𝚍𝚊𝚛𝚔𝚜𝚝𝚊𝚛

Big news: Zeta Global and @PalantirTech announced a strategic partnership to build a unified data and AI infrastructure for the future of marketing. By combining Palantir's AI infrastructure with Zeta's intelligent decisioning and trusted data, we're creating a new standard for data-driven, agentic marketing. Palantir will support Zeta’s go-to-market efforts to bring this vision to eligible Palantir Foundry customers, helping enterprises connect operational intelligence, customer intelligence, and marketing execution on a unified foundation. With Zeta's Data Cloud rearchitected on Palantir Foundry, Athena by Zeta™ will be able to draw on richer enterprise data and turn that intelligence into real-time decisions and measurable outcomes at enterprise scale. As Athena becomes the operating system and infrastructure powering our customers' marketing technology stacks, this partnership creates a powerful foundation for the future of enterprise growth. Read more: ter.li/isfbogpv

Introducing Athena for agencies — now available in beta.   Turn real-time intelligence to measurable outcomes.   See how Athena helps teams: ✅ Get instant answers from customer signals and campaign performance ✅ Identify opportunities and understand what's driving results ✅ Receive AI-powered recommendations to optimize outcomes before campaigns end Learn more: ter.li/lycvbdaj

Today, @ZetaGlobal is introducing Athena for agencies, bringing agentic AI to the center of every marketing decision. Agency teams are being asked to move faster than ever. The challenge is not finding the right information; it’s acting on it quickly enough to make an impact. Athena closes that gap, helping teams build and optimize campaigns in minutes. This is a huge leap forward and opens up a massive opportunity for us . $zeta LG 🚀🚀🚀 Read the full announcement here: businesswire.com/news/home/2026…