing boundaries on ad aggression Some US affiliates left nutra entirely (moved to lead gen, straight sales, gadgets) Networking & Growth Philosophy Importance of Environment Surrounded themselves with people doing $100K/day when doing $600K/month Osmosis effect: "If everyone around you is doing it, it becomes normal" Key connections: Derek (introduced VSL world), Pocha, Diogo (wrote Lesbian Trick), various mastermind groups Masterminds & Communities Empire mastermind (Fint) Black mastermind Various networking events (Eagle Labs, Dig Store, Cart Panda events) Philosophy: "Your network is your net worth" - Multiple meanings in "network" Creative & Offer Philosophy Creative Testing Must be shocking: "If you didn't look at it and say 'what the fuck is this?' it's not good enough" Need very high attention-grabbing elements CTR of 20-25% on ED creatives (extremely high) VSL Approach Aggressive promises required for nutra Heavy use of AI avatars now (vs previous studio productions with actors) Much faster and cheaper production Offer Construction Multiple backend monetization layers Aggressive upsells in closing blocks Default to 6-pot purchases (vs 3-pot) Continuous optimization of each funnel component Challenges & Lessons Early Mistakes First 6 months: Heavy losses learning backend December scale-up: 13M+ reais month with 23% refund rate = gave back 3M+ Underestimated importance of:Refund management Chargeback prevention SMS marketing Email sequencing Call center optimization Key Realization "We could extract milk from stone" - Learned to succeed even with mediocre offers by optimizing everything else. When great offers came along (Lesbian Trick, ED offers), results exploded. Market Sophistication Forcing Specialization Can no longer successfully be "producer + traffic" - must choose: Pure Affiliate: Focus only on traffic and copy Producer with Affiliates: Build backend infrastructure and recruit affiliates Evidence: Friend scaled to 60M reais as pure producer with $280 EOV, calculated he would have made much more as affiliate with $350 EOV and no backend headaches. Future Plans Geographic expansion (Europe focus) Asia/Russia networking (Thailand trip) Internal call center (currently evaluating ROI) Further supply chain optimization Continued affiliate recruitment globally Philosophical Approach Decision-Making Framework Data-driven everything First principles thinking (questioning why things are done certain ways) Problem-solver generalist vs. specialist Always seeking "next level" Not afraid to abandon profitable ventures for bigger opportunities On Company Building Process everything that matters Strong documentation culture Promote from within (squad leaders from copywriters) Nothing is "set in stone" - adapt weekly if needed Multiple redundancies for critical systems Risk Management Diversification through affiliates prevents single-source-of-traffic risk Multiple call center providers Geographic diversification Consistent volume more important than peak volume Key Metrics Summary Monthly Revenue: 35M reais (~$7M USD) Team Size: 65 people Affiliate CPA: Up to $225 Refund Recovery Rate: 62% (vs 30% industry average) Call Center Addition: 10-14% gross revenue Email Addition: ~2% gross revenue SMS Addition: ~4% gross revenue Bottom Funnel: ~4% gross revenue Average Order Value: $280-$350 depending on traffic source This detailed summary captures Gustavo's journey from massage therapy info products to dominating the US nutraceuticals affiliate market through systematic backend optimization, aggressive creative testing, and strategic positioning as a producer-with-affiliates rather than a pure producer or pure affiliate.

@tidemid enjoy and ask questions later 💯

@atyxcv mossad style psyop

Shrine theme just printed $1M+ before Black Friday with no discounts How’d they do it? Leak “cracked” auth themes online through telegram and discords Rug pull auth 2 days before BFCM dropshippers rush to buy real code

