
Peter Macinkovic
8.4K posts

Peter Macinkovic
@inkovic
Husband to Aki. Fur father to Pepsi + Max. SEO Lead doing cool things on @stake @kick. Not All Those Who Wander Are Lost. https://t.co/HT679k3zwK


The traffic share of ChatGPT took a fairly noticeable dip in December: 0.25% → 0.21%. ^ This is based on our panel of 75k+ websites. A few caveats: ▪️ December is a slow month overall. So hopefully people were just enjoying the holidays, and not clicking links inside their ChatGPT conversations. ▪️ Referral traffic may have been stable in absolute terms, but its share was eaten up by other channels. In December, "Direct" traffic grew by +0.74% and "Social" by +0.16%. You can see more data on traffic share trends across 75k websites here: 👉 https://chatgpt-vs-google(DOT)com/ P.S. If you have questions about this data (or ideas for what else we should report on) drop them in the comments.



A few software engineers at some of the best tech cos told me this week "My entire job these days is prompting Cursor or Claude Code with Opus 4.5 to do what I need and sanity checking it." We've crossed some intangible threshold of AI generalizing to "most" software.


Time to try opus 4.5 on theory research in aiml











Build backlinks...









Fan points out the huge difference in app performance between Twitch and Kick 👀









Weird SEO tip that's working right now: If Google isn't crawling all your content, check your server response time. Sites with <200ms responses get crawled deeper than slower sites. Sometimes the best SEO fix is a better hosting plan.








