Ian Schafer

Eight elite athletes. Four Olympic spots. One relentless journey to Milan Cortina. And now, Gold & Silver medals for US skiers Liz Lemley and Jaelin Kauf who just went from moguls to, well, moguls. And just three weeks to bring it all to life. I'm so proud to share the launch of QUALIFIED, a new docu-series presented by our partners at @dunkindonuts, and ​crafted with incredible partners – @steptstudios, the @usskiteam, @VisitSaltLake, @nbc, @peacock, and of course, our incredible team at @followensemble. Qualified follows the Stifel U.S. Freestyle Ski Team women’s moguls team - the Number 1 ranked team in the world - and the demanding, deeply personal road to Olympic qualification. With only four Americans making the roster, the doc captures the journey of eight extraordinary athletes navigating years of sacrifice, friendship, pressure, and resilience at the highest level of elite sport. From the outset, the project was approached as a character-driven story. Even before cameras rolled, these athletes brought incredible depth through the authentic relationships they’ve built with fans on social media, making them creators in their own right. That authenticity created a natural opportunity for Dunkin’ to show up in a way that felt genuine to the team, the lifestyle, and the audience. Through our partnership, we’re able to extend that connection and bring the story to fans through these incredible athletes (who are also creators themselves), wherever they choose to watch. QUALIFIED reflects what’s possible when brands, athletes, platforms, and creative teams align around a shared vision. Our ambition was to honor the athletes, respect the sport, and demonstrate how branded entertainment can elevate real stories rather than interrupt them. And now you can watch the story of how 6 incredible athletes became the 4 we sent to Milan Cortina, and the 2 who brought home the Gold & Silver for the United States, the incomparable Liz Lemley and Jaelin Kauf. Watch on Peacock (peacocktv.com/watch/asset/mo…) Watch on YouTube (youtube.com/watch?v=fwFKPe…)

@lessin Excuse me may I have a fork

First class on all flights in and out of SFO -- everyone under 60 is vibe coding.... don't know about other airports, but here undeniable.

We love you @HowieRose

This was great for the game

Rooting for VCU because of the brandcenter

@tobi What is it?

Super highly recommended

It’s almost Thursdaÿ

We always told you we were going to stand on business, and that’s what this looks like.

This @SalvadorPerez15 interview is everything

Kyle Schwarber is the first Phillie I've liked + respected in a long time

the commitment by this entire team to this bit

What a tremendous WBC. This is so good for the game. I love this game.

looks like ian ziering left in the dryer for too long

@RichLightShed 18 million is the new 45 million

Amazing how many people are triggered by my dumping on Oscar ratings yet this viewership chart says it all 1996 - 45 million 2006 - 36 million 2016 - 34 million 2026 - 18 million

@Mikeweisberg i just did a better one

@ischafer Now ian..

Was that his sole block of the game

^^^ this is the one

ARCH MADNESS

Big spot for Bryce Harper but not like it's the Olympics

peak

@Mikeweisberg It was a layup honestly