Imran

@kamilrextin Yep. As a watch collector, what'd you think of the pg brand essay?🙂

Research from Insight Partners and 6th Sense: On day one of a buyer planning to purchase software, they already know 4.5 out of the 5 vendors they'll consider. Before they've done any research into their use case. Before they've evaluated features. Read that again. They know who they're going to evaluate before they even start evaluating. How do they know? Brand. Mental availability. The names that come to mind when someone thinks "I need a CRM" or "I need a sales engagement tool." Preston Rutherford: "The brand that's remembered is the brand that gets bought." Brand is becoming more important in B2B precisely because there's so much more noise. Everyone sounds the same. Everyone has the same features. Everyone uses the same buzzwords. In that environment, being remembered is a competitive advantage. 42slash.com/publish/post/1…

Eid is a go for tomorrow! Happy Eid! 🌙 🚀

@krishnanrohit They can avoid Anthropic's mistake - bundling Claude/Cowork/Code has made that app buggy and borderline unusable. The Codex app on its own is wonderfully snappy in comparison.

As much as I want Codex and ChatGPT to work together I'm reasonably sure this will fail, for the main reason that this is a pressing problem primarily for OpenAI and not for its users. What its users want is an actual Desktop app that can do work on their own device, not a frankenstein

@matt_slotnick Set back anthropic by 3 AI years

remember the 72 hours that cat wu and boris cherny worked at cursor? that was crazy

@JaySahnan The best have an experimentation mindset. The automation mindset misses the forest for trees.

what are some of the best skills for GTM engineers?

Anthropic needs to put more focus on availability. Constant rate limit and API overload errors today. That's how they lost to ChatGPT in the Sonnet era despite having a better model. And I suspect that's how Codex might lap them now - with higher limits and availability.

@juicemoorthy Interesting because the prevailing wisdom is that boosting aka TL ads have better ROI than regular ads.

@isb Our research doesn’t explicitly study the effects of boosting posts. My limited experience with this is it’s usually is negative ROI

If you have < 10K LinkedIn followers and feel like you're falling behind, the data says you probably aren't. We analyzed 6,753 posts from B2B marketing influencers at Rocksalt, and found that for accounts under 50K followers, the 𝗰𝗼𝗿𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿 𝗰𝗼𝘂𝗻𝘁 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘄𝗮𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹𝗹𝘆 𝘇𝗲𝗿𝗼. And even above 50K, the relationship is chaotic. One account in our dataset averages roughly 900 engagements per post at 190K followers. Another averages around 200 at 195K. Similar audience size, very different outcomes. Most executives are under 50k, and most will stay under 50k. But "I need to grow my following" is still the default LinkedIn strategy conversation, which means a lot of people are fixated on a number that doesn't predict much for them. This is even more obvious if you look at your own post impressions and can quickly see that your posts aren't even shown to all your existing followers anyway. LinkedIn appears to anchor distribution with the people most likely to care, then widens if the post performs. Net: follower count is a much weaker signal than people think. The real variable is whether you can consistently reach a small group that actually wants to hear from you. Read other findings from our research, including what is correlated with success on LinkedIn, in the comments.

@var_epsilon Wait till you hear about Patelco

it is a little known fact that dwarkesh and dylan own a chain of indian grocery stores in texas called patel brothers

@rayansadri You can't be an ultimate CMO unless you get fired. Which it seems you just did.

Tried it out. So the product scans stuff, then it shows Reddit tells me people post about my company, surfaces competitors I already knew about ages ago, wraps it in a dashboard, and wants me to scream “OMG we saved $60k. At this point I’m convinced half of startup hype is just polished demos. How’s this the “ultimate CMO” for me

@jeffreyhuber Email as a channel still works if you have some brand recognition and a compelling offer. It is also better to think of it as an impression/awareness rather than conversion channel.

email as a channel is done completely cooked by AI SDR the value of all marketing channels trends towards zero

@natjin flash!

who are you using for your ai agent web grounding (search API) + why?

@ShubhAgrawal26 Most of LinkedIn GTM content is just pure BS 🙂. Ironically, anon Twitter is more candid and honest about what works and doesn't

you’ll have no idea but gtm twitter is wayy begind gtm linkedIn when it comes to actionable insights and sauce.

@danielzarick SB is insanely beautiful and chill.. will be hard to leave 🙂

Got movers locked. 3 weeks. View from our new porch. 🥲

@danielzarick Why do you have to scrape your own posts into Notion? Isn't motion your CMS to begin with?

@isb Haha forgot you have that part. I still want them in Notion though

The chrome extension I used for scraping LinkedIn posts got deprecated. So I had Claude code whip me up a better one, which also lets me push/update right into our Notion database where we track our posts. Works super well.

@ai Great post, but how'd you get that cool Twitter handle? 🙂

@nikunj Don't forget the cost component as well - folks get token discounts from certain model providers.

Genuinely curious - has any engineer made a decision on a model (or harness) based on a benchmark result? Every researcher / engineer I have talked to routinely dismisses it. They trust their taste, evals and how models are performing for their specific use case. It’s seems like it’s simply now used for the labs to show how they’re slightly ahead but in my head has no material impact on whether a model is used or not. I’d love to be proven wrong so please push back!

@atShruti The real question is why did India Today decide to platform her? They're doing hate-based engagement farming as well like most of Indian media.

Ironic that Laura Loomer will do her engagement photo shoot at the Taj Mahal built by muslims people she openly hates. Also impressive that she shows up with confidence in the arena in India to defend herself against with billion people she repeatedly insulted.

@davegerhardt Those are the best.. and quite common in PLG. How'd you identify them as the CMO?

CMO at a $1B+ company signed up for our thing last night, but used his Gmail. Should we count it as a lead or not?