Ian Wishingrad

There’s a better option out there…

From day one, the promise—and the business proposition—of @TheFP was simple: We would marry the quality of the old world to the freedom of the new. We would seek the truth and tell it plainly. And we would treat readers like adults capable of making their own choices. So many people told us this was no longer possible. That the premise of a media company built on trust rather than partisanship was, at best, a relic from the past—and, at worst, a fantasy that never was. That the internet killed journalism. That there simply weren’t enough Americans out there in search of media driven by honesty, independence, and integrity. Our readers proved them wrong. Our subscribers demonstrated that there’s a market for honest journalism. And they’ve given us a mandate to pursue that mission from an even bigger platform. thefp.com/p/the-future-o…

Food dyes? Never. Everyone’s talking about artificial dyes these days, and we’re so glad people are catching on. That’s why we’ve been making our Fruity cereal 100% dye free, from the very start. Instead, we use vegetable juice for color to get the cutest shade of pink 💕

Heyyyyy Twitter (yes I still call it Twitter)

Knicks fans enjoy this moment. But do not think for one second this series is over.

Welcome to the club @McIlroyRory. Completing the grand slam at Augusta is something special. Your determination during this round, and this entire journey has shown through, and now you’re a part of history. Proud of you!

@iiiitsandrea @EatBanza looooove

New @EatBanza look 🥵‼️❤️🚨

@iiiitsandrea Fact

started watching Industry and it's literally a sexified Billions haha

you guys really gotta stop asking athletes what’s next after they win a medal at the Olympics

I have Asthma, allergies, dyslexia, ADD, anxiety, and Depression. But I will tell you that what you have does not define what you can become. Why Not You!

@Shwinnabego @JaiDolwani JD, what brands can you share that have had success going your route? You can get anything done affordablly, but that doesn’t mean it’s good or resonates. I do know there are growth hacked ecomm brands that make $, but can they ever enter culture and really become household?

Agree that the critical idea here is: "They need to validate the product and messaging before spending anywhere CLOSE to that amount of money on identity, packaging, website, etc." I'm not recommending that brands should go this route btw — I've made many videos on running lean + testing messaging pre-launch and why you should actually think hard about distro first before launching something. However, not knowing what the process or resourcing looks like for when you do want to bring on external resources to grow or upscale the business is where there are issues — especially with founders who don't have the skills themselves to execute. Better to go in eyes wide open than get half-way there and realize you can't keep going

I have a lot of respect for Ashwinn, but some of these costs for a NEW brand are absolutely ridiculous: - $10K - $150K for Brand Identity and Packaging Design - $20K - $100K for Web Design and Development - $20K for Art Direction and Creative Assets This is the Casper-esque strategy of hemorrhaging money that only leads to failure. Instead, stay within these ranges: - $5K-$10K for brand identity and packaging design - <$3K for Web Design an Development (use a theme) - <$3K for Art Direction and Creative Assets

🥣Three Wishes expands into granola this company remains so underrated just quietly crushing retail everywhere without any VC subsidized insane rounds WE LOVE TO SEE IT ‼️

Jalen Brunson is the new Derek Jeter

Josh Hart was a +46 tonight. No player in Knicks history has ever had a better +/- in a single game.

@IQ_GodSon Good luck!!!

Oh my goodness….

@andrewschulz Facts!!

Today we added a 2nd Show at MSG. From posting clips on YouTube bc no network wanted my special to The Greatest Arena On Earth. Unreal. Thank you so much. Sometimes “No’s” are the greatest thing that will happen to you.

🙌🙌🙌

👏

@bariweiss @TheFP 😡

This was scrawled outside of our offices this week. If the antisemites who did this think it will intimidate me and the journalists of @TheFP, they don’t know me, they don’t know us, and they have no idea what we stand for.