@StefanGeorgi beautiful

Here Is An Ultra-Simplified Framework For Understanding How to Create An Optimized DTC Funnel: 1. Figure out the minimum amount of information a qualified prospect needs in order to be convinced to purchase your product or service. 2. Allocate the information across the different steps of your funnel. 3. After getting a baseline, test reallocating that information by lengthening/shortening each step OR adding/subtracting steps. Keep testing until you find the optimal distribution. — If you’re short on time you can stop here. What I just expressed is the big idea. If you want to keep going, then get comfortable, because I’ve got a lot more to say on this topic… And frankly, this is probably the best thing about DTC Marketing I’ve ever written, so I hope you enjoy :) —- Still here? Okay then let’s go deeper: Let’s say your prospect needs a lot if information in order to buy. They need to be educated on: -Why they are really having this problem -Why other solutions don’t work -Why your solution does work -Why your brand is trustworthy -Why your pricing makes sense And so on. All that information has gotta go somewhere right? So if your funnel is: Ads -> Product Page (PDP) -> Checkout Then one of those steps is going to need to have a lot of copy (information) or a fairly long video (again, information). Let’s say you decide to do most of your educating in your ads. You create a bunch of 2-7 minute long video ads that contain this information. And then you keep your PDP pretty short. So your initial funnel is: Long Video Ads -> Short PDP -> Checkout That gets you to about breakeven on new customer acquisition…but you want to be profitable of course. So what do you do next? Maybe the next step is to do shorter meta ads that have more curiosity but less information. Instead of educating they “sell the click”. Nice. Those shorter ads are easier to produce so you can test more of them. But, there’s a problem… Even though the Clickthrough Rate (CTR) goes up, your conversion rate goes down, and now you’re at a negative ROAS. What’s happening? You probably cut out too much information. So what do you do? Well obviously this information could go back into your ads (here, you'd return to running longer video ads)... But if those shorter ones have great CTR and a better CPM and all of that… Then your next step might instead be to test a longer PDP with more information. So in this case, your funnel is still: Short Video Ads -> Longer PDP -> Checkout. Notice: it's the same amount of steps here, but the distribution of information is different. And let’s say doing this, you find that you’re now slightly above breakeven on your CAC (Customer Acquisition Cost). What’s next? This is where you have a few options: 1. Do CRO (Conversion Rate Optimization) on your PDP to Get Conversion Rate Up Why? If ad costs stay the same but conversion rate goes up, your CAC goes down 2. Optimize Your Front-End and Backend For A Higher AOV Why? If you make more money with each order, then you can afford to spend more to acquire each customer. 3. Optimize your LTV Why? Let’s say your breakeven CAC for Day 0 acquisition is $100, but you know you’ll make an average of $200 for each customer over the lifetime of your business. In theory that means you can spend way more than $100 to acquire each customer. 4. Run More Ads Why? Test more ads to find winners that convert prospects into customers at a lower average CAC than your current winners. If your CAC goes down then you get more new customers for the same amount of ad spend, and potentially more customers with more ad spend. Let’s zoom in on #4 here. First off, note how the result is similar to in #1 when you were doing CRO. In both cases, the conversion rate is going up. The difference is that in situation #1, conversion rate is going up because of optimizations on your PDP. In situation #4, conversion rate is going up because of optimizations to your ads. You can do both at the same time, but I wouldn’t. I like to focus on one bottleneck at a time. And then, here’s where this ties back to that idea of “the distribution of information in your marketing funnel”: To run more ads, you’ll end up testing different hooks/angles/spokespeople/etc. You’ll also end up speaking to different demos and potentially even different pain points as you scale. So for example let’s say you sell a weight loss program. Who could benefit from losing weight? Overweight... -Women -Women 40+ -Women in their 20s and 30s -Women dealing with hormonal issues -Women who are menopausal -Women who are pre or post-menopausal -Women who are stay at home moms -Women who are working professionals -Women who want to find true love -Women who are emotional eaters -Women who deal with intense food noise - Women who believe their weight issues are genetic -Women who believe their weight issues are caused by the U.S. food system and our modern lifestyles - Women who are MAHA/Crunchy - Women who mostly shop at Walmart The list goes on and on. And you can have an equally lengthy list for men. Now the truth is that you’re not going to be able to speak to ALL of these groups of women (market segments) at once… But as you scale, you’ll likely try to hit more and more demos… So how do you do that without overcomplicating your funnel by adding in TOO MUCH information? Well, one of the most common solutions is to add a step to your funnel. Can you guess which step it is? Often it's an advertorial. Think of an advertorial as an interstitial page that transitions from ads to product pages, while helping to maintain congruency. They end up being elegant solutions because you can run ads to different demos, pain points, avatars, whatever… Send the clicker to an advertorial speaking to that demo and their pain points… Provide the information that specific demo needs on that advertorial… And then send them to a fairly succinct PDP that doesn’t need as much customization. So in this case it goes: Short Video Ads -> Medium Advertorial -> Short PDP -> Checkout. And I want you to notice something interesting here… The total amount of information shared by adding an advertorial here is actually the same amount as in the previous two funnel structures we talked about. To understand this, let's use a simple point system: Let’s say anything short = 1 information point Anything medium = 2 information points And anything long = 3 information points So look at this: Long Video Ads (3) -> Short PDP (1) -> Checkout (0) = 4 information points Short Video Ads (1) -> Longer PDP (3) -> Checkout (0) = 4 information points Short Video Ads (1) -> Medium Advertorial (2) -> Short PDP (1) -> Checkout (0) = 4 information points. Isn’t that fascinating?? You’re basically conveying the same amount of information in all of these funnels, you’re just distributing it differently… And same for quiz funnels btw. Those can work to speak to different demos too. Short Video Ads (1) -> Medium Quiz Funnel (2) -> Short PDP (1) -> Checkout (0) = 4 information points. The distribution of information stays the same. —- Obviously there’s tons of nuance that could be added here. True marketing mastery includes understanding additional factors like: Trust, Urgency and Severity of the Prospect’s Pain Point/Problem, and the Price of Your Solution, Demonstrably of your Product, etc. But at the very least, hopefully this post got your wheels turning… Or helps you to think of DTC marketing and funnel creation in a different light.

