Frets
12.9K posts

Frets
@im_frets
back-end developer & b2b outbound operator | making founders rich(er) by turning their profile into a predictable client engine.
get your cold dm setup → Katılım Mayıs 2022
289 Takip Edilen12.9K Takipçiler

@EmerieOnoh show up every day so you don’t miss the mf where you get lucky
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Sell your most expensive offer first.
So instead of going up the ladder like usual.
Free product, cheap product, expensive product, most expensive product.
It’s better to start with the most expensive and work your way down to the cheapest.
Now a lot of people will read that and disagree.
Which is fine.
Because you’ve been taught that it’s always best to get people through the door with free shit.
And then upsell them everything.
But the thing is.
If you have a lot of offers.
Like 5+.
People are eventually gonna say…
“F*ck me how many things do I need to buy from this dude”.
And the last thing in that funnel is the most expensive shit.
So you’ll ultimately miss out on big money.
Another reason.
Let’s say you sell 3 things.
A course, a community and then a DFY offer.
If you sell a course first.
Why the f*ck would they buy your DFY offer if you’re selling them something that teaches them how to do it themselves.
Stupid innit.
And finally the biggest reason why you should work backwards.
It all boils down to authority.
The number 1 reason you should be pushing your DFY offer first over your products.
Is because you want to maximise your client results and testimonials to prove your competence and authority.
Because if you just start by selling a course.
You’ll have to prove yourself a f*ck ton in order to get buyers.
But if you start by selling a service.
Then you get a shit ton of clients.
And then get a shit ton of results and reviews.
You’ll have a much easier time selling your courses n shit because you’ve already proved to people why they should buy the shit you teach.
When you start with your highest ticket offer, you’re basically telling the market exactly who you are.
You’re not some random dude selling $29 PDFs.
You’re someone who can actually deliver a real result for real money.
That alone separates you from ninety percent of creators.
And here’s the kicker.
Once you’ve delivered those results for clients, everything else you sell becomes effortless.
Your cheaper offers become no brainers because people already trust you.
They’ve already seen what you’re capable of at the highest level.
Working backwards flips the whole game.
Instead of you needing endless proof before someone buys your high ticket offer, the high ticket offer gives you endless proof you can use for everything else.
Testimonials.
Screenshots.
Case studies.
Before and afters.
All of that becomes ammunition for your lower ticket stuff.
The math is simple.
One DFY client paying you thousands does more for your brand than a hundred people buying your $50 product.
One client success story is worth more than five hundred likes on some “value thread”.
Because authority is built through results.
Not aesthetics.
Not likes.
Not pretty landing pages.
Results.
And when you focus on selling your highest ticket offer first, you get those results fast.
That momentum compounds.
More people see the wins.
More people trust you.
More people want what you’re selling.
Now when you decide to drop a community or a course, people don’t hesitate.
They already know you’re legit.
Another thing nobody tells you.
When someone buys your high ticket service first, they become a loyal customer for life.
The relationship is deeper.
The trust is stronger.
The bond is tighter.
And those people are the ones who end up buying everything else you release without thinking twice.
If you start with low ticket, you have to drag people up the ladder.
If you start with high ticket, everything else becomes downhill.
So yeah.
Sell backwards.
Lead with the most expensive.
Build authority through results.
Then sell the smaller stuff as an easy entry point once the market already sees you as the guy who gets people wins.
That’s how you make more money.
That’s how you build status.
And that’s how you build a brand people actually trust.
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10x Confidence Booster:
If you're legit helping people get results with your service, market itlike crazy.
Why?
Because the amount of people have problems vs the people have solutions is vastly outnumbered.
There are 10,000 people who struggle with a problem.
100s of service providers offer the fix for it.
100 of them are actually good and fix it.
If you're in the 100...
By definition, you're the scarce resource.
Exactly what the market wants.
All you have to do is market yourself.
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@ItsLeonBekteshi 1000%
then there’s people who make $2k one week and claim $10k mrr lmao
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@borekbruh yeah it definitely doesn’t give you the freedom you need
but grinding an sdr role >>> being a lazy fuck doing mental masturbation
so got respect for these guys
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high ticket sales is a trap.
you make 10% commission taking calls all day
while the 19yo you're closing for makes 100% and fucks your bitch.
I never understood it...
"work from home"
"just hop on calls"
looked perfect.
but when you do the math:
close a $5k client?
you get $500 (10%).
the coach gets $4,500 (90%).
for HIS business.
while you did all the work.
"but you don't need an offer or audience"
exactly bro.
you're building THEIR business.
not yours.
they can fire you.
replace you.
cut your commission.
anytime.
like a 9-5.
so why not just become the coach?
think about it:
if closers make $10k/mo from 10%...
coaches are making $100k/mo from 100%.
working less than you.
"but I'm not an expert"
neither are they.
you just need to be 1-3 steps ahead of who you're helping.
I had 1 year of gym experience.
started coaching people who were just starting out.
made $6k in 3 weeks.
100% profit.
not 10%.
how can HTS beat that?
plus I built MY business:
no one can fire me.
no one can replace me.
my brand is eternal.
so here's what you do:
find a skill you already have.
package it into an offer.
post content about your journey.
close clients on calls.
