Eddie Maalouf

How to built a $20,000,000+ ARR Agency… 🧵

Already seeing some really clever use cases. Here are my favorites: 1. A DM agent that upsells members of a free community (this actually works). 2. An upgrade agent that cancels a customer's original subscription whenever someone purchases a more expensive product 3. A refund agent that handles resolution center cases based on the timing / $$ amount of the request. 4. A reporting agent that makes weekly forecasts on cash collection based on up-coming renewals. Excited to see how Whop AI will evolve

RELAX WHOP.

This is the easiest playbook you’ll ever read if you want to add $200K in MRR to your agency.

Your only priority as a founder is to drive so much revenue that your team BEGS you to pump the brakes. But at $40K topline or less, one bad day is enough to halve your revenue overnight. A client leaves. An account gets banned. Your best guy walks out the door. You’re a massive risk to work for whether you believe it or not. So you need to paint the vision of the business and get your team to believe in it. Then you focus ENTIRELY on the revenue that will get you there. Everything else is the team’s job: - Operations - Fulfillment - Financials Delegate these as you grow, but NEVER delegate revenue. And when your team begs you to pump the breaks, you tell them: “I don’t give a f*ck. We’re gonna keep going.” That’s how it should be.

After much reflection, I have decided to resign from my position as Director of the National Counterterrorism Center, effective today. I cannot in good conscience support the ongoing war in Iran. Iran posed no imminent threat to our nation, and it is clear that we started this war due to pressure from Israel and its powerful American lobby. It has been an honor serving under @POTUS and @DNIGabbard and leading the professionals at NCTC. May God bless America.

Finally. Time to move all my businesses on here…

If you don't want to waste 12 months on a problem we can solve together in 30 seconds, DM me on IG to book a mentorship call: instagram.com/eddie/

My friend's B2B agency was crushing it. 12 months later he was burning $30-40K/month in fixed costs and living off savings. It only took me 30 seconds to find the problem. At first, he was doing DFY in the French market. Then his reputation took a hit because his delivery sucked. So he wasted a whole year switching between DWY B2B, B2C, and other models without actually fixing delivery. Now he has to start over from scratch in the old market and offer, but this time with 30K fixed expenses and CAC that’s through the roof. So I told him: “You need to get your fulfillment above $30K-$40K/mo net profit BEFORE you go into other niches.” And the only way he could scale out of that sh*storm was to do profit share on top of the retainer he charged. That’s how you start to access REAL money. All it takes is ONE account to rip six figure checks out of nowhere. And if you help someone scale from 20K-150K and take 20%, you’re set. It's not about getting the million dollar guy to a million and a half. It's about opportunity and capacity. Most agency owners switch business models like they’re shoes. You need to stop running from the one that already works. Don't burn the whole house down just because one room has a leak.

I built an 8 figure marketing agency from $0 in 5 years. If you don’t know whether to sell info or service first, read this: - Always learn the service first - DFY is way more unforgiving if you screw it up - Once you master fulfillment, go to info as your front end - Clients will respect you more if you already got them results - Learn fulfillment while you’re small so you don’t screw up your brand Figure out fulfillment FIRST and you will win the info game later. Skip that step and you're just building on sand.

I sell 95% of my $30k mastermind without a single sales call. But high-ticket programs will run discovery calls, objection handling, follow up sequences, then keep getting hit with “LEt me Go taLK tO MY WifE fiRSt.” The reason why is you haven’t built enough TRUST. I’ve built up so much of it through my personal brand that my content, results, and visibility do the selling for me. And it’s why I close instantly in the DMs. At that point, it’s just logistics. The only reason you need sales calls is because you haven't built enough personal brand for people to buy without trust. Build your brand, eliminate the calls.

$10k/mo = cover your bills $25K-$30K = afford luxury items (nice house, travel) $50K/mo = exotic cars (Lambos, Ferraris) $75K/mo = start building real wealth $100k/mo PASSIVE = true financial freedom $150/mo & beyond = …Show more

I could tell 8 guys everything I know and 6 of them will STILL be broke. I saw this for myself last month when I literally gave two different guys the same advice on separate calls. Now both of them make six figures a month in profit. But there are countless other guys I gave the SAME game plan to and still achieved nothing. The only difference is execution. You can CONTROL whether advice is wrong or correct by how hard you try to execute it. That’s why paying to talk to someone more experienced than you is a literal cheat code. But ONLY IF you actually execute.