@vilobatirkedis ?

Don't complicate it - Angle - Offer - Post purchase upsell The type of funnel is just a medium to these 3 points Here are some more funnels you can check out therapetmd.com/pages/lpv2-dog… tryauri.com/pages/super-mu… my.yumwoof.com/petparent1 woman.beyondbody.me/805 viasox.com/pages/soft-str… m.eigoods.com/funnel/magneti…

@indiewhacker you probably just need to test some more pre-landers

You think you're losing money with ad -> product page on native ads... wait'll you try adding in a shitty advertorial Claude wrote because you never took the time to learn the real shit. Max pain. Your real problem is shitty angle, product, and bad offer economics. Halbert himeself couldn't write an advertorial that makes your funnel work on cold. You also probably don't have the system to filter the bots and cut loser placements fast enough. Listenting to the "all u need is an advertorial" bros - most of whom have never actually written one that scaled one on cold media - is gonna make you bankrupt

@abdushodmonov stay safe akh

well rip the m3. Had a good run.

@tahmmygiovanni dropshippers discovered direct response

2-3 minute ads getting called VSLs subs/rebills that have been around for decades getting called "doing MRR" static image ads + advertorials positioned like they are new strategy whats going on Keto thx

@StefanGeorgi that’s why i listen to OG’s instead of new gen flexing roleys and dashboards all day this is the goal

Big flex for the day: 5 month old was up every hour last night. Then she was fully awake at 6 am, so I took her downstairs with me so my wife could get more sleep. Soon my 7 y/o will get up and I’ll make her breakfast and pack her lunch for school so my wife gets even more sleep. This is a pretty standard morning for me right now, and I love it. I also love how I make this happen while running a $50mm+ telemedicine company that’s doubling in revenue each year. LFG 🔥

@1ajaay he’s on here and has 9k followers

Which one of u degens is running this 😂

@Nate_Google_ affiliates been doing this before AI even came out

bro when affiliate markets find out about this, their VSL funnels are going to absolutely go nuts imagine when you can create an AI 2-3 minute clickbait ad, send them to an AI 45 minutes VSL, then to your AI generated sales page all affiliate marketers will start doing $1m/day