keep 100% of the profit.
content works 24/7 if you do it right.
clients already like you, know you, trust you.
work 3 hours a day.
stop making them rich.
get rich yourself.
DM me "10" if you want the breakdown.
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@EmerieOnoh DO THE THING YOU KNOW YOU’RE SUPPOSED TO DO
and your mood + bank + life will get noticeably better.
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I’ve always been extreme:
Growing up, I had these super niche & weird interests that consumed every part of my attention for months at a time. At like 10 years old, mom said I should be with friends more. I said I should beat my 2x2 rubik’s cube record (think it was like 4 seconds).
At 14, I got so insecure of my body that I starved myself to the point my body started breaking down bone & muscle to compensate for the caloric deficit. Then I went to the gym, ate ultra-healthy, & consumed fitness content for 2 years (I mean it was all I did).
At 18, I got properly into business & basically dropped everything else. People started worrying for my mental health. My teachers started asking why I didn’t listen in class. My gf said I’m spending too little time with her. My physique stagnated. But I started making progress.
Now a few months before turning 19, shit’s paying off:
- I make enough to sustain my life (still gotta 8x it in the next few months tho) from doing shit I love doing
- My mom accepts that I work all the time & my dad has even started cheering for me
- I’m entering 2026 with some decent momentum
This came, & more will come, because I’m so easily obsessed.
When I want to achieve something, that thing consumes 95% of my waking thoughts.
Obsession & being extreme are powerful tools.
Having them as character traits is a blessing.
Never let anyone suppress that shit.
Te videbo in summo.
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@DanielAchog this app pisses me off every day
istg if it didn’t make me this much money, I’d be gonee.
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the highest paying onlyfans creator is mid as fuck
and that's a marketing masterclass
here’s why:
sophie rain made $43M last year
not because she's a 10/10 swedish supermodel
but EXACTLY because she's not that pretty compared to others
she's a 7/10 girl-next-door
and that's why men throw millions at her
here's the psychology nobody talks about:
MEN DON'T PAY FOR PERFECTION
THEY PAY FOR POSSIBILITY
a 10/10 model is intimidating
totally unreachable
clearly out of your league
fantasy
but not BELIEVABLY fantasy
sophie rain is attainable and feels reachable
"i could actually crack a girl like that"
fantasy that feels POSSIBLE
that's the difference between admiring from distance and believing you have a shot
and that belief converts like hell
think about it:
if she looked like a vogue-cover super model
guys would think: "she'd never even look at me"
*they’ll admire but won’t pay*
but sophie rain looks like your hot cousin
guys think: "maybe if i subscribe she'll notice me"
*pays believing there's a chance*
(sweet home alabama)
she's not too far away
she's right there waiting for you
kinda out of reach but also kinda reachable
like your 5th grade crush that’s chopped now
close enough to feel real
distant enough to want more
that gap is where the money lives
and this EXACT principle applies to marketing:
INTIMIDATING = FEWER CONVERSIONS
ACCESSIBLE = MORE CONVERSIONS
here's what i mean:
let’s say you send a lead to your offer
option a: ultra-futuristic landing page
- custom domain
- professional copywriter
- motion graphics
- sleek animations
- $10k design budget
their reaction:
"this is too corporate"
"this guy is out of my league"
"i can't afford this level"
*doesn't buy*
option b: basic notion page
- shitty formatting
- some bullet points
- maybe a testimonial screenshot
- built in 20 minutes
their reaction:
"this feels real"
"this guy is like me"
"i can actually talk to this person"
*buys*
the polished version SHOULD convert better
but it doesn't
because polish creates distance
and distance kills trust
people buy from people
not from polished brands
here's the psychology:
POLISH = INTIMIDATION
"this person is too professional for me"
"they probably have hundreds of clients"
"i'm just a number to them"
ROUGH = RELATABILITY
"this person is grinding like me"
"they probably have time for me"
"i'm actually important to them"
and relatability converts better than credibility
controversial but true
another example:
DM RESPONSES
option a: professional template
"thank you for your interest in our services. we'd love to schedule a discovery call to discuss how we can help you achieve your goals."
feels like: corporate automated response
prospect ghosts
option b: casual reply
"yo saw your dm, checked your profile, think i can help. got 20 min tomorrow to hop on a quick call tomorrow. down?”
feels like: real person who actually looked
prospect boks
the second one converts better
even though it's "less professional"
because professional means distant
while casual means close
and that closeness is sexy
here's where most people fuck up:
they think professional means credible
so they over-polish everything
landing pages that look like apple
emails that read like press releases
dms that sound like customer support
and they kill all the intimacy
but people don't buy because you're credible
they buy because they trust you
and trust comes from feeling CLOSE
not from feeling IMPRESSED
sophie rain understands this at a molecular level
she doesn't post professional photoshoots
she posts iphone selfies in her bedroom
she doesn't write eloquent captions
she writes "hey guys 😊"
she doesn't create distance
she manufactures closeness
and closeness = $43M
same principle for your business:
STOP TRYING TO LOOK IMPRESSIVE
START TRYING TO FEEL CLOSE
stop building:
- fancy landing pages
- professional brands
- corporate positioning
start building:
- accessible offers
- relatable presence
- "i'm like you" positioning
because impressive gets admiration
accessible gets money
and money beats admiration
every single time
- caesar

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@ItsLeonBekteshi your habits shape your identity and your identity shapes your future.
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