I was at an event last month. Room full of business owners. The speaker asked everyone who posts 10 times a week to stand up. Out of the entire room, 10 people stood. He started with the basics. Who owns an agency? Who’s in ecom? Who's got an online business in general? Then he goes: “Stand up if you have a personal brand that’s a priority in your marketing” A chunk of people stand. “Only stay standing if you post 10 times a week.” 10 people left. Out of everyone in the room. Those 10 people probably have more authority in their niche than everyone else combined just because they're VISIBLE. And visibility compounds like interest as long as it’s tied to authority. Can you ask your audience for something and they actually do it? If your ideal customer pool is 10,000 people and you get 1,000 of them consistently consuming your stuff, that's 10% of the market watching you. YOUR PERSONAL BRAND IS YOUR MOAT.

My fried @oliverbrocato started an awesome company for ecom Amazon sellers.

Talked to a friend last week who's crushing it in the health space for a client. Wants equity in his friend's new location. I asked him what leverage he has. He had nothing. I told him, “Before you make a deal, go shop 2-3 other deals in the space. Cash, performance, whatever. Put real options on the table first.” Because IF he goes to him and says: “Dude, listen. I love this industry. But I don't just want to run it as a service. I already went and shopped these deals… but you're my friend and I'd much rather work with you than these other guys and compete with you.” Now he has leverage. This is how every negotiation works. The person with the most options wins.

At RemotelyX, we partnered with top coaches in the Middle East to train our employees to be savages with AI. If you're still overpaying for AI talent, you're just lighting money on fire every month. remotelyx.com/?utm_source=X&…

AI will delete 90% of busywork YOU overhired for and you STILL think it’s the problem. AI isn’t a threat to your business. It’s an opportunity IF you hire the right people for it. With just one AI engineer that we brought in from RemotelyX I get the same output that used to take an entire team. They built an AI bot that crawls ad accounts, spins new creatives, and puts them in a Google Drive for our media buyers. Every top candidate from RemotelyX is doing this. They see the future with their fields and they’re adapting to handle the workload of entire teams with the same amount of effort. That’s our new reality.

The easiest way to stay broke is to keep hanging out with broke people who secretly resent you. They’ll lower your standards without you even noticing. - Bad spending - Zero planning - No cash runway Then clown discipline like it’s cringe to have your life together. And the second you start moving up, they guilt-trip you with jokes and backhanded compliments: “Psh… must be nice.” “Bro, you changed.” “Just this once for the boys??” They aren’t friends. They’re literally crabs in a bucket. Yet you give them power over you because you care too much about what they think. Bro, who gives a f*ck? Care more about what YOU think. Or what the people you look up to would think. Cut out anyone who doesn’t respect your standards. Upgrade your circle to people who do.

This is Beirut today. Israel is systematically wiping out entire apartment blocks in Lebanon’s capital — a historic city that has stood for more than 5,000 years. Not military targets. Civilian homes. Residential buildings.

A friend of mine who just added $150K MRR in 5 months called me stressed out of his mind. “I’m hiring EVERYWHERE and our fulfillment team is stretched. I think I’m overbuilding.” Me: “You are.” I know because I’ve done this 4-5 times in my career. We start moving at a really strong pace. We're like, “Oh my God, we're closing everyone. Let’s hire more!” Then one slow month and suddenly I’m down 70K. When you’re scaling this fast, be VERY cautious about over-hiring. My friend had two people doing onboarding. If he wasn’t bringing in $40K/month, it was useless. So instead, I told him to keep the same onboarding people as if he were doing $20K/month, and pay them up to $40K/month. Tell them, “Anything over $30K/month MRR of new onboarding, I’ll give you X dollars as bonus.” When volume floats up, you only pay one dude a $5,500-$6,000 bonus, but you don’t pay another $5K/mo no matter what. You went from $10K fixed risk→$5K fixed + upside. And if you hit a slow sales month, your margin doesn't collapse overnight from 28%→7%. The scaling trap isn't hiring too slow. It's hiring ahead of revenue and praying the sales pace holds forever. It never does.