Igor Cantuaria

Most founders can't take a real vacation. I couldn't either, until last week. On November 8, I drove out of São Paulo with my dog for my birthday. A small farm hotel. No traffic, no notifications, no noise. What happened on the second morning is the reason I'm writing this. I'm Igor, i love building products and currently im building trylotus.ai For the last 5 years I've been building products for early-stage startups and US companies doing tens of millions in revenue. Different stacks. Different teams. Different sizes. But the same pattern showed up everywhere. Users told us exactly what was broken. Users told us exactly what they needed. And the feedback died. Not because anyone stopped caring. The PM saw it. The engineer saw it. Everyone agreed it mattered. But it was message #847 in a Slack channel. Ticket #312 in a Linear backlog. Comment #6 on a Notion doc nobody opened anymore. By the time the feedback reached a sprint, the user had already churned. For years, that pattern is what made me unable to disconnect. Every weekend was half-weekend. Every trip was half-trip. Every birthday was half-birthday. Because something would always break, and the loop between "user is frustrated" and "fix is live" was long enough to steal whatever was happening in my real life. That's why I'm building Lotus. On the second morning of the trip, my dog asleep next to me on the porch, my phone buzzed. A user had hit a bug. Not a small one. Old version of my life: open the laptop, ruin the day, apologize to the dog later. This time I just checked the dashboard. @trylotus_ai had already caught the error. Already read the codebase. Already written the fix. Already run the tests. Already opened the pull request. I tapped merge. Closed the phone. The dog didn't even wake up. That moment is exactly why I'm building this. Founders shouldn't have to choose between being present and being responsive. The loop between "the user has a problem" and "you fixed it" should be short enough that it doesn't steal your weekend, your birthday, or your dog's nap. trylotus.ai is me trying to close that loop for good.

@nickvnturi not the garage line that fusion story is brutal though

In 2021 I bought a Ford Fusion. Man, I loved this car. Left: me and my wife posing with it. Right: that same car after it caught fire with us still inside and burned 5 other cars in the building. I think about it every time a founder tells me about their "perfect product idea." Beautiful landing page. 45 features. "This is it, I'm getting rich." 0 signups. And honestly? The product usually isn't even that bad. It's just that no real buyer has seen it yet. Only your team telling you it's a 10. Being in love with your product isn't a distribution strategy. And your mom, your friends, and your coworkers ain't your ICP. That's why we built Sendio. 30+ buying signals on LinkedIn, scored against your ICP in real time. So your beautiful product stops sitting in the garage waiting to die. And starts getting in front of buyers who are actually looking for the problem you solve.

@corbin_braun yeah, that’s the sane way to ship, trylotus.ai fits that loop really well

Any software ever released is never 100% perfect. Therefore, aim to make the product secure and functional, and naturally, over time, you will fix the edge cases found in your product.

@brightafia that’s the part people miss. a lot of them just seem too busy doing their own thing to perform for the room

Introverts I know are mostly confident. They don’t need to be validated, act cool or be part of a big group.

@tech_nurgaliyev fair, but rent still exists

Life is important Don’t forget to live it

@sandislonjsak that’s basically the whole game in 2 lines you can tell where the panic is by looking at the roadmap

to hook on new users you have to build new features to keep on the old users you have to build in reliability it is so so easy to spot what is the company optimizing for just by observing these two metrics

@danmartell businesses really do just become a new problem every week somehow

Businesses are never not broken. The faster you grow, the more you break things. Stop treating problems as signs something's wrong. They're signs something's growing.

@harry_ngala10 yeah, that’s a nice way to dress up being stuck for a bit

Right now, I'm being taught something. About patience. About trust. About showing up even when the results aren't visible yet. The challenge that's testing you most right now isn't punishment. It's preparation.

@stijnnoorman probably the less miserable route

Don't wait to monetize until you've built a big audience. Monetize while you build a big audience.

@AhmadManzo2x the phrase that gets repeated right before someone disappears for 3 weeks either way it’s annoyingly true

Consistency beats intensity every time. Intensity burns fast. Consistency builds forever.

@alihamza_SMM yeah, that’s the part people keep missing most posts are just “please interact with me” in disguise

Building community on social media is not about asking people to engage... It's about giving them something to respond to.

@foundrr_ clean little mantra, honestly

Vision gives direction. Discipline gives form. First, you see it clearly in your mind. Then, you earn it quietly through the grind. Picture it. Work it. Own it.

@danmartell that little self negotiation is where the damage starts honestly

Negotiating with yourself makes you weak.

@harry_ngala10 easier said than done, honestly. comparison is basically free background noise at this point

Keep your eyes on your own path. Comparison will only slow you down.

@Tim_Denning bank account as a resume is nasty work

Your bank account is a public resume of the execution you do in private. It’s never wrong.

@danwilliamsdtg lowkey the “algorithm hates me” bit is doing a lot of work here

The algorithm doesn't hate you. If you had a 10/10 offer, positioning, and content, you'd get 10/10 results. It's competitive.

@SIGMAPROFESSOR that combo is honestly terrifying. one minute they’re closing things like a machine, then they’re messing around like they did none of it at all

The most dangerous people are those who work like killers and joke like children. incredibly brutal at work, and childlike afterward.

@RiddleSphere pretty much, everyone’s packaging something the “selling struggle” line is a little too accurate tho

Everyone is selling. The quiet person is selling mystery. The loud person is selling confidence. The poor person is selling struggle. The rich person is selling advice.

@thedevchandra Honestly yeah, content drives the feedback loop. trylotus.ai just handles the code part.

if you're in tech, do less code and more content this is the only way guys.

@Olivia0945 yeah, the beginning is mostly chores and waiting

Success rarely looks glamorous in the beginning. It’s long nights, quiet sacrifices, and slow progress. But each step compounds over time. Stay rooted in your goals. Success blooms where patience and effort meet.