IRIS.TV

At @anamarketers Masters of Marketing @iris_tv Co-Founder and CEO Field Garthwaite reminds us it’s not just about data—it’s about mindset targeting. Learn more at @havas bit.ly/3LiWQaR

We’re excited to announce that @jwpconnatix is now IRIS-enabled™, unlocking Deep Contextual™ video-level data across its premium online video (OLV) inventory available for targeting and measurement in the @Viant_tech DSP. Learn more 👉 bit.ly/3LbrOBS #adtech

We're excited to announce @basisglobaltech integration for CTV ad targeting. With access to IRIS-enabled data™, Basis customers can take action from contextual, emotional, and brand suitability data to drive higher performance in their CTV campaigns. bit.ly/41IhHKt

TCL Ads is IRIS-enabled™. By integrating @iris_tv's content ID, the IRIS_ID, @TCL_Brand can now deliver deeper context about the video content within its ecosystem, making it easier for brands to align their messages with the moments that matter most. bit.ly/40r0qVq

For the first time, advertisers can measure the impact of video-level content insights powered by the IRIS_ID, unlocking an unprecedented ability to understand and act on what drives results. bit.ly/49Mitsd

Want to increase yield and CPMs for your FAST inventory? See how Future Today Inc uses the IRIS_ID and video-level contextual targeting to maximize the value of their video library.

Looking to supercharge your Q4 CTV campaigns? Take a page from @pmgworldwide and CKE Restaurant's playbook with video-level contextual targeting. See how brands are extending into CTV with precision and scale to drive brand lift and superior outcomes. bit.ly/3BCBHDX

As consumers shift to CTV, signal loss makes it harder for advertisers to reach the right people. We brought together leaders in the ad tech industry to discuss the challenges, opportunities, and solutions in CTV. bit.ly/3SqxV60

In the panel Navigating the CTV Revolution at Cannes Lions, PMG's Sam Bloom discusses how brands like CKE Restaurants, Inc.'s Carl's Jr and Hardees are turning to video-level contextual targeting to drive superior performance from CTV. bit.ly/4cWz2Ca

Learn more about how @carlsjr and @pmgworldwide leveraged the IRIS_ID, video-level contextual targeting to drive superior performance in CTV bit.ly/45W8dMo

We're a few days away from #canneslions2024 and are looking forward to kicking off the week at RTL Beach with the panel "Navigating the CTV Revolution" Register here 👉 bit.ly/3VmMs3l to attend the discussion with this distinguished group of industry experts.

In this case study, learn how Future Today Inc is leveraging the IRIS_ID and video-level contextual targeting to drive: 💵 Six-figure quarterly revenue increases 📈20% higher eCPM Read the full story in TVREV 👉 bit.ly/4b7qpTX #adtech #connectedtv #programmatic

We're headed to Cannes Lions are excited to connect! Join the conversation as we bring together the leading voices in streaming to share how brands are leveraging AI and new data signals to drive superior advertising outcomes in CTV. Request a Meeting 👉 bit.ly/4bqnJ4w

We're excited to announce that we have partnered with Wurl to bring BrandDiscovery’s emotional targeting via our newly announced product offering: IRIS-enabled™ PMPs. Click here to learn more 👉 bit.ly/43J8VLN

We're excited to announce the promotion of Nancy Neumann-Grey to SVP of Business Development. bit.ly/48IznpQ

We’re excited to announce our contextual CTV deal library, where advertisers activate curated video-level contextual private marketplaces for IAB context, GARM Brand Safety, Emotional Resonance, Audience Lookalikes, Seasonal deals and more. Learn more > bit.ly/49Kb3Fr

We're excited about our partnership with @dentsu to enable Contextual Intelligence to access video-level data and unlock AI so brands can finally reach viewers watching relevant and brand suitable shows and movies in CTV. bit.ly/42HxmbN

We're headed to Las Vegas for #CES and would love to spend some time with you! Join us to learn how the leading streaming platforms are using the IRIS_ID to help marketers unlock AI-enabled advertising solutions in CTV. Request a Meeting 👉 bit.ly/3R7d32o

@Beachfrontmedia Select platform enables frictionless self-service use of the IRIS_ID, empowering buyers and sellers to plan, target and measure ad campaigns with greater precision and accuracy. bit.ly/460doZX

We're excited to announce our first full-stack integration with our partnership and Equativ to power smart contextual CTV ad targeting! bit.ly/3Qa3